news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

[currently, liquid milk products still account for the majority of domestic dairy companies’ business. in recent years, dairy companies have upgraded their product nutrition indicators, safety, and taste through the improvement of breeding, processing, and flavor research and development technologies, and also met the chinese people’s demand for high-quality basic dairy products. however, the proportion of crudely processed basic dairy products is still high, and the problem of homogeneity is prominent.]

the dairy industry, which has always been growing steadily, encountered the most difficult half year in recent years in the first half of 2024. at present, the semi-annual reports of various dairy companies have been released. if the revenue of the top five dairy companies in the country and the head regions is added together, it will be 14.6 billion yuan less than in the first half of 2023, a decrease of about 10%.

in the past few years, especially during the epidemic, consumers' emphasis on health has put dairy product consumption on the fast track, and dairy companies' performance has also risen accordingly. however, in the first half of this year, among the top five dairy companies, except for new dairy (002946.sz), whose revenue increased slightly by 1.3%, the revenue of the other four companies declined to varying degrees, and this contrast also surprised the market.

according to the performance feedback of major dairy companies, the 14.6 billion yuan revenue reduction was mainly due to the self-adjustment of dairy companies. in the first half of the year, many dairy companies took the initiative to slow down the pace of shipments to help channels destock in order to improve the health of the business, which also caused a decrease in revenue.

this is also related to the fact that domestic dairy product consumption this year has fallen short of expectations. since the spring festival, domestic dairy product market demand has been in a weak recovery state, channel inventory has continued to grow, and dairy companies have had to take action to adjust.

another reason is related to the intensification of market involution in the first half of the year. in order to reduce inventory, the leading dairy companies adopted a more aggressive market strategy. at the same time, the downstream recession also affected the upstream raw milk industry. the excess raw milk entered the market in the form of low-priced loose milk. as a result, small and medium-sized dairy companies also obtained low-cost raw milk supply, and then seized the market through price wars, which impacted the business of the leading dairy companies.