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by victoria

editor: ai luo

[spicy review of xiang zuo] at the age of 40, he is still a "giant baby" who has not grown up!

good morning, ya close to the face open, imitating ya calling xiang zuo famous scene, the person in question became popular in a second

recently, bao beier has again attracted controversy for his conversation record with an amateur, xiang zuo has once again been disliked for withdrawing from "the great wall 4", and zhang han has been ridiculed for having a similar face to yang jian in "black myth: wukong"... throughout the entertainment industry, there are many such"the hated artist", has been in the domestic entertainment industry for many years but has not been able to accumulate effective audience appeal.

among them, some have finally seen the light at the end of the tunnel, and have achieved a reversal in reputation with their strong business capabilities; some have gone from bad to worse because of being "disliked", and eventually disappeared from the public eye; there are also those who cannot win the public's love, but always appear on the screen, and they are "being disliked in the process".

many people say“audience appeal is a mystery”. the audience's love is not only affected by the actor's appearance, figure, and professional ability, but also closely related to the actor's words, deeds, and background. this issue of "entertainment review" will take you to dismantle the metaphysics behind "audience appeal" and explore the secrets behind "the ability to be loved by others". count the disliked artists, what exactly did they step on?

"beautiful wife, useless man", how the backlash of passers-by was triggered

in "break through the thorns 4", xiang zuo "deserted at the last minute" and "left without saying goodbye" during the preparations for the first stage, which caused a famous scene on the internet where ya yang questioned him over the phone and liang long burst into tears. he also became the only contestant in the four seasons of "brother pi" to withdraw from the competition.

during the rehearsal of the performance, probably to take care of xiang zuo, kurosawa ryohei specially incorporated martial arts into the movements, and also recorded a slow-motion disassembly version of the video for xiang zuo to facilitate his practice. under the leadership of kurosawa ryohei, xiang zuo also practiced seriously, but during the rehearsal, he did not perform well, and was later pointed out by the director in public that he was obviously lagging behind.

xiang zuo's rehearsal effect

in order to save the stage effect, the other brothers chose to hold a meeting immediately to adjust the strategy and redesign everyone's appearance layout, but at this time, xiang zuo escaped at the last minute with the excuse that someone was looking for him temporarily, and then sent a farewell text message, "i am honored to work with you all, but i don't want to hold you back. maybe you will be better off without me."

xiang zuo's move completely ignited the audience's anger. after the show was broadcast, he directly posted a blog to announce that he had withdrawn from the competition. the words between the lines were full of immaturity and self-centeredness. "i really want to break through, but this stage does not give me time to break through." "the director's harsh words have made me more determined to leave."

since the beginning of the year, xiang zuo has participated in variety shows such as "infinite beyond class 2", "wonderful night", and "breaking through thorns 4", covering performances, comedies, singing and dancing stages, and the production platforms are different. logically speaking, there is always a variety show that can adapt to him, there is always a form that can make him find his comfort zone, and there is always a platform whose audience will find his shining points. but unfortunately, his most popular scene in "infinite beyond class 2" was "i am a useless person", and in "breaking through thorns 4" because of events such as "withdrawal", the public's love for him was further reduced. "how big the stage is, how big the person is", seems to have become xiang zuo's exclusive slogan.

as a second-generation star, xiang zuo has been "soft on resources" throughout his acting career. after his debut, he worked with famous directors in several works, including "huo yuanjia", "the warlords" and "legend of the condor heroes". although they were all supporting roles, the level of resources he was exposed to was beyond the reach of ordinary people. later, xiang zuo and his father xiang huaqiang co-starred in "the man from macau 3", playing the father and son long wu and long shiwu; "legend of the gods", which was tailor-made for xiang zuo, invited jet li, tony leung ka fai, huang xiaoming and other big names.

however, none of these works made xiang zuo famous. for many years in the entertainment industry, he was basically in a state of "no such person" until he entered into this marriage with guo biting. the two met, fell in love and got married on the show, all under the public's attention. unfortunately, compared with xi mengyao and he youjun, who are also wealthy couples and have made a comeback through variety shows, xiang zuo and guo biting have only "turned over" every time they have joined together.

bao beier and zhang han were also labeled as disliked. unlike xiang zuo, these two have had controversial incidents that have caused widespread criticism from passers-by. for bao beier, it was the liu yan bridesmaid incident at the wedding, and for zhang han, it was the low ratings for "gentlemen of east district 8". the two failed to come up with an effective response afterwards, and have not accumulated more high-quality works for many years, and have gradually been marginalized in the domestic entertainment industry.

the core competitiveness of an artist is the "ability to be liked by others."in terms of general popularity, this is a kind of pleasing eye-catcher, and many national-level actors such as shen teng and huang bo have this trait; in terms of the ability to attract fans, this represents personality charm, personal charm and professional ability, and many top stars have maxed out these items.

artists who fail to attract national attention by being widely "likable", and who fail to demonstrate sufficient personal charm and professional ability to attract a large number of fans through a certain track, cannot be found with "reasons to be liked" by the public, resulting in an entertainment industry experience where they fail every time they change tracks.

what mistakes did the unpopular artists make?

"reasons for being liked" is commonly known as "audience appeal" in the entertainment industry. audience appeal includes an artist's attractiveness, charm, and emotional connection with the audience, which can reflect the degree of audience's love for a certain artist.

people say that audience popularity is a mystery, but if you observe carefully, there are some clues. the popularity of an artist is often inseparable from the following reasons.

reason one: appearance.

in terms of appearance, the public prefers a soft and innocent look, which often gives people a sense of closeness and a desire to protect.

the rising star tian xiwei has won the love of many audiences with her big eyes that speak volumes. national actresses zhao liying and yang zi, who have made great achievements in the field of tv dramas and are well-recognized by audiences of all ages, also have roles that match their sweet looks, such as xue shanshan and tong nian.

on the contrary, an aggressive and sharp appearance makes it difficult for people to get close to them at first glance.

in the variety show "produce 101", wang ju was criticized by some viewers for not being a "girl group face" and not conforming to traditional aesthetics when she first appeared. when xin zhilei first appeared in "the birth of the actors", she was also criticized for "looking like someone who is not easy to mess with". they later turned the tide by relying on their outstanding personalities and high-quality works.

reason 2: words and actions.

the entertainment industry, surrounded by cameras, is a natural magnifying glass. the words and deeds of artists are scrutinized and monitored by the public at all times. those stars with high emotional intelligence or elegant manners tend to stand out more easily, while those who fail to express themselves clearly or behave inappropriately are more likely to be disliked.

for example, before wu lei became famous, he frequently made headlines for his high emotional intelligence remarks. back then, 15-year-old wu lei and 24-year-old tan songyun played lovers in "whirlwind girl". at the press conference for the tv series, the host specifically mentioned that the age difference between the two was 9 years old. wu lei, who was standing by, stepped in to help and replied, "yes, there is a 9-year age difference. i am 15 and she is 6."

on the other hand, xiang zuo used the wrong "relaxation" in variety shows, whether he quit the show or complained to the public in "infinite beyond class", "from the age of 18 to now, no one has ever given me a space to act", which is a manifestation of his self-centeredness. moreover, he did not realize that the improper venting of emotions did not match the theme of the show he participated in, and would only gain criticism from the public instead of tolerance.

reason three: business capabilities.

acting is a profession. in the workplace, only excellent works can convince the audience and even wash away the negative impact of appearance, words and deeds.

even if a star with excellent professional skills plays a villain, it will not prevent a large number of audiences from cheering for him outside the screen. however, once his professional skills are poor or seriously decline, resulting in unsatisfactory performance of the work, even if he is portrayed as the white moonlight heroine in the script, it is difficult to avoid off-screen failure, and in serious cases, he may even "fall from the altar".

aruna, who is also a contestant in "the 4th season of the tv series", is a professional villain. he has played li hongwei in "the storm" and liu wenjing in "article 20", both of which are roles that make people hate him. however, due to his proficient professional skills, the audience calls him "the handsome guy of the legal education department" and has gained a large number of fans for his acting skills.

xiang zuo actually has the opportunity to share a share in the niche track of "the hated villain". his appearance and martial arts bonus are just suitable for those sharp and dark roles., but after receiving such a role, whether you can conquer the public with your acting skills is still a big challenge. if you accidentally let the public empathize with the character and put their dislike for the character on the actor, it will be a loss.

reason 4: the “crimes and punishments” of “people with connections”.

the entertainment industry has never lacked "second generation" stars, including xiang zuo and chen feiyu, and later yao anna, zou yuanqing (daughter of yan ni), and wu yuqing (son of wu gang). they debuted with the halo of their family, and they have already surpassed other stars by a large margin at the starting line. they have enviable resources and are inherently guilty of breaking the rules.

in the stock era, the narrative that the public expects is to achieve success through hard work and struggle. the audience encourages ambitious people and doers, but always responds with subtle hostility and sneer to those who break the principle of "fairness". and if the second generation happens not to "take over" the resources at hand, it is conceivable that they will not be particularly popular with the audience.

xiang zuo's debut work was "huo yuanjia", and his second work was chen kexin's "the warlords". although he played supporting roles in both films, the level of resources he was exposed to was not that of an unknown. however, his mediocre performance made it impossible for him to convert his works into his own audience appeal.

the same is true for yao anna, who debuted as a "special princess" but lacked experience and understanding of acting. she tried too hard in her performance and was unable to effectively fit the role, which was expected to attract ridicule from the audience.

in addition to these main reasons, it is also important for artists to establish an emotional connection with the audience and grasp the audience's "pulse". when an artist tries to go against the public sentiment, it is conceivable that it will attract a lot of complaints.

for example, if an artist constantly causes trouble to others at work, requires employees to be online 24 hours a day, makes unreasonable service requests, changes the script and character settings; or if family members harm the interests of others and the family is caught up in moral turmoil, etc., all of these will affect the artist's popularity with the audience.

why are unpopular artists still in the market?

since the appearance of disliked artists will trigger public ridicule, why do production teams continue to come to them? this is related to the market's pursuit of profits, the choices of the artist companies and the artists themselves.

from the market perspective, if a program or a film or tv work wants to maximize its profits, it must attract the audience's attention and obtain high traffic. in a sense, these disliked artists happen to be both topical and discussion points. in them, the program team can easily find the hot spots of the program and grab the audience's attention.

after xiang zuo participated in "breaking the thorns 4", he dominated the hot search list. "withdrawal", "fighting", "giant baby", other programs may not have hot spots in a season, but xiang zuo presented them all in the first public broadcast, making a huge contribution to the topic volume of the program. "xiang zuo came to the show, the audience cried, and the production team laughed", it is not an empty talk.

another female star who has been constantly surrounded by negative controversy, zhao yingzi, also made the famous and bizarre statement “yang mi, di lieba, guli nazha and meng ziyi all look like me” in the variety show “infinite beyond class”, which attracted a lot of attention to the variety show.

from the perspective of the artist company, an artist who has gained a lot of attention because of being "disliked" has a higher market value than an unknown artist. this is because "dislike/hate" means traffic, and as long as there is traffic, there is no worry about not being able to monetize it.

at the same time, it is very costly for management companies to train artists. if they put an artist on ice just because of a bad reputation, they often have to pay more sunk costs. it is better to push the artist to the market. public sentiment comes and goes quickly. as long as they can grasp the public sentiment even once, they can immediately turn the tide.

meng ziyi was once frequently criticized for "acting like a demon" and adding drama to variety shows. it was not until she participated in variety shows such as "fifty kilometers of taohuawu" and "hello saturday" that her dull "silly girl" temperament won her a lot of love from the audience. "taohuawu" was broadcast for four seasons, and meng ziyi went from being criticized by everyone to being praised by everyone.

like meng ziyi, host zhang dada has also "turned over". for a long time, his appearance, tone, and hosting style have been controversial, and there was even a saying that "as long as there is negative news, no one will be named, and they will be handled as zhang dada." however, as content-based live broadcasts became popular, zhang dada, relying on his years of accumulation, began to answer entertainment gossip in the live broadcast room, and transformed himself into netizens' "only connection in the entertainment industry", successfully achieving a reversal of word-of-mouth and earning huge traffic.

before participating in the "love study trip", the wealthy couple he youjun and xi mengyao were also burdened with many controversies, such as induced childbirth, discord between mother-in-law and daughter-in-law, and whether they married for love, etc. however, he youjun successfully created the image of a "henpecked man" in the variety show, and the phrase "being good to your wife will make you rich" made the image of a loving wealthy couple come alive on the screen, successfully achieving a reversal of reputation.

from the artist's perspective, many artists would rather be criticized than be unknown. zhao han yingzi once said, "an actor must have negative news to become popular."therefore, they are also willing to cooperate with the program team and the company in building their own personalities. when they are on the show, they can display their acting skills to perfection, find a new way through the "disliked" personalities, and make their own way in the entertainment industry.

in summary, audience appeal may seem like a mystery, but it is actually related to appearance, business, emotional intelligence and even a bit of luck. for artists who make a lot of money, it is good to have it, but if they don’t, it doesn’t seem like a big short-term loss.

but if an actor is always known for being "disliked" and fails to leave any memorable works, then it is only a matter of time before he is eliminated from the circle.

zhang ziyi was once caught up in the controversy of "coming down to earth to act in tv dramas", and was even mocked for "forcing a girl" and "blind acting" because of her state in the drama. but with deep roots in the film industry and classic roles, she can easily erase the negative reviews in the past. after the official announcement of this year's movie "jiangyuan lane", although it has not yet been scheduled, the audience is already full of expectations, and even began to miss her past classic roles, such as yu jiaolong, xiaomei, gong er...

ni ni has been a hot topic since her debut as a "mou girl". her new works, street shots, fashion, and love affairs have all made her popular. however, she declined an interview with reporters at the 2019 golden rooster awards, saying "i don't have any works." it can be seen that only works are the most real hard currency besides all marketing and personal settings.

"audience appeal" is fluid; the audience's likes and dislikes and their attention never stay on a particular person. the true and false behaviors, remarks, and scandals of stars also come and go like floating clouds, with no certainty.only the characters that once shone on the screen are the best amulets for a star’s reputation.