facing byd, can xpeng motors' mona m03 make a comeback in the a-class market?
2024-08-29
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data shows that in the first half of this year, the market share of mainstream household cars priced between 100,000 and 200,000 yuan reached 50%, but the penetration rate of new energy vehicles in this range was relatively low, at 36.6% and 32.8% respectively. many car companies have taken a fancy to the new energy replacement opportunities of a-class cars and have launched corresponding products. byd, gac aion, geely galaxy and other car companies have benefited first. faced with competition, xiaopeng motors hopes to win market share through intelligent strategies.
on august 27, xpeng motors released its new model mona m03, and also showcased its latest achievements in self-developed chips, flying cars, end-to-end autonomous driving, etc. the new car is positioned as an a-class new energy pure electric sedan, with three versions available, priced between 119,800 and 155,800 yuan.
he xiaopeng, chairman and ceo of xpeng motors, said: "the r&d cycle of mona m03 is more than 4 years, with an investment of more than 4 billion yuan. in the next 10 years, there may be only 7 mainstream chinese auto brands, and annual production and sales of 1 million vehicles will become a key threshold. the coupling of vehicles and ai will be the core." he xiaopeng said that xpeng motors plans to start from europe in the next 10 years and achieve half of its sales from overseas.
it is worth noting that within 52 minutes after the price of xiaopeng mona m03 was announced, the large order exceeded 10,000 units, showing strong market potential. however, it is not easy to stand out in the a-class pure electric market. xiaopeng motors will face competition from joint venture fuel vehicles and new energy vehicle strong players such as byd. byd in particular sold 846,700 vehicles in this segment in the first half of this year, accounting for 18% of the market share.
it is reported that xiaopeng motors plans to equip its new model mona m03 with a "high-price + high-end" intelligent driving system to form a differentiated advantage. however, competitors are also actively cooperating with technology companies to improve the level of product intelligence. industry insiders pointed out that mona m03 provides more choices for young people, and its high product strength and high cost performance have attracted much attention. xiaopeng motors' marketing team will face new challenges to enhance the popularity and influence of the model. whether the new model can boost sales remains to be verified by time.
text and photos by reporter pan liang
