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recentteslawith a wave of his hand, tesla announced the cancellation of the cybertruck's "purchase restriction policy" that made people love and hate it. this time, car enthusiasts were furious: "what is tesla doing? is cybertruck not selling well and is it starting to admit defeat?" hey, don't be impatient, we have to slowly savor the taste of this.

when cybertruck was first launched, it became a hot commodity in the market. but then, a purchase restriction order was like a bucket of cold water, pouring cold water on car fans - owners who bought foundation series cars can’t resell them within a year, otherwise, they will be fined a huge amount and be added to the "tesla blacklist", saying goodbye to the tesla family from then on. when this policy came out, there was a lot of discussion online. some said that tesla did this to protect the value retention rate of new cars, and some said it was to prevent scalpers from speculating, but more people said: "tesla, are you being too controlling?"

but who would have thought that tesla would change its mind in the blink of an eye and cancel the purchase restriction policy just like flipping a page. now, car owners are happy and say, "tesla, you finally figured it out!" but there are also some people who frowned and began to wonder, "is tesla admitting defeat? is it because cybertruck's sales are not good that it has to relax the restrictions?"

in fact, let's look at it from another angle. tesla's move may not be a helpless move, but a strategic adjustment. think about it, as the production capacity of cybertruck in the austin super factory in texas gradually increases, this futuristic off-road travel vehicle has become a star product in the high-priced electric vehicle market in the united states. tesla may realize that with the growing market demand, the overly strict purchase restriction policy has restricted the circulation of vehicles, which is not conducive to the spread of brand reputation and further increase in sales.

besides, tesla's lifting of purchase restrictions will not only allow car owners to choose whether to resell their cars more freely, but also increase cybertruck's activity in the used car market, thus forming a virtuous circle - the hot sales of new cars drive the prosperity of the used car market, and the good performance of the used car market in turn promotes the sales of new cars. so lifting the purchase restrictions does not mean failure. maybe this is exactly the big chess game that tesla has laid out.