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Our reporter Lu Yue □ Wang Ziqian

As the summer tourism market continues to heat up, public transportation systems in many parts of the country have made efforts to promote the integrated development of transportation and tourism by optimizing public transportation services and innovating tourist routes. Industry insiders believe that many places are actively exploring new paths for the integrated development of "public transportation + cultural tourism", which indicates that the integration of transportation and tourism is gradually entering the "fast lane" and becoming an important engine for promoting the common development of the tourism industry and the transportation industry. In the future, with the emergence of more innovative practices, "public transportation + cultural tourism" will also bring consumers high-quality travel experiences.

Accurately implement policies to accelerate the construction of tourism transportation system

Recently, Beijing Public Transport Group issued a statement saying that it is currently the peak tourist season for popular attractions in Beijing's city and suburbs. In order to accurately meet the needs of tourists, the group has increased its capacity, enriched travel options, and refined service measures to ensure that passengers enjoy a convenient and comfortable travel experience.

This measure coincides with the core concept of the Beijing Municipal Transportation Development and Construction Plan for the 14th Five-Year Plan Period (hereinafter referred to as the "Specifications"). The "Specifications" emphasize the need to promote the integrated development of transportation and tourism, accelerate the planning and construction of the tourism transportation system, improve the transportation distribution system of key tourist attractions, encourage the development of customized tourism transportation services, and form a virtuous interactive pattern in which transportation drives tourism and tourism promotes transportation development.

In this context, faced with the continued warming of the summer tourism market, Beijing Public Transport Group has taken a number of effective measures to ease traffic pressure around popular attractions and enhance consumers' travel experience: increasing the frequency of services to ensure adequate supply of vehicles; shortening departure intervals to reduce passenger waiting time; cross-line joint use of vehicles and flexible allocation of resources to cope with sudden passenger flow peaks.

It is worth noting that with the end of the college entrance examination and the summer vacation of schools, the passenger flow at major railway stations in Beijing has increased significantly. To this end, Beijing Public Transport Group responded quickly, strengthened the monitoring of 93 daily routes passing through seven railway stations, and flexibly added spare vehicles for key routes, dynamically adjusted the capacity according to real-time passenger flow, and ensured smooth travel for tourists in and out of Beijing. Among them, the bus routes at transportation hubs such as Beijing Chaoyang Station, Beijing South Station, and Beijing Station have effectively improved the line carrying capacity by optimizing departure intervals and implementing interval operations, meeting the diverse travel needs of tourists.

Dig deep into resources to create special theme tourism routes

The reporter learned that many places are exploring the deep integration and development of urban transportation and tourism, and continuously innovating public transportation service models, which not only enriches the travel experience of tourists, but also promotes the development of local cultural and tourism industries.

The reporter saw that in order to further enhance the city's tourism image, Beijing Public Transport Group has carefully launched a city sightseeing bus service. On August 2, the reporter called Beijing Public Transport Group, and the staff said, "There are currently three special routes, one daytime route and two nighttime routes." Among them, the Qianmen-Bird's Nest double-decker bus night view sightseeing tour route covers Beijing's iconic attractions such as the Red Building of Peking University, Shichahai, the Bird's Nest, the Water Cube, and the Olympic Observation Tower. Tourists can enjoy the beauty of the capital at night in the comfortable environment of a double-decker bus. In addition, the characteristic of the Qianmen Street antique tram daytime and night view tours is that tourists take a unique antique car, and can see Tiananmen Square, the Forbidden City, Chang'an Avenue and other attractions along the way, and are guided by the tour guide.memberExperience Beijing's history, culture and modern features with our full service.

In addition, in recent years, Guilin Public Transport has also adhered to the integrated development of "public transport + cultural tourism", connecting Guilin's tourist attractions with a bus network, and opened a number of special lines. For example, the Guihai Qinglan · Helu Boy Tourist Bus Line, Yuzi Line, Danxia Line, etc. These lines cleverly connect popular attractions such as Yangshuo, Yuzi Paradise, and Ziyuan Danxia, ​​providing tourists with a variety of travel options. Not only that, Guilin Public Transport has also launched a series of themed carriages based on seasons, festivals and current tourist hotspots, such as the "Helu Rapeseed Flower" line during the rapeseed season, the Lantern Festival themed carriage "Helu Boy Reunion", and the "Sugar Orange" special car, allowing tourists to feel the strong local characteristics and cultural atmosphere during their journey. At the same time, Guilin Public Transport has developed the "Helu Fishing Village" WeChat applet to promote Helu brand intangible cultural heritage round fans, coffee cups and other cultural and creative products to the market, injecting new vitality into Guilin's cultural and tourism industry.

Targeted efforts to solve the new problem of "public transportation + cultural tourism"

"In recent years, many places across the country have actively explored new paths for the integrated development of 'public transportation + cultural tourism', which also shows that the integration of transportation and tourism has entered the 'fast lane'." Columnist Huang Tao said in an interview with reporters, "With the improvement of people's living standards and the change of tourism concepts, more and more consumers have begun to pay attention to the cultural and leisure and entertainment experience during travel. The 'public transportation + cultural tourism' model can accurately meet the new needs of the market."

However, during the development process, how to balance the universal service nature of public transportation and meet the personalized needs of specific tourist groups has become a difficult problem that the industry needs to solve urgently.

Wang Peng, a researcher at the Beijing Academy of Social Sciences, believes that "on the one hand, public transportation should maintain its universal service function to ensure that consumers' basic travel needs are met; on the other hand, by flexibly adding tourist routes, seasonal routes and customized services, a personalized travel experience can be created for specific tourist groups. For example, buses that go directly to popular attractions and buses that provide multilingual guided tours can be opened."

In the face of the ever-changing tourism market and diversified consumer demands in the future, Yuan Shuai, executive vice president of the Agricultural, Cultural and Tourism Industry Revitalization Research Institute of the China Academy of Urban Development, said in an interview with reporters, "The urban public transportation system should actively adapt to and lead the development trend of 'public transportation + cultural tourism'. Specifically, first, strengthen planning guidance, closely integrate the public transportation network with the tourism development plan, optimize the layout of public transportation routes, and improve the accessibility and convenience of tourist attractions; second, improve service quality, focus on the comprehensive improvement of vehicle facilities, station environment, drivers and passengers, and provide tourists with a more comfortable and safe travel experience; third, innovate service models, actively explore new models of 'Internet + public transportation + tourism', and use information technology means such as big data and cloud computing to achieve accurate push of tourism information and personalized services; fourth, strengthen publicity and promotion, and increase the publicity of 'public transportation + cultural tourism' products through a combination of online and offline methods, improve its market awareness, and attract more consumers to participate."