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On August 11, @luckincoffee Luckin Coffee issued an apology letter to Yi Yang Qianxi and the public:

Recently, due to a typo in the automatic reply to a question from the online customer service regarding Jackson Yee, the global brand spokesperson for Luckin Coffee, we would like to sincerely apologize to Mr. Jackson Yee and everyone.

After receiving the feedback, the team immediately apologized to the spokesperson and the agency team. The typos have been corrected in a timely manner. Thank you very much for your supervision and love for the spokesperson. We apologize again for the inconvenience caused to everyone.

According to previous discoveries by netizens, Luckin Coffee’s online customer service reply mistakenly wrote “Yi Yang Qianxi” as “Yi Yang Gan Xi”, causing controversy.

However, in the manual reply, the spokesperson's name "Yi Yang Qianxi" was still mistakenly written as "Yi Yang Gan Xi", which caused dissatisfaction among fans.

In this regard, some netizens believe that an apology should indeed be made, after all, respect is mutual.

Birds Return to the Forest: They couldn’t even type the name correctly, so they should apologize. Mutual respect is the only way for long-term development.

Changan Miying: Apart from anything else, it is really disrespectful to make mistakes in such a basic job as automatic reply and to even type the wrong name is really disrespectful. An apology is due.

You, the classmate who always gets beaten up: Just correct your mistakes as soon as you realize them. I hope you won’t make such low-level mistakes again in the future.

Everything goes smoothly: Luckin Coffee employees' professional ethics need to be improved. It is only natural to apologize when they do something wrong.

In fact, this is not the first time that a brand has misspelled Yi Yang Qianxi’s name.

In April last year, GQ magazine apologized for misprinting Yi Yang Qianxi's name on page 10 of the April 2023 issue. It is reported that some netizens had previously discovered that GQ magazine printed Yi Yang Qianxi's name as "Yi Yang Qianxi".

On July 29, 2021, the official Weibo account of "Marie Claire" posted an apology for writing Yi Yang Qianxi as "Yi Yang Qianxi".

On February 1, 2022, the production team of the movie "Miracle · Stupid Kid" issued an apology statement, saying that some viewers found that the name of Yi Yang Qianxi, the singer of the ending song, was wrong in the end credits of the film.

On January 31, 2018, the production team of "This is Street Dance"Spring CollectionThe variety show was promoted at a preview event for new products. Some fans discovered that the character "Yang" in Yi Yang Qianxi's name was typed as "Yang" in the promotional materials broadcast by the program team. That afternoon, Yi Yang Qianxi's studio issued a statement: All recording and promotion of Yi Yang Qianxi in the program was suspended.

It is reported that Yi Yang Qianxi was born in Hunan on November 28, 2000. In order to welcome and commemorate the millennium, his family named him Yi Yang Qianxi. Yi is his surname, and the second character "Yang" is their hometown dialect, which means to welcome and greet.

More news:It is reported that on June 5 last year, Luckin Coffee just became China's first chain coffee brand to break through 10,000 stores. On July 18 this year, Luckin Coffee opened its 20,000th store in Beijing.

According to the second quarter results released by Luckin Coffee, total net revenue was 8.403 billion yuan, a year-on-year increase of 35.5%; operating profit was 1.051 billion yuan, with an operating profit margin of 12.5%. Net profit was 871 million yuan, with a net profit margin of 10.4%. The profit of self-operated stores was 1.351 billion yuan, with a profit margin of 21.5%.

source | Liu Yiming from Morning News compiled from @luckincoffee Luckin Coffee, China News Service, Red Star News, and netizens’ comments