news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Some people say that the Chinese mobile phone industry is truly a "hard" model. Competition is intense and internal competition is endless. However, this subjective judgment may reflect another objective fact from the side: the Chinese mobile phone market, with its huge user scale, diversified consumer tendencies, and freely developed technology tree, has become a testing ground for the industry to innovate in collisions. Brands that can truly take the lead in this market are all "real gold" forged in the fierce fire.

On August 8, market research firm Counterpoint held a salon for the mobile phone industry, inviting many experts, scholars and corporate representatives to discuss some signs that the Chinese mobile phone industry has entered a new upward cycle. Unlike the guests who focused on the surging industry competition and the survival of companies in the red ocean, vivo discussed more about the subtle changes behind these huge waves and the underlying logic of companies crossing the cycle.

(Image source: Counterpoint)

"Making it alive" and "keeping the breath" are two important concepts in Go. The former means that when a piece is surrounded by the opponent, it must have at least two eyes to avoid being eaten and become alive. If it is difficult to make "two eyes", then as long as you can keep the breath longer than the opponent, you can win. It can be said that the reason why vivo has been leading the domestic market for a long time is that it has transformed "making it alive" and "keeping the breath" into thousands of ways in terms of methodology and action.