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Interface News Reporter | Zhao Xiaojuan

Interface News Editor | Ya Hanxiang

On August 7, according to Lianshang.com, Wumart released the latest personnel appointment and dismissal announcement. Peng Huasheng, former vice president of Yonghui Supermarket, was appointed president of Wumart East China, responsible for the operation and management of Wumart East China Company and Zhejiang Supply and Marketing.Founder of Wumart GroupZhang Wen Zhong reports.On August 8, Jiemian News sought confirmation from Wumart but has not yet received a response.

Peng Huasheng resigned from Yonghui as vice president in February this year. He was a veteran employee who helped Yonghui expand the Beijing market.

Peng Huasheng, 48, has grown in the same pace as Yonghui. He joined Yonghui's first store in Fujian in 2001, and has served as store department manager, store manager, and regional store manager of Fujian Yonghui Supermarket. In 2009, he was assigned by Yonghui to the Beijing regional headquarters to develop the Beijing market.

As for the East China region where he is currently assigned by Wumart, he is also familiar with the region during his time at Yonghui - around 2015, Peng Huasheng served as the general manager of Yonghui's East China region and the general manager of green label stores, responsible for store operations in the East China region and the expansion of the green label store operating model.

However, Wumart's business in the East China market is mainly concentrated in Zhejiang Province, including Wumart Supermarket Hangzhou Market and Zhejiang Supply and Marketing Supermarket. The latter was acquired by Wumart in 2008 and currently has less than 100 stores, including about 40 supply and marketing convenience stores.

Yonghui Supermarket, which lost Peng Huasheng, also lost another senior executive last year. Li Guo, the former CEO of Yonghui Supermarket, joined Hema.Served as Assistant to CEO.

Yonghui Supermarket, which lost two senior executives, is also suffering from the pain of the retail industry.

Combined with the impact of online platforms and the decline of offline real economy, the transforming Yonghui will once again face huge losses in 2023. In 2023, Yonghui achieved revenue of 78.642 billion yuan, a year-on-year decrease of 12.7%, and a net profit of -1.329 billion yuan.

However, in June and July this year, Yonghui Supermarket began to carry out Pangdonglai-style adjustments and reforms in two stores in Zhengzhou. In terms of products, 70% of the products were removed from the shelves, and the product structure was reorganized with reference to Pangdonglai, and Pangdonglai's own products were introduced, including Pangdonglai Jiangmi Noodles, DL Juice, DL Craft Wheat Beer, DL Oatmeal and DL Laundry Detergent, etc. At the same time, the remuneration of front-line employees was improved.

On June 19, Yonghui announced the operating data of the first store to be restructured. On the first day of reopening, Yonghui Supermarket Zhengzhou Xinwan Plaza store sold 1.88 million yuan, 14 times the average daily sales before the restructuring. On August 7, Yonghui's second Pang Donglai restructured store also opened for business. According to Zhengzhou local media Dahe Daily, the store has a higher degree of restoration of Pang Donglai and its customer flow is not inferior to the first store.

More importantly, Yonghui also plans to replicate this experience in stores across the country. According to Yonghui Supermarket’s disclosure in mid-July, after the first store in Zhengzhou, Xinwan Plaza, resumed business, Yonghui Supermarket formed a national store adjustment team, totaling 10 teams with more than 240 people. A three-month study was carried out in the first adjusted store in Zhengzhou and the Pangdonglai stores in Xuchang and Xinxiang, and the team also participated in the subsequent store adjustment work in Zhengzhou.

The purpose of this is to use the first store to adjust as a template,Fat XiThe excellent experience of the Dong and the adjusted stores is integrated with Yonghui Supermarket's own characteristics, and the standard procedures, institutional mechanisms and systems for Yonghui Supermarket's store adjustments are continuously optimized to empower subsequent adjusted stores.

Yonghui also stated that it will start the nationwide store adjustment work in an orderly manner in early August. Stimulated by this news, Yonghui Supermarket’s stock price hit the daily limit twice on August 7 and August 8.

Public information shows that Yonghui also started adjustments to its Yuhua Plaza store in Zhengzhou on August 8. It is the third store to be assisted and adjusted by Pangdonglai. At the same time, Yonghui's Xi'an Zhongmao Plaza store has already started adjustments in Xi'an and is expected to open on August 31.

Whether it is the surge in popularity brought about by the recent store adjustments and reforms, or the continued upward trend of the capital market, Yonghui has finally slowly emerged from the trough of three consecutive years of losses.

However, a retail industry insider analyzed to Interface News that Yonghui’s Pang Donglai-style adjustments have indeed worked in the short term, and the fundamental reason for this is the output of Pang Donglai’s product supply chain to Yonghui’s Zhengzhou stores. However, it is currently uncertain whether this model can be replicated in Yonghui stores across the country.

More importantly,Fat XiAmong the companies that come to Donglai, there are many well-known companies such as Zhongbai Group and BBK. However, whether Pangdong’s relatively complete after-sales system can succeed in these companies may be a big test for these learners.