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The catering industry is a symbol of the city's "fireworks" and an important manifestation of the city's vitality. At present, Shanghai Changning is actively promoting the high-quality development of the catering industry. Let's visit Changning's commercial carriers with reporters and see what special restaurants and preferential activities are there.

When it comes to food, you can’t avoid the Dragon Dream City Life Center located in the Zhongshan Park business district. The mall gathers food from all over the world, and many Changning people affectionately call it the "Foodie Park". Recently, Dragon Dream launched the "Global Food Festival", where a 50-yuan group purchase voucher purchased for 1 yuan can be used in some catering businesses in the mall.

As a well-known large-scale shopping mall in Shanghai, Dragon Dream has continuously improved its business formats in recent years, actively responded to the "first-release economy", and continuously introduced high-level and high-end brand first stores to further enrich the dining experience of citizens. In addition to the large and small catering brands throughout the mall, Dragon Dream has teamed up with the City Market to specially create the City Market·Wutong on the B2 floor. The space restores the old Shanghai under the Wutong tree and the alley life in memory. The business format is mainly catering, gathering Dahuchun, Xiao Shaoxing, Xiao Jinling, Xian Delai and other local time-honored brands, Changning Ramen, Fenjia, Mr. Stone's Oven and other specialty brands.

Dragon Dream is not the only one that relies on the catering industry to carry out catering-themed consumer festivals and effectively drive the flow of customers to the mall. In the Hongqiao-Gubei business district, Xiansuo Chuangyi MIX has built a "Tianshan Yeah Market" that integrates catering, retail, leisure sports, and life facilities, and has guided more than 20 merchants in the market to launch preferential promotions and released the "'Tianshan Yeah Market' Dianping Consumer Guide".

The specially developed "Tianshan Yeah City" mainly radiates from the underground floor to the third floor above ground, focusing on catering, supplemented by retail, leisure sports, and life facilities, gathering many catering brand merchants. The catering format here can meet the needs of citizens for three meals a day, afternoon tea, supper, etc. Some merchants are open until 2-3 am the next day.

When night falls, there is an endless stream of people visiting for meals. Zheng Hongyu's first store in Shanghai, which recently opened grandly, has become the first choice for many citizens to check in. It is a skewers brand from Chengdu, featuring freshly braised and boiled food. The skewers are paired with the signature beef oil pot base, which makes people love it even when they sweat while eating.

Xiansuo Chuangyi MIX has also introduced many catering brands that are popular with citizens and have their own advantages through continuous investment promotion. For example, Zuoting Youyuan is the first street shop in China, with a greatly upgraded environment, service and dishes. The first long-lost barbecue pub in China combines barbecue, craft beer and electronic music, with both new dishes and a dining experience with fireworks.

Since the beginning of this year, Changning has been focusing on "linking up", "improving" and "exploring potential", focusing on linking up commercial, travel, culture, sports, exhibition and green resources, linking up consumer brand discounts, and integrating online and offline, creating an open and inclusive consumer environment in all directions and dimensions. In the first half of 2024, Changning added 92 first stores, of which 75 were first restaurants, accounting for 81.52%.

At present, the Municipal Commerce Commission and ten other departments have launched "Several Measures to Promote the High-Quality Development of the City's Catering Industry". Through ten measures, including supporting catering enterprises to optimize their network layout, supporting the renovation and upgrading of catering stores, supporting the creation of characteristic clusters, supporting third-party platforms to empower catering enterprises, reducing the operating burden of catering enterprises, supporting the launch of catering consumption promotion activities, increasing inclusive financial support for the catering industry, optimizing the access environment for catering enterprises, innovating the comprehensive supervision model of the catering industry, and promoting the development of the catering industry with prudent inclusiveness, the catering industry aims to stabilize and expand catering consumption and promote the high-quality development of the catering industry.

Written/Photographed by: Li Songnan

Original title: "Consumption promotion activities continue, come to Changning to check out the food!"