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IT Home reported on August 2 that according to the latest report released by market research firm Counterpoint Research,In the second quarter of 2024, global smartphone shipments reached 289.1 million units, an increase of 8% year-on-year, achieving growth for three consecutive quarters.。

Based on the report content, IT Home briefly extracts the relevant data as follows:

• In terms of shipments, Samsung continued to maintain its number one position in the world, with a share of 19%.

• In terms of shipment value, Apple leads the smartphone market with a 42% share.

• Among the top five OEM manufacturers in terms of shipments, Xiaomi had the fastest growth, with shipments increasing by 27% year-on-year.

• Global smartphone revenue grew 8% year-over-year, while average selling prices reached their highest level ever for the second quarter.

• The market share of over $800 continued to increase, up 2 percentage points compared to the same period last year

Regarding Apple's performance, research director Jeff Fieldhack said:

There were concerns that iPhone sales would disappoint after North American carriers reported record low upgrade rates and declining iPhone sales. We estimate that Apple's iPhone sales were flat and revenue fell 1% year-over-year despite growth in the Pro series. Apple's sales in China fell 6.5%, but the situation could have been worse. Apple's sales in China improved due to attractive discounts offered during the 618 shopping festival. Apple's outlook looks solid due to greater supply chain anticipation for the upcoming iPhone 16 series and huge expectations for Apple smartphones.