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Executives of NIO, Xpeng, Geely and other automakers openly oppose weekly sales charts, triggering internal competition

2024-07-31

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Source: Huanqiu.com

[Global Network Technology Comprehensive Report] On July 31, senior executives in China's auto industry collectively voiced their opposition to the phenomenon of weekly sales charts that are popular in the industry. Ma Lin, assistant vice president of Weilai Brand and Communications, publicly "called out" to Li Xiang, CEO of Ideal Auto, on Weibo, calling for an end to low-level internal competition and focusing on technological innovation and breakthroughs.


Ma Lin believes that monthly sales data can more truly reflect the business conditions of enterprises, while weekly rankings may interfere with the normal operation of enterprises. He emphasized that ranking products of different price points and categories together cannot objectively reflect the market situation, and called for the production of the ranking to be reasonable and comparable.

"Huawei and Ideal are currently the best-selling products in the extended-range field, which is great. NIO and Tesla are the best-selling products in the pure electric field. However, putting products of different prices and different categories with or without fuel tanks on the same list cannot reflect the objective situation of the market. When making a list, it must be reasonable and comparable to each other." Ma Lin wrote on Weibo.

Ma Lin's view was shared by Yang Xueliang, senior vice president of Zhejiang Geely Holding Group, who reposted the post and explicitly expressed his opposition to the weekly ranking. He Xiaopeng, CEO of Xpeng Motors, also expressed his opposition at the AI ​​smart driving technology launch conference, pointing out that Chinese technology companies should focus more on technological innovation rather than short-term sales competition.

At the NIO IN 2024 Innovation Technology Day event on July 27, NIO CEO Li Bin also expressed dissatisfaction with the "weekly sales list". He emphasized that NIO has not authorized any organization or individual to use unaudited sales data, and called on relevant departments to strengthen management.