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Text/Fang Fengjiao

With the successful conclusion of the Third Plenary Session of the 20th CPC Central Committee, China has ushered in a new era of development with milestone significance. Daoxiangcun (Suzhou), as a representative of China's time-honored brands and a leading enterprise in the Chinese pastry industry, is deeply aware of the historical mission it shoulders and clearly sees the grand blueprint for achieving high-quality development driven by new quality productivity.

"The plenary session highlighted the key position of new quality productivity in promoting economic and social development. Daoxiangcun (Suzhou) has deeply understood this strategic deployment and positioned high-quality development as the core pursuit of the enterprise." said Zhou Guangjun, Chairman and President of Daoxiangcun Food Group Co., Ltd.

In its past development, Daoxiangcun (Suzhou) has taken technological innovation as its driving force, and through modern production, innovative research and development, and national trend marketing, it has brought the "new" power of the brand. In production, research and development, marketing and other aspects, it has forged the "new" power of high-quality development and realized digital transformation and upgrading of the entire business chain and information management.

Zhou Guangjun introduced that Daoxiangcun (Suzhou) adheres to the principle of "green operation and energy-saving production" and carries out environmental protection and energy-saving transformation of production equipment and production processes. Daoxiangcun Group Shandong Company has been recognized as a "national green factory" and has been rated as a provincial "specialized, refined and innovative" enterprise. It can be said that safe production and green manufacturing are the foundation of Daoxiangcun's high-quality development.

Today, Daoxiangcun will more actively integrate into the wave of new quality productivity, update production equipment, integrate and improve supply chain resources, and upgrade the supply chain system. The Xianghe base under construction adopts an internationally advanced automation control system, which will realize the full process automation management from raw material procurement and warehousing, production and processing to finished product delivery.

In terms of product research and development, Daoxiangcun will continue to leverage its strong research and development advantages, relying on the three major research and development centers in Suzhou, Beijing and Shandong, as well as cooperation with institutions such as Jiangnan University, to comprehensively improve and innovate traditional pastry foods. At the same time, it will keep up with consumer demand and market trends, and upgrade in "national trend + health" to meet consumers' diversified needs for health, deliciousness and fashion.

As a time-honored Chinese brand with rich historical and cultural heritage, Daoxiangcun (Suzhou) has always taken it as its mission to inherit and promote the excellent traditional Chinese culture. It has not only completely inherited the traditional characteristics of Suzhou-style pastries that change with the seasons, but also established an Intangible Cultural Heritage Inheritance Center to better pass on traditional skills and cultural treasures. It uses modern means to restore lost skills and improve traditional skills to the greatest extent. It has gradually restored more than 30 kinds of Suzhou-style specialty pastries, enriched the category of Chinese dim sum, and made its own contribution to the inheritance of traditional culture.

In addition to inheritance, the Belt and Road Initiative also provides Daoxiangcun with a valuable opportunity to go overseas and promote the excellent traditional Chinese culture. In 2013, Daoxiangcun established an overseas business department. In the past ten years, it has registered more than 100 trademarks in more than 60 countries and regions, 8 factories have export qualifications, established channels and participated in exhibitions, and exported Chinese pastries to nearly 50 countries and regions including the United States, Canada, Germany, Italy, Australia, Japan, South Korea, Singapore, and the United Arab Emirates. 40% of consumers are non-Chinese groups, which has accelerated the exchange of global food culture.

In the process of going overseas, Daoxiangcun (Suzhou) improved its products according to local conditions while respecting the cultural background and living habits of residents in various countries. In the Australian market, considering that local people like the sweet and smooth taste of jam, the "Rose Flower Cake" was improved with butter crust and rose flower filling with jam taste, which achieved very good results.

Under the guidance of the "Belt and Road Initiative", Daoxiangcun (Suzhou) will surely become a "cultural business card" of Chinese flavor on the world stage. Looking to the future, Zhou Guangjun said that Daoxiangcun (Suzhou) will continue to take the spirit of the Third Plenary Session of the 20th CPC Central Committee as a guide for action, keep pace with the development of the times, seize development opportunities, take new quality productivity as an engine, take high-quality development as a beacon, actively participate in the wave of unified market and "Belt and Road Initiative" construction, become a disseminator and practitioner of China's excellent traditional culture, and shine more dazzlingly in the new era.

Editor: Xu Yunqian