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Last weekend, Dark Zone Breakout, which just turned two years old, held a large-scale offline event in Chongqing. I thought that as a hardcore FPS game, the offline event would definitely be based on a serious and hardcore tactical style...

Unexpectedly, as the extremely stealthy "rat man" and the "rat extermination master" with Cheems' head began to perform the "dog catching rat" on the spot, the laughter of the players formed another main line.

Only serious? Not happening!

In fact, this abstract plot with a strong sense of contrast can almost be regarded as the main theme of the Dark Zone’s second anniversary scene.

In the same scene, funny-looking Cosplayers are driving heavy weapons, military fans armed to the teeth are shouting abstract memes, a pedicure master can look at a symphony conductor across a sea of ​​people, and the game officials can also take players to go crazy together.

Hard-core military weapons are still its background

Hardcore is still the underlying tone of the Dark Zone, from the gaming experience to the community culture.

Like many military fans who dressed up on a 38-degree weekend and came to the scene as high-end special forces sauna enthusiasts, as an old player attracted by the detailed military details of the game, I also came for the hardcore experience of military fan team building.

The official construction of the offline activity scene by "Dark Zone Breakout" is indeed satisfactory.

The overall layout of the activity area is mainly gray and black. A fully equipped eight-wheeled armored vehicle is guarding the gate outside the venue. Inside the venue, four popular characters, Ajax, Renault, Dick Vincent, and Hecate, are carrying guns and doing a COS parade.

In addition to the officially arranged COSERs and various weapons and equipment, members of the well-known Super Tactical Channel and TRN-BAC Industry also came to the scene. Not only did they wear full gear in the hot weather, but the members of TRN also put on the tactical armor that had been previously linked with "Dark Zone Breakout".

Being able to see, touch and take photos, military fans' sense of satisfaction is doubled.

According to them, they came to turn off the air conditioner.

In addition to the "professional players", there were many players who participated in the event wearing a full set of tactical equipment and holding launchers.

Even though they are amateurs, the hardcoreness and purchasing power of military fans will never disappoint: tactical uniforms, modified rifles with realistic and self-assembled tactical stocks/grips/scopes, night vision goggles, tactical communicators, etc., all the proud possessions are on them, and all their spiritual comrades are lining up beside them to take photos.

Of course, if you are a light or moderate military fan who succumbs to the pressure of high temperatures like me, in addition to taking photos and shouting "WOW", there is also a good place to get hard: the official has set up a tough guy preparation area on site.

Here, all kinds of tactical helmets, integrated defense equipment, tactical gloves and various prop guns are available. If you want to be tough, just continue to queue up and change your clothes.

After the preparations are completed, the immersive shooting experience hall next to it also has a laser target shooting challenge, which provides a good opportunity for players to show their skills. Therefore, a large number of players also gathered here, competing to show their shooting skills and compete with other players. There are also some who use their accuracy skills to suppress the others and win rewards.

How can military fans not be crazy? The same is true for Dark Zone!

As mentioned above, hardcore military weapons are the indelible "underlying color" of this event. But to make the players smile knowingly, it is not just "hard" that can be achieved - you also need to be "skilled".

The classic showdown between "Rat Man" and "Rat Extermination Master" runs through the entire event, but there are far more interesting things to do.

For example, in the low-cost COS category, the well-known dark zone anchor Ge Ge brought his "little brothers" to the scene to show the majesty of the "Poverty Alleviation Emperor" that he should have.

When he asked “Do you want to help alleviate poverty?”, who could refuse?

A pedicure master carrying a metal tool box also came to the venue with the locksmith to have an in-depth exchange of professional skills in different industries.

When a pedicure master meets a locksmith, isn't this a clash between good and evil?

The girlfriend of the famous web celebrity Jiang Gebei, Xiao Yangzai (her stand-in), came to the scene. As the inventor of "Xiao Yang Heavy Industry", Xiao Yangzai stunned the players on the scene with her unprecedented gun modification skills. More abstractly, the purpose of her trip was to bring her modified gun to compete for the "Golden Umbrella Rope Award", which is known as the Worst Prop Award.

All of the above, on top of the hardcore military background of Dark Zone Breakout, gives the game a unique vitality that is unique to the player atmosphere.

Be it weird or crazy, it is indeed the only place that has grown such a unique "crazy atmosphere" in the hardcore military soil.

But to find out where this atmosphere comes from, we have to turn our attention to the authorities themselves.

This is the first time I've seen an official who is more ferocious than the players.

To unfold the official's crazy behavior, we might as well start with the award ceremony of this event - the "Golden Umbrella Rope Award".

As the name suggests, this award named after a bad item is for the "most unpopular item". Therefore, the parachute rope, which is often disguised as a four-grid gold, allowing players to experience ups and downs, and the special battery pack that "is ignored in the safe and out of reach when running away" instantly received a very high number of votes.

Players recalled the disappointing moments of these props in the game and shared their painful experiences with each other. The heated discussions on the scene almost affected the rhythm of the traditional pedicure masters.

In order to make the joyful atmosphere even more lively, the main stage also held a "Most Outrageous BUG" selection event, and praised the planners who created outrageous BUGs such as "Dry-burning CPU", "Head Spinning in Circles", and "Character Hulk". Even the main planner 117, who is very popular among the player community, came to the scene and personally received the Golden Umbrella Rope Award and the Most Outrageous BUG Award.

Although from an outsider's perspective, the official Dark Zone Breakout's two-pronged approach of hardcore and "crazy" in the celebration seems to be an intentional move to subvert the stereotype of its single hardcore image in the minds of the general public, but players who really understand this game know that as a game developer and operator, Magic Cube Studio has always been humble. They are more committed to creating a community atmosphere and impressing players with rich game content.

For example, in this event, the product team took advantage of the players' high enthusiasm and released relevant information about the game x Ultraman animation and the second season of the variety show "Let's Go to the Dark Zone Together". Even the PC version of "Dark Zone Breakout", which is very popular overseas, was also brought out for trial play.

While going crazy, the blood is still boiling

Similar to the gaming experience, the hardcore of gambling, the excitement of winning the gold medal, and the impulse of being beaten back to a serf by a knife always alternately stimulate everyone's nerves. When you think that the hardcore and fun are over, e-sports will give you a new answer - the Pioneer Cup Finals held at the same venue as the second anniversary celebration is the main driving force of the night scene atmosphere.

As the game progressed, the competition between the major teams began to get fierce. In the semi-finals, XxX Club had two consecutive zeros and one foot was on the edge of the cliff, but they still kept their composure and responded calmly. After two consecutive big golds, they successfully advanced to the finals. The desperate comeback made the audience burst into tears.

In the final, the T7 team performed exceptionally well. Not only did they catch the TEC team off guard with their excellent marksmanship, but they also wiped out the EDC club members like a storm in the final battle. In the end, they won the championship with their strength and took home the trophy. At the championship award ceremony, Enzo Zhang, president of the Magic Cube Studio Group, personally presented the honors to the players, which shows that Magic Cube Studio attaches great importance to Dark Zone Breakout and the players of the event.

Enzo, the CEO of Magic Cube, personally presented the award to the champion team. It was a great honor.

Judging from the results, the offline celebration of the two-year anniversary of "Dark Zone Breakout" was a great success. After the official let go of the event, it not only maximized the participation in the event and thoroughly mobilized the enthusiasm of the players on site, but also made this press conference that intertwined hardcore tactics with funny and joyful moments directly go viral and was once on the hot search list of major social media.

It seems that once the hardcore game officials go crazy, there will be no chance for those casual games...

In the past two years, whether it was the various eye-catching activities before or the now popular two-year anniversary celebration, Magic Cube Studio obviously knows what its users want and is very happy to provide these contents to players.

These understandings and actions have made the hardcore gameplay of "Dark Zone Breakout" not only not become a threshold for the game, but instead turned it into a unique ecological moat, creating a success that is difficult to replicate by other products.

Conclusion

Ultimately, it is no coincidence that Dark Zone Breakout has become popular through the two-year anniversary celebration. Long-term high-quality supply, official co-creation activities, and players' interest-driven derivatives have jointly contributed to all of this.

Furthermore, compared to the similar products that were crowded together to compete in the summer this year, "Dark Zone Breakout", as the leading product this time, has shown some calmness and composure. The various new linkages and new content announced at the celebration show that Magic Cube Studio is innovating in an orderly manner.

It seems that the law that "interesting and informative products will definitely become popular" is still relevant today!