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Reporter of China Business Network: Dong Tianyi Intern reporter of China Business Network: Liu Xi Editor of China Business Network: Sun Lei

according toTeslaOfficial website, local time on July 18, Tesla raised itsModel SandModel XThe price of the Model X all-wheel drive version and the Plaid version increased by $2,000. The price of the Model X all-wheel drive version and the Plaid version increased to $79,990 and $94,990 respectively; the price of the Model S all-wheel drive version and the Plaid version increased to $74,990 and $89,990 respectively.

After Tesla announced price increases for all Model S and Model X models in the U.S., the market has continued to pay attention to the direction of its pricing strategy. Some analysts believe that as market competition becomes increasingly fierce, Tesla may re-evaluate its pricing strategy in the Chinese market.

As for whether the domestic market will follow suit in the face of rising car prices in the US, the reporter of Daily Economic News contacted the staff of Tesla China, who said: "We (Tesla) have not had many activities. The current promotion of 0% interest for 5 years is still quite strong, and the subsidy for each car is 10,000 yuan."

It is reported that Tesla’s main promotion in China is the “5-year 0 interest” car purchase finance policy, which is mainly aimed atModel 3/Y models, the promotion lasts until July 31 (inclusive).

The Tesla China staff member explained: "The 5-year 0% interest plan requires that the car be delivered before the end of July. According to the current average delivery cycle of 3 weeks, even if you place an order now, you may not be able to catch up before the end of July. This activity (5-year 0% interest) is unlikely to be available again in the short term, and there may be price adjustments in the near future."

According to the reporter's observation, many automobile brands have recently stopped price cuts, including BBA,VolvoThe prices of luxury car brands such as and have all increased. In addition, Volkswagen,HondaSome dealers of brands such as have also stated that terminal prices will be recovered starting from July.

Apart from the above-mentioned traditional joint venture brands, the preferential policies of some domestic automakers also show a trend of reduction.Ideal AutoA salesperson told reporters: "The preferential policy will be reduced on July 22, and the free charging piles for L7/L8/L9 series will be cancelled from August 1. The charging piles will be paid for by the customer next month."NIOThe sales staff also said that the discounts will decline after July 21, and the subsidy intensity may be reduced thereafter.

Regarding the terminal market situation in the future, the China Automobile Dealers Association said that July is the traditional off-season for the auto market. With the adjustment of price wars, many automakers have reduced their discounts, consumers' willingness to buy has declined, and wait-and-see sentiment may increase. Cui Dongshu, secretary-general of the China Passenger Car Association, predicted that the price war in the national passenger car market will gradually cool down in 2024, and the market will return to promotional wars.

Daily Economic News