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ESG (Environment, Society and Corporate Governance) has become a social consensus. ESG evaluates the sustainability of corporate operations and the impact on social values, and is increasingly being practiced by Chinese companies. Gujing Gongjiu has released ESG reports for two consecutive years, demonstrating its achievements in the field of ESG.

From the 2023 ESG report, we can see that Gujing Gongjiu has exceeded the 20 billion yuan revenue mark and achieved high-quality development, which is the result of the further integration of ESG and production and operation. ESG also complements Gujing Gongjiu's "Three Products Project" with "Truth, Goodness and Beauty" as its core.

In 2014, Gujing Group proposed the corporate values ​​of "being a real person, brewing fine wine, improving oneself, and benefiting the world". Gujing Gongjiu has continuously increased its R&D investment, centered on "pursuing truth in quality", explored the scientific mysteries of liquor, and improved quality with technology; liquor is a gift from nature, and Gujing Gongjiu has continuously made efforts to "pursue good conduct", from intelligent manufacturing to green brewing, to help the revitalization of the industry; in terms of "pursuing beauty in brand", Gujing Gongjiu focuses on cultural values, inherits and carries forward traditional culture, enhances the voice and influence of Chinese brands, practices social responsibility with public welfare actions, and enhances brand reputation.

Gujing Group. Photo provided by the company

Pursuing truth in quality and improving quality through technology

In 2023, Gujing Gongjiu's revenue will exceed 20 billion yuan, firmly establishing itself as a leader in the liquor industry. Performance is a direct reflection of an enterprise's upward development, while quality is the foundation for achieving high-quality development.

The "Chinese time-honored brand" Gujing Gongjiu has a profound brewing heritage, with the "Nine Brewing Methods" brewing technique that has been passed down for thousands of years, and the unique "Peach Blossom Spring Qu" koji making process, which gives Gujing wine its soul. For liquor, cellars are precious wealth. Gujing Gongjiu has a group of cellars from the Ming Dynasty, which breeds rich microorganisms, becoming another secret of Gujing wine.

"A hundred steps and a thousand days of guarding make a cup of good tribute wine." This is the persistence of the people of Gujing. Faced with the ever-changing quality demands of consumers, liquor companies must be based on tradition, uphold integrity and innovation, and be good at developing and applying new quality productivity. To this end, Gujing Gongjiu has established a full-process multi-dimensional quality control system from "a grain of rice" to "a bottle of wine" to create a "four beams and eight pillars" quality expression system. Scientific research and innovation are important guarantees of quality. In the past five years, Gujing Gongjiu has invested more than 1 billion yuan in research and development. In 2023, Gujing Gongjiu invested 367 million yuan in research and development, and the number of research and development personnel increased to 1,147.

Gujing Gongjiu continues to invest in scientific research and innovation. Image provided by the company

Using technology to improve quality, Gujing Gongjiu consolidates its foundation for high-quality development. In 2023, the market sampling pass rate of Gujing Gongjiu products was 100%. At the same time, Gujing Gongjiu won the title of "National Liquor Industry Quality Leading Enterprise" and once again won the two "national" quality honors of "National Product and Service Quality Integrity Demonstration Enterprise" and "National Quality Inspection Stable Qualified Product".

Pursue good conduct and take the path of green brewing and intelligent manufacturing

Local water and soil make local wine. Gujing Gongjiu protects the ecology of the production area and the water source for brewing, and has built three green brewing bases, including the Gujing Quality Technology Park Base, Zhangji Ecological Brewing Base, and Gujing Gongjiu Brewing Site Park Base, to achieve the integration of brewing production and harmonious ecology.

Gujing Smart Park. Photo provided by the company

If consumers want to know the achievements of green development in the wine industry, they can find the answer from a bottle of Gujing Gongjiu. Gujing Gongjiu uses lightweight, recyclable and reusable packaging materials to reduce environmental load. The company promotes the construction of high-quality lightweight bottle glass production lines and deep processing projects, achieving a 13.4% weight reduction in lightweight vintage bottles.

Gujing Gongjiu's green efforts are also reflected in the data of the 2023 ESG report - 100% wastewater emission rate meets the standards, 100% flue gas emission rate meets the standards... At the same time, Gujing Gongjiu explores the development of a circular economy, effectively utilizing approximately 300,000 tons of waste koji and distiller's grains in 2023, building a new green process for the efficient transformation of brewing by-products, and promoting innovative development of the liquor industry.

Gujing Gongjiu's green answer is inseparable from intelligent brewing. In recent years, based on traditional brewing technology, Gujing has introduced new-generation information technologies such as the Internet of Things and big data to establish a fully automatic three-dimensional fermentation intelligent brewing workshop, which improves efficiency while maximizing product quality, taste and stability, becoming an effective example of promoting the transformation of traditional liquor production and manufacturing models to "intelligent brewing, green brewing". In addition, Gujing Gongjiu is building a new intelligent industrial park.

Pursuing beauty in brand and fulfilling social responsibility by contributing to culture

Liquor brewing is related to the first, second and third industries, especially the primary industry of agriculture. It not only affects the quality of liquor, but is also an important means for liquor companies to help rural revitalization.

In 2023, Gujing Gongjiu launched assistance projects in industry and education. In Sui County, Hubei, its subsidiary Huanghelou Liquor Industry cooperated with the local government to build a 30,000-acre raw grain production base to achieve "linking farmers, leading farmers and enriching farmers"; in Mingguang City, Anhui, its subsidiary Mingguang Liquor Industry signed a contract with the local government to build a mung bean base; in Bozhou City, Anhui, the annual Gujing Gongjiu·Year-old Original Liquor Golden Autumn Scholarship and Scholarship helped students realize their dreams.

Liquor carries rich cultural connotations and historical heritage. While practicing social responsibility, Gujing Gongjiu spreads Chinese traditional culture to let the world feel the warmth and power of national brands. Gujing Gongjiu has created two major cultural IP activities, the Peach Blossom Spring Festival and the Autumn Brewing Ceremony, and carried out the "Global Tour of Chinese Wine Culture". It has visited Germany, France, the United Kingdom, etc., and used wine culture to showcase the beauty of China.

Green development and ecological development are the only way for the wine industry to achieve sustainable development. On the road of ESG practice in China's wine industry, Gujing Gongjiu has embedded the ESG concept in multiple dimensions such as green, technology, intelligence, culture, and social responsibility, and integrated it into the entire production and management process. This has not only become the key to improving quality and brand power, but will also contribute Gujing's strength to the sustainable development of the industry.

Text/Qin Shengnan

Editor: Li Yan

Proofread by Liu Baoqing