news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"china economic weekly" reporter ma mingyue

"i didn't expect that there are more than a dozen museums hidden in xikou village, baizhang town, yuhang district, hangzhou city." visitor baojie looked at the "yuhang district museum treasure hunt map" and counted in surprise.

xikou village has the country's first lunar calendar museum, the chuansuo museum that collects shuttles from 56 ethnic groups, the cai zhizhong cultural museum jointly created with cartoonist cai zhizhong, the qing lian museum, the bamboo art museum, the celadon art museum, the baizhang rural life museum and other large and small museums. there are 18 in total, covering many fields such as traditional handicrafts, natural ecology, history and culture, and modern art.

in recent years, the "museum craze" has continued to heat up, and museums have become popular check-in places.

when people think of museums, the image of "high-end and grand" often comes to mind. with the continuous advancement of the comprehensive rural revitalization strategy, many "small but beautiful" rural museums have sprung up, becoming down-to-earth and interesting places in the fields. the underlying scenery.

chuan shuo museum

history can be preserved and nostalgia can be preserved

an laishun, vice chairman of the international council of museums and professor of shanghai university, commented on rural museums, “unlike archaeological and art museums built in cities, rural museums focus on agriculture, rural areas, farmers and their needs, and help enhance farmers’ understanding of the sense of identity with local culture makes the rural atmosphere more harmonious."

an laishun believes that a country's soil and water support its people, and rural museums are not only a bond that unites the feelings of the people, but also a platform to promote industrial development. the construction of rural museums and related activities can enhance the attractiveness of rural tourism, drive local economic development and increase villagers' income, and provide impetus for rural revitalization.

zhang ying, who works in shanghai, always invites friends to her hometown sandun town, xihu district, hangzhou city every holiday. visiting the ancient bridge, sandun town folk culture exhibition hall, and sandun cake print contemporary art museum is a must. few trip highlights.

"the folk culture exhibition hall is the cultural home of sandun, and the exhibits in the museum are all collected from our aboriginal families." zhang ying told the reporter of china economic weekly.

during the tour, zhang ying always enthusiastically introduces the culture of her hometown to her friends, "this is known as the land of fish and rice and the home of silk. the cultures of xixi and liangzhu blend here. when you walk into sandun, you will walk into a jiangnan water town." a legend." she said proudly.

public information shows that the sandun town folk culture exhibition hall not only displays local traditional customs and intangible cultural heritage, but also displays prosperous traditional businesses. exhibits include waterside specialty dishes, traditional fishing gear, farming equipment, as well as "yuan gems" from the century-old rongshun dyeing house and "peace gongs" passed down from generation to generation, etc., highlighting the typical characteristics of jiangnan fishing and farming civilization.

“the restored scenes make people feel as if they have traveled through time and space and returned to that era.” zhang ying’s friend xiao lei lamented, “sandun town has water and fields. the protection and inheritance of ancient buildings and traditional culture satisfy my desire for modern new things. rural imagination.”

at the sandun yin cake edition contemporary art museum, zhang ying and her friends also used ar interactive technology to experience the traditional folk customs of the jiangnan water town and also experienced a game of making traditional printing cakes.

"i grew up in the streets of sandun. every stone slab and every ancient bridge here carries childhood memories." zhang ying said emotionally, "now, the village museum in the town has become the guardian of these memories. , making those past events accessible and vivid, to a certain extent, preserving both history and nostalgia.”

cai qin, chairman of the museology professional committee of the china museum association, said in an interview with a reporter from china economic weekly that rural museums are not only cultural spaces in the countryside, but also windows for tourists to understand local history. for wanderers outside, it is a spiritual home, which enhances their sense of belonging to their hometown. for local residents, the museum "at their doorstep" is a place for cultural and leisure activities, enriching the residents' spiritual world.

adapt measures to local conditions to create a rural “cultural living room”

rural museums make history and culture accessible. from the display of traditional skills at the sandun cake and printing contemporary art museum to the local cultural experience at the sandun town folk culture exhibition hall, it is a profound exploration and innovative display of local traditional cultural characteristics. such a personalized development path provides tourists with a diversified cultural experience.

director tsai chin often shares some "small but beautiful" museums on social media. she believes that with the improvement of socio-economic and cultural levels, people's expectations for museums have changed from a single educational function to seeking a cultural experience.

tsai qin believes: "all kinds of demands for museums are reasonable. even going to the museum to have a cup of coffee or buy cultural and creative products is a way to experience the charm of history and culture. at the same time, these small museums are also fully explore local characteristics and adapt to local conditions, introduce new ones, and become a unique cultural display window, attracting audiences and tourists to visit here.”

using culture to empower the comprehensive revitalization of the countryside, baizhang town, yuhang district, hangzhou city is working hard to "build the first village with a rural museum".

zhu guodong, deputy secretary of the party committee and deputy director of xikou village, baizhang town, said: "relying on baizhang's unique geographical environment and cultural environment, the rural museum of xikou village takes root in the local area, adapts to local conditions, and builds the countryside into an art space and cultural living room, revitalizing the ancient village has become a unique local rural cultural tourism ‘golden business card’.”

zhu guodong mentioned that this year baizhang town is also recruiting rural museum partners from all over the world to jointly explore the integration of art and countryside, use cultural power to stimulate rural vitality and promote industrial development.

“rural museums are not only important carriers for recording rural history, local culture and folk customs, but also important platforms for developing rural economy and promoting the integration of culture and tourism.” said the relevant person in charge of the yuhang district culture, tourism and sports bureau. “some rural museums by carrying out some special study and intangible cultural heritage experience activities, the audience can communicate and interact with history and culture. for example, the chuansuo museum revitalizes the rural cultural tourism industry chain through immersive experiences of traditional handicrafts.”

as the crystallization of nostalgia and cultural inheritance, rural museums are injecting new vitality into the development of rural society and the construction of spiritual civilization.

(at the request of the interviewee, baojie and xiaolei are pseudonyms in the article)