the "old for new" effect shows that "real money" activates the holiday economy
2024-10-06
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during the national day holiday, at an auto show in linyi city, shandong province, various car sales companies announced preferential measures for trade-in subsidies, and there was an endless stream of customers who came to choose cars and visit the show.
"nowadays, state subsidies plus manufacturer subsidies can save up to 40,000 to 50,000 yuan. the price is quite cost-effective. i want to take this opportunity to replace the car that my family has driven for more than 10 years." mr. cao, a citizen of linyi city, shandong province, said.
this is a microcosm of the vigorous promotion of trade-in of consumer goods in various places. during this national day holiday, 20 regions including guangdong, shanghai, and hubei included dryers, sweepers, dishwashers, etc. into the scope of subsidies based on the eight categories of home appliances for which the country has clearly defined subsidy standards; 23 regions including beijing, chongqing, and jiangsu regions adopt an immediate reduction model to issue home appliance subsidies; 26 regions including zhejiang, sichuan, and gansu have stepped up efforts to promote the replacement of home decoration, kitchen and bathroom, and support the aging-friendly renovation of homes...
"vigorously promoting the replacement of old consumer goods with new ones is a major policy that benefits enterprises and the people, and is also an important measure to implement the strategy of expanding domestic demand." wen hua, deputy director of the department of resource conservation and environmental protection of the national development and reform commission, said at a press conference recently. , my country has more than 3 billion major home appliances and more than 300 million cars, so there is huge potential for upgrading.
the "action plan for promoting trade-in of consumer goods for new" jointly issued by 14 departments including the ministry of commerce clearly stated that it will promote the replacement of cars with "energy", the replacement of home appliances with "smart" and the "renewal" of home decoration, kitchen and bathroom. up to now, various localities have issued work plans to strengthen the trade-in of consumer goods, issued supporting implementation details, and clarified the work goals, operating procedures and division of responsibilities for trade-in in relevant fields.
the trade-in of consumer goods cannot be separated from the strong support of funds. the national development and reform commission, in conjunction with the ministry of finance, has previously allocated 150 billion yuan of super-long-term special government bond funds to local governments to support the implementation of trade-in of consumer goods for new ones in accordance with local conditions. at the same time, it has significantly increased subsidy standards in key areas, allowing more "real money" to reach consumers directly. the state administration of financial supervision also issued a notice to encourage non-bank institutions to better exert differentiated, professional and characteristic financial functions and support the trade-in of consumer goods.
"as the trade-in of consumer goods for new ones continues to advance, the effect of the policy is gradually emerging. from a direct effect, it has effectively stimulated consumption potential, directly driving the rapid growth of sales of key consumer goods such as automobiles, home appliances, and home furnishings." wenhua said that the trade-in policy for consumer goods has also it has effectively stimulated investment and efficiency growth in related industries and further enhanced corporate development momentum.
according to data from the china automobile dealers association, national passenger car retail sales in august were 1.905 million units, a significant increase of 10.8% month-on-month. according to data from the national bureau of statistics, sales of household appliances and audio-visual equipment increased by 3.4% year-on-year in august. from january to august this year, investment in consumer goods manufacturing increased by 14.9% year-on-year. in august, the added value of the consumer goods manufacturing industry increased by 4.2% year-on-year, and the growth rate continued to accelerate compared with july.
it is worth noting that as residents’ consumption continues to upgrade, green, intelligent, energy-saving home appliances and new energy vehicles are favored by consumers.
"the air conditioner at home has been used for many years, and the heating and cooling effect is not very good. i took a fancy to an energy-efficient air conditioner in the mall during the national day holiday. according to the trade-in subsidy policy, plus a series of discounts such as store discounts, the final price of the air conditioner was more than 3,000 yuan. , saving more than 1,000 yuan is still a good deal," said mr. liu, a beijing resident.
zhao chenxin, deputy director of the national development and reform commission, said at a press conference that improving the energy efficiency level of existing products such as cars and home appliances by replacing old ones with new ones will help reduce my country's overall energy consumption level and carbon emission intensity.
under the guidance of policies, in august, the output of new energy vehicles increased by 30.5% year-on-year, and the penetration rate of new energy vehicles reached 53.9%, exceeding 50% for two consecutive months. according to preliminary statistics, from august 26 to september 8, the national online sales of level 1 energy-efficient refrigerators, air conditioners, washing machines, televisions, and gas water heaters increased by 54.6%, 140.2%, 31.8%, 396.2%, and 78.41% respectively year-on-year. the growth rate is significantly faster than the overall level of home appliances in the same category.
zou yunhan, deputy director of the macroeconomic research office of the national information center of the national development and reform commission, said that currently, consumers have shifted from pursuing "have something" to focusing on "good or not", and the demand for intelligent and green products has huge potential. the trade-in of old goods for new ones caters to the needs of consumption upgrades, accelerates the introduction of high-quality durable consumer goods into daily life, and satisfies the people's yearning for a better life.
"in the next step, the national development and reform commission will work with relevant parties to make full use of various policies and ultra-long-term special government bond funds to support the 'two new' policies, so that policy dividends can benefit a wider range of consumers better, faster and more conveniently. it promotes more high-quality durable consumer goods to enter residents' lives, effectively improves residents' quality of life and accelerates the green transformation of development methods," wenhua said.
people's daily reporter du yanfei
source: people's daily online
