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it house news on october 6, techcrunch reported on friday that the european union’s highest court supported a privacy lawsuit against meta’s data retention policy, ruling that social media platforms such as facebook cannot use user data for advertising indefinitely. the ruling could have major implications for how social media platforms that rely on advertising revenue operate in the eu.

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the european union's general data protection regulation (it home note: gdpr) requires limiting the retention time of personal data in order to follow the principle of data minimization. if a company violates gdpr, it can incur fines of up to 4% of annual global revenue—in the case of meta, it could face billions of dollars in fines, and it has become one of the technology companies that has violated gdpr regulations. frequent guest".

meta generates revenue by tracking and analyzing user behavior, not only on its own platform, but also on the entire internet through technologies such as cookies and social plug-ins to sell targeted advertising services.therefore, any restrictions on its ability to continue to collect user data in the eu market will have an impact on its revenue.

meta revealed last year that about 10% of global advertising revenue comes from the eu.