golden week of auto market | new energy directly-operated stores offer limited-time discounts to grab orders, and consumers are eager to buy cars.
2024-10-03
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"after beijing introduced the old-for-new policy, the replacement of new cars is much more favorable than before. i feel that now is a good time to buy a car and plan to trade in a car." on october 2, ms. li, who lives in beijing, brought her family to the fifth floor of heshenghui, chaoyang, beijing. when looking at cars in new energy vehicle showrooms, they often ask store staff about vehicle prices, battery life, space and other information.
driven by multiple factors such as government subsidies, corporate discounts, and holiday activities, during the national day holiday, consumers enthusiastically visited brand-operated stores to view cars.
in the beijing hesheng huiji krypton store, within half an hour of the beijing news shell finance reporter entering the store, four or five groups of people came to look at the car. "there was a very obvious increase in the number of people coming to see the car every day during the holidays." store work personnel said.
beijing chaoyang heshenghui five-story new energy vehicle store. photo by beijing news shell finance reporter zhang bing
car companies push limited-time offers to grab orders
"the highest cash subsidy for national day exceeds 20,000 yuan." on september 28, three days before the national day holiday, li chen (pseudonym), a salesperson at a byd store in huairou, beijing, had already begun to warm up for the "national day golden week" .
"not only are manufacturers offering greater discounts when buying a car now, but if you have an old car under your name, you can also apply for national car scrapping subsidies or local replacement and renewal subsidies. it's a good time to buy a car," li chen said.
during the national day period, byd dynasty launched the latest car purchase discount, replacing the han and tang models, with a maximum subsidy of 28,000 yuan. it also provides financial policies such as 0 down payment, 0 interest, and 0 monthly payment.
there are many consumers who take advantage of the opportunity of the national day holiday to decide to buy a car. at the tesla store in beijing, mr. chen made an appointment for a test drive on the day he saw the car. unlike ms. li, price is the most important factor for him when buying a car.
"i have been interested in the model 3 long-range car for some time." mr. chen told a reporter from shell finance that this car currently sells for 271,900 yuan and can enjoy beijing's replacement subsidy. "i have decided to order a car." mr. chen said after the test drive.
like mr. chen, mr. li also decided to order a new car for his three-generation family during the holidays. "it just so happens that there is a trade-in policy now, and the subsidies are very strong. buying an mpv model is convenient for the whole family to travel." mr. li said.
"national day" is the beginning of the last quarter's sales sprint, and various car companies are also "increasing" discounts to grab orders.
geely automobile's replacement subsidy is up to 47,000 yuan; buick has launched a limited-time "compulsory vehicle purchase insurance exemption" campaign for all series, and the e5 has a limited-time price starting from 169,900 yuan; baojun automobile has issued a cash subsidy to "rush for orders", and you can enjoy the replacement purchase of baojun yueye plus the manufacturer provides a subsidy of 10,000 yuan and a national and local replacement subsidy of up to 20,000 yuan.
subsidies in more than 20 provinces and cities boost automobile consumption
as the domestic auto market enters the traditional peak sales season of "golden nine and silver ten", various regions are also increasing subsidies to boost auto consumption.
according to incomplete statistics from the beijing news shell finance reporter, after seven departments including the ministry of commerce raised the standards for car scrappage renewal subsidies, as of now, more than 20 provinces and cities including beijing, shanghai, shenzhen, tianjin, chongqing, sichuan, hubei, hunan, and shandong have all have issued relevant car replacement subsidy policies.
in addition to different subsidy amounts for newly purchased new energy vehicles and fuel vehicles, some regions also set different subsidy levels based on the vehicle purchase price. among them, the maximum subsidy for newly purchased new energy passenger vehicles in hainan and yunnan has reached 20,000 yuan.
beijing has continuously adjusted its car replacement and renewal subsidy policy. those who scrap old cars that meet the standards and purchase new energy passenger cars will receive a subsidy increased from 10,000 yuan to 20,000 yuan; those who scrap old cars that meet the standards and purchase 2.0-liter and for fuel-powered passenger cars with the following displacements, the original subsidy will be increased from 7,000 yuan to 15,000 yuan.
the release of the old-for-new policy has added new impetus to the automobile consumer market and also added quality to this year's "golden nine and silver ten" sales season.
the latest released data shows that in september, the number of new car-making forces with monthly sales of more than 20,000 vehicles increased to eight, and many set new sales records. in january this year, there were only three new car-making forces with monthly sales of more than 20,000 vehicles: ideal, wenjie and aian.
li auto's sales surged to 53,700 units in september, breaking its single-month sales record. hongmeng zhixing and aian followed closely, with sales of 39,900 and 35,800 vehicles in september. after its sales exceeded 30,000 units for the first time in august, leapmotor delivered more than 33,700 units in september. september sales of deepblue, xpeng, jikrypton and nio were in the range of 20,000 units.
it is worth mentioning that byd's september sales exceeded 400,000 vehicles for the first time, reaching 419,400 vehicles. sales in the first three quarters increased by 32.13% year-on-year to 2.7479 million vehicles, which is less than 900,000 vehicles away from the full-year sales target. according to the plan, byd's sales target for 2024 is to "maintain a growth of more than 20% based on 3.02 million vehicles in 2023."
cui dongshu, secretary-general of the passenger car market information joint branch of the china automobile dealers association, told shell finance reporters that various provinces and cities have successively issued replacement policies, which has greatly alleviated the wait-and-see mood in price wars and promoted new car consumption. it is expected that local subsidy policies will form a good initial stage as a result, this also brings a better promotion effect to the sales growth of "golden nine and silver ten".
beijing news shell finance reporter zhang bing
editor xu yuting
proofreader yang li
