2024-10-03
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financial associated press, october 3 (reporter liu yang)going overseas to obtain incremental growth has become a consensus among independent brands. on october 2, zhu jiangming, chairman of leapmotor, said in his circle of friends that leapmo international's overseas marketing is a "positional war" rather than "trade-based sales."
two days ago, stellantis group announced that its european car dealers have begun accepting orders for leapo pure electric vehicles. consumers can now order leapo t03 and c10 models in europe through stellantis group brand dealers.
"orders accepted in europe are expected to be delivered later this year." stellantis group said that the launch of leapmotor in europe is a supplement and expansion of the group's brand product portfolio to meet the needs of various customers. and budget.
on september 24, leapmotor announced that the c10 and t03 were officially launched in europe. among them, the starting price of leapo c10 in europe is 36,400 euros; the starting price of leapo t03 is 18,900 euros. for a simple comparison, the starting price of leapao c10 in europe is 157,000 yuan higher than that in china, while the starting price of leapao t03 is 99,000 yuan higher than that in china.
"more than 2,000 leapmotor c10 and t03 vehicles have been sent to europe, and this year's sales target is 6,000-7,000 vehicles." leapmotor said that in the next three years, the company will launch at least one new product around the world every year. "the b platform will be unveiled at the paris auto show." the first product, b10, is also a global car.”
in october 2023, leapmotor reached a global strategic partnership with stellantis group. in may this year, leopao and stellantis group completed the establishment of the joint venture "leapao international", the establishment of the core team and investment promotion work. this cooperation is held by leopao and stellantis group respectively 49% and 51%, relying on stellantis group the strong presence in the global market will increase the sales of leapmotor brand in other regions of the world except greater china.
according to the plan, the first european markets for leapmotor are belgium, france, germany, greece, italy, luxembourg, malta, the netherlands, portugal, romania, spain, switzerland and the united kingdom. starting from the fourth quarter of this year, lingpao international plans to expand its sales scope to the middle east and africa (israel and french overseas territories), asia pacific (australia, new zealand, thailand, malaysia and nepal) and south america (brazil and chile), a total of 350 sales outlets (200 in europe), and will expand the european sales network to 500 in 2026.
"the cooperation with stellantis group has allowed leapmotor to form a unique approach to overseas business." wu qiang, co-president of leapmotor, said bluntly that overseas market expansion is not easy. although there is cooperation with stellantis group, leapao does not have overseas business. market experience. "there is a lot of room for imagination in the cooperation between the two parties, and there is a lot that can be done." previously, a senior executive of leapao said that the overseas joint venture with stellantis group is an asset-light company. as a profit center, it is expected to be profitable in the first year of operation. .
the latest data shows that after exceeding the 30,000-unit monthly sales mark for the first time in august, leapmotor delivered 33,767 vehicles in september, a year-on-year increase of over 113%; the cumulative delivery volume in the first three quarters of this year reached 172,861 vehicles, a year-on-year increase of over 94%. this means that leapmotor has entered the "30,000 club" in monthly sales for two consecutive months.
"today, leapmoon's stores have been overwhelmed with orders, with orders exceeding 3,000 vehicles in a single day, achieving a good start in october and setting a record high in orders received in a single day." late at night on october 1, zhu jiangming wrote in moments .