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china news service, jinan, october 3: "pain bao" is popular among young people, leading a trend in consumption.

author li mingrui

"the things i love most must be known to the whole world." for huang siqi, a star-chasing girl from jinan, shandong, every time she goes out she carries a "pain bag" decorated with badges and dolls on her back. "i will also carefully plan my 'pain bag' according to my mood. these accessories are all designed based on animation ip."

"painbao" refers to a backpack decorated with anime character badges, dolls and other peripheral products. its unique feature is the transparent interlayer on the outside of the backpack, which allows backpackers to display their favorite anime elements to the public to show their personality. .

in recent years, “pain packages” have quietly swept through the world of young people like a whirlwind of trends. during the 2024 paris olympics, chinese diver quan hongchan carried a "pain bag" full of small dolls and accessories, which she "got out of the circle" many times.

the reporter searched social platforms such as xiaohongshu and found that the topic "pain bao" had 930 million views, and most of the posters were young people who love animation.

"young people are more eager for spiritual and emotional companionship. decorating a 'pain bag' will make us feel happy and satisfied. carrying a 'pain bag' and going shopping has become the best medicine for us to relieve anxiety and loneliness." for "post-00s" as for cheche (pseudonym), walking on the street with a "pain bag" on his back, he can resonate with people with similar interests without using words. "this is not only a manifestation of personal preference, but also a unique fashion."

with the increase in the number of young people like huang siqi and cheche who like "painting bags" and the prevalence of two-dimensional culture, trendy toy stores and handicraft stores have sprung up in various cities.

a report released by zhongyan puhua industrial research institute shows that in 2024, the scale of china's two-dimensional market will reach 120 billion yuan, becoming the world's largest two-dimensional market. the core consumer groups extend from the "post-00s" and "post-10s" to "post-80s" and "post-90s".

liu tong, the person in charge of a trendy toy store in jinan, told reporters that since the beginning of this year, two-dimensional peripheral products such as badges, dolls, and pendants have accounted for 80% of the store’s turnover. "consumer groups are mainly those born after 2000."

"the pursuit of personalized products by young consumer groups has also brought us new business ideas." liu tong said that next, he plans to set up a dedicated area for customers to conduct on-site diy creations based on personal preferences and upgrade trendy toys. store experience.

nowadays, "pain-packaging" is no longer limited to the two-dimensional world, it is developing towards the trend of "everything can be pain-packed". even young people who are not interested in animation can still show their unique emotions and personality corners through various bag decoration techniques.

reporters browsed social platforms and found that there are "student gangs" who skillfully combine test papers with teachers' avatars to design unique "postgraduate entrance exam pain packets"; there are "office workers" who use labels such as getting rich, making money every day, and getting rich as inspiration. , create a "pain package".

"'painting bags' serve as a carrier for young people to express their personal interests and hobbies, carrying their love for two-dimensional culture, idols or specific roles." according to wang yuanchao, an assistant researcher at the department of sociology, school of philosophy and social development, shandong university, these decorations a unique bag is not only an item, but also a carrier of young people's emotions, providing them with rich emotional value.

"the 'pain bag' culture has also formed a unique social circle among young people." wang yuanchao believes that "pain bag", as a symbolic discourse, together constitutes the interactive ritual sense of the social circle. carrying the "pain bag" young people are often able to quickly identify each other and thus establish social relationships based on common interests. "this sense of social identity and belonging allows young people to find their own group in real life and expand their social network." (end)

source: china news network