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the associated press reported on october 2 (reporters hu haoqiong, wang ping'an, zhu wanping, ren chaoyu, wu weiling, wang bin and guo songqiao) this year's national day holiday is expected to set a popularity record.

on national day, reporters from the china federation of finance and economics visited major popular domestic destinations such as beijing, chengdu, shanghai, changsha, guangzhou, and hangzhou and learned that many cultural and museum venues are so popular that it is difficult to book tickets or even "hard to get a ticket."

among them, tickets for popular scenic spots in beijing are all sold out; shanghai haichang ocean park is expected to increase passenger flow by more than 20% during the national day; tickets for sichuan's "third and ninth national congress" are sold out early; tickets for orange island in changsha are fully booked for most periods; passenger flow at hangzhou west lake and other scenic spots "overflowing"; long queues for tram sightseeing in guangzhou; the main consumer force in kaifeng scenic spot in henan has just "started".

looking at the overall domestic tourism market, ctrip data shows that tickets to many scenic spots were sold out on the first day of the national day holiday, and the number of domestic scenic spot ticket orders increased by 37% year-on-year. ctrip predicts that this year’s national day holiday is expected to hit a new peak in popularity, driven by multiple factors such as long holiday travel, home visits to relatives, nearby vacations, and cross-city performances.

in terms of civil aviation travel, aviation and travel data show that on the first day of the national day holiday, the number of planned flights on domestic routes exceeded 17,000, and the number of planned flights on inbound and outbound routes was nearly 3,000. the number of civil aviation passengers nationwide is expected to exceed 2.2 million.

beijing: all popular cultural museums are fully booked

this year’s national day, beijing continues to be the most popular destination. the success of the central axis’s application as a unesco world heritage has made qianmen, temple of heaven park, drum tower and other attractions more popular. according to the beijing municipal culture and tourism department, during the national day, public cultural service agencies at all levels in the city will organize 843 items and 933 cultural activities that are popular with the public, including lantern festivals, garden parties, theatrical performances, reading promotions, and intangible cultural heritage experiences, focusing on paying tribute to the motherland and celebrating the birthday of the motherland. , an increase of 11% compared with the same period last year.

this year’s national day cultural and museum tours in beijing are particularly popular. for example, tickets to some popular museums such as the palace museum and the national museum are “hard to get” and require reservations many days in advance.

currently, all tickets for popular scenic spots in beijing during the national day holiday have been sold out. a reporter from the china federation of finance and economics saw on the official booking app of the palace museum in beijing that during the national day holiday, october 1st to 6th were all fully booked. the same situation exists at the national museum, which is fully booked from october 1st to 7th.

a reporter from the china federation of finance and economics interviewed on site at the china archaeological museum and observed that the cultural museum craze has also driven the hot sales of related cultural and creative products. the dazzling array of cultural and creative products has attracted many tourists to stop to appreciate and purchase, and many exhibits have been carefully designed into cultural and creative products. in addition, the seals designed on the architecture, cultural relics and other elements of the china archaeological museum are also sought after by tourists.

in the china archaeological museum, tourists are attracted by cultural and creative products (photo by a reporter from the financial associated press)

during the golden week, beijing will also give full play to its resource advantages as a "city of performing arts", rely on major theater platforms and new performing arts spaces, strengthen the supply of high-quality performances in various categories, and drive the craze of "traveling to beijing with the performing arts". at present, beijing has opened 307 commercial performances and 1,556 performances, including themed performances, concerts, concerts, dramas, operas, parent-child performances, foreign dramas, etc., to provide citizens and tourists with a high-quality artistic feast.

in terms of transportation, according to the beijing municipal transportation department, during this year’s national day holiday, beijing’s intercity passenger traffic will be at a high level throughout the year, with the average daily number of passengers entering and leaving beijing exceeding 4 million, an increase of 5% compared with the same period in 2023.

shanghai: scenic cruises are "full" and railway shipments hit a new high in a single day

"look! they're all people!" on a bus passing by the bund, a tourist exclaimed to his fellow travelers. under the ten thousand kingdoms building complex, the crowds were so dense that one could not even see the edge.

a reporter from the associated press found that the north bund riverside green space, which was not favored by the public in previous years, seemed to have significantly more tourists during the national day this year than last year. however, the overall popularity of huanghe road has dropped significantly, but the queue to buy international hotel butterfly pastries is much longer than in previous years.

many tourists are checking in at the riverside green space on the north bund (photo by a reporter from the financial associated press)

in addition, shanghai cultural and museum venues also attract many tourists. when a reporter from cailian news checked the reservation status of the shanghai museum on september 30, he saw that all the time periods from october 1 to 7 showed that the appointments were full. the shanghai museum of natural history only has remaining tickets for october 7, and the remaining tickets for the rest of the national day period are 0; the shanghai planetarium only opens reservations for visiting tickets three days before the national day, and the reservation system also shows that there are no remaining tickets.

this year’s national day, shanghai continues to be at the top of the list of popular domestic destinations. data provided by ctrip to reporters from the financial associated press showed that on october 1, the number of ticket orders for shanghai scenic spots increased by 22% year-on-year, and the number of outbound travel orders increased by 32% year-on-year. the main tourist source areas are beijing, shenzhen, guangzhou, chengdu, and suzhou; the main popular scenic spots are shanghai disney resort, shanghai haichang ocean park, oriental pearl tower, shanghai wildlife park, and huangpu river tour (shiliupu pier).

among them, haichang ocean park (02255.hk) told reporters from the associated press that this year’s national day holiday travel trend is obvious. shanghai haichang ocean park’s passenger flow experienced the first wave of small peaks three days before the holiday. the passenger flow is expected to be 7 days during the national day. a year-on-year increase of 25%. the highest single-day peak will occur on october 2nd and 3rd, with passenger flow reaching 50,000. the occupancy rate of the three theme hotels in the park will reach 95% for 10 consecutive days from september 28th to october 7th. % or above, the rooms will be fully booked during the festival. the unit price of guest rooms showed an upward trend, increasing by 21% compared with the summer period, indicating an increase in both volume and price.

haichang ocean park also opened night shows for ten consecutive days from three days before the holiday to national day, extended its business hours to 21:00, and launched an underwater ethnic-style mermaid show, national day fireworks ceremony and drone show, which are the longest in the country during the national day holiday. intangible cultural heritage fire pot and intangible cultural heritage fire dragon dance performances were integrated into the marine mecha parade array, and the yi nationality torch festival was staged in the electronic music square.

in addition, the domestically produced large cruise ship "aida·magic city" also set sail on october 1 with a 7-day and 6-night national day themed voyage, carrying more than 5,000 tourists.

"cruise, as a mode of travel that integrates accommodation, catering and entertainment, provides tourists with great convenience and is very suitable for family travel or traveling together. therefore, during long holidays like the national day golden week, it is best to choose cruise travel it has become another popular choice for chinese consumers to go on vacation. at the same time, the 'ada·magic city' is the first domestically produced large-scale cruise ship, which itself represents the brilliant achievements of china's intelligent manufacturing. visitors can immersively experience the country's most valuable cruise ship on board. charming." the relevant person in charge of aida cruises told the reporter of the financial associated press.

in terms of railway travel, reporters from the financial associated press reported from shanghai railway station (which includes shanghai station, shanghai south station, shanghai hongqiao station, shanghai songjiang station, shanghai west station, nanxiang north station, anting north station, anting west station, songjiang station north railway station and jinshan north railway station) were informed that on the first day of the national day holiday, the station’s single-day passenger volume hit a record high. on that day, shanghai railway station is expected to send 655,000 passengers. among them, shanghai hongqiao station is expected to carry 404,000 passengers, and the station will operate 63 additional trains in the directions of anhui, jiangsu, zhejiang, henan, shandong, and jiangxi.

sichuan: the "thirty-nineth national congress" is popular and many scenic spots are fully booked in advance

the overall situation of sichuan's cultural tourism market is improving during this year's national day. according to the sichuan provincial department of culture and tourism, as of 15:00 on october 1, the 890 a-level tourist attractions included in the statistics of the province had received a total of 4.4445 million tourists and ticket revenue of 36.5541 million yuan, a year-on-year increase of 39.15% and 46.13% respectively. %.

overall, "tianfu sanjiu university" has become a popular tourist destination in sichuan. "tianfu 39th grand" is the slogan of sichuan cultural tourism. among them, "three" refers to sanxingdui, "nine" refers to jiuzhaigou, and "big" refers to giant pandas. specifically, on september 30, the sanxingdui museum issued an announcement stating that all daytime tickets from october 1 to 6 had been sold out; the jiuzhaigou scenic area issued an announcement on the 29th that tickets for october 2 and 3 41,000 tickets have been booked, reaching the maximum carrying capacity; as of the evening of october 1, all tickets for jiuzhaigou on october 4 and 5 have been sold out.

the national treasure giant panda is as popular as ever. tickets for many giant panda scenic spots in sichuan are sold out many days in advance. among them, the chengdu giant panda breeding research base, where the internet-famous giant panda huahua is located, has all its tickets booked from october 1st to 4th; the panda valley, located in dujiangyan, a county-level city in chengdu, has also sold out tickets in advance. sold out daily. on september 30, panda valley announced that tickets for the entire day from october 2 to 4 and the mornings of october 1 and 5 have been sold out, and there are only remaining tickets for the two days after the holiday.

it is worth noting that during this year’s national day holiday, chengdu once again entered the top three popular tourist destinations in the country. on the one hand, this is related to the fact that chengdu itself has well-known scenic spots such as the giant panda base, kuanzhai alley, wuhou temple, qingcheng mountain, and dujiangyan; on the other hand, chengdu is also a must-stop for visiting secret places in western sichuan such as ganzi and aba.

at the end of august this year, the zhenjiangguan to huangshengguan section of the sichuan-qinghai railway (referred to as the zhenhuang section) was opened. this high-speed railway starts from chengdu and connects many well-known scenic spots such as sanxingdui, jiuzhaigou, and huanglong. this further promotes tourism in scenic spots along the route during the national day. taking jiuzhaigou as an example, according to a reporter from the associated press, as of the evening of october 1, the number of people who had made reservations for the seven-day national day holiday in jiuzhaigou had reached approximately 225,600.

however, the national day passenger flow in some scenic spots in chengdu dropped compared with the same period last year. for example, dujiangyan scenic area, according to the scenic spot announcement, as of 10 o'clock on national day, 21,745 tickets have been sold in this scenic spot, accounting for about 36% of the 60,000 tickets available for sale. as of press time, tickets for dujiangyan scenic area from october 2nd to 7th have been sufficient. on national day last year, at 9:45 in the morning, the number of tourist reservations in dujiangyan reached 90% of the maximum capacity (54,000 people). for this reason, the scenic spot also activated an orange alert at that time.

changsha: “i can’t move my feet at all” on the pedestrian street

the temperature dropped by nearly ten degrees overnight, which could not dampen the enthusiasm of tourists.

"we came here before the national day. i felt fine the past two days. when i got out of the subway today, there were so many people!" a tourist from chongqing told a reporter from the associated press at huangxing road pedestrian street.

at noon on october 1, a reporter from the associated press noticed that people were following the crowd on huangxing road pedestrian street. traffic police were already on site at the intersection where the pedestrian street and the international financial center intersected. at night, some tourists lamented that the pedestrian street was so crowded that “i couldn’t even move my feet!”

the intersection of huangxing road pedestrian street in changsha (photo taken by a reporter from the financial associated press)

orange island and hunan provincial museum are popular tourist destinations in changsha and are also extremely popular. a reporter from the financial associated press logged into the appointment mini-program on october 1 and found that all time slots on orange island on october 1 and 2 were fully booked, with only the evening time slot left on the 3rd; the hunan provincial museum had appointments available from october 1 to 6 the daily display is fully booked, and the 7-day basic display exhibition is also fully booked.

the big snack shop located on jiefang west road attracts a group of tourists who come to check in. on the afternoon of october 1, a reporter from cailian news came to "snacks" and saw that there was already a long queue of customers waiting to enter the store, and the queue was still lengthening. an intern at the store told a reporter from cailian news that the line started to line up at this time, and it was expected that he could enter the store in about ten minutes.

changsha has a large snack store (photo by a reporter from cailian news agency)

from a transportation perspective, according to statistics from changsha airport, during the national day holiday, changsha airport is expected to handle 4,500 flight takeoffs and landings and complete a passenger throughput of 680,000 passengers. the peak days before the holiday are expected to be september 30 and october 1, and the peak days after the holiday are october 6 and october 7. the peak passenger throughput in a single day may exceed 100,000.

in terms of high-speed rail, around this year’s national day golden week (september 29 to october 8), hunan’s 18 high-speed rail stations are expected to carry 3.38 million passengers, with an average of 337,000 passengers per day. among them, changsha south railway station is expected to send 1.72 million passengers, with an average of 171,000 passengers per day, a slight increase year-on-year. the peak day is october 1 and is expected to send 201,000 passengers.

hangzhou: “it’s scary to see so many people in the community.” it received over 1.8 million people on national day

travel twice as much during festive seasons. with the superposition of various passenger flows such as tourism flow, family visiting flow, and fan flow, hangzhou will also usher in a peak of travel passenger flow during this holiday. on the first day of the national day holiday, hangzhou’s cultural tourism market performed well overall. according to the latest announcement from the wechat official account of hangzhou smg tourism, on october 1, various scenic spots in hangzhou received a total of 1.8124 million tourists.

at hangzhou east railway station, the most common word heard by reporters from the financial news agency was "too many people": there are too many people to get to the station, the signal is not good, and there are so many people that it is too late to transfer... the reporter only saw crowds of people at the scene. the place is crowded and feels airtight. according to the official account of hangzhou railway station, the station is expected to send 3.64 million passengers during the national day golden week this year, with an average of 364,000 passengers per day, an expected increase of 2.7% compared with the same period in 2023.

according to the zhejiang provincial airport group’s public account, during the seven-day holiday, transport airports in zhejiang province are expected to handle 12,000 flights and transport 1.74 million passengers. the single-day passenger volume increased by 9% year-on-year; the peak travel period during the holiday is september 30 on this day, the peak period for return journeys will be october 7, and the total number of passengers in a single day will exceed 250,000.

at the same time, the number of inbound and outbound tourists has also experienced high growth. the hangzhou entry-exit border inspection station previously revealed that during this year’s national day holiday, the border inspection station is expected to inspect nearly 96,000 inbound and outbound passengers and more than 680 inbound and outbound flights, a year-on-year increase of 23.1% and 21.5% respectively.

during this year's national day holiday, hangzhou once again ushered in a tourism "peak", with the west lake scenic area experiencing a surge in tourism, while core attractions such as hubin road pedestrian street, leifeng pagoda scenic area, lingyin temple, and three pools reflecting the moon continued to experience "overwhelming" traffic. there were so many tourists on the broken bridge that the traffic police department had to take measures to divert tourists. many local friends in hangzhou told reporters, “i don’t plan to go out during the holidays, and i want to leave hangzhou to tourists.”

according to the latest release from the west lake scenic area management committee, on october 1 this year, the west lake scenic area received 397,300 passengers, a year-on-year increase of 59.24%; among which, the toll park visitors received 101,800 passengers, a year-on-year increase of 31.02%. the top three passengers were feilai peak scenic area, santan yinyue, and zoo; the number of free park visitors was 295,500, a year-on-year increase of 72.00%. the top three by visitor numbers were xinhubin, baidi, and xinnan line.

it is worth mentioning that the 2024 "30th comicup creative exchange exhibition" ("cp30" for short) will be held at the hangzhou convention and exhibition center from october 3rd to 7th. this is also the first time that cp30 has settled in the hangzhou convention and exhibition center, and will become a new chapter in hangzhou's "international animation capital" chapter.

cp30 officials stated that all cp30 tickets are now sold out across all platforms. through the 4-day exhibition period, cp30 will meet a total of 250,000-300,000 visitors. a reporter from cailian news found through searches on major ota platforms that hotels that are close to the hangzhou convention and exhibition center and have relatively convenient transportation are almost fully booked.

guangzhou: the popular tourist attractions in the business district make staff so busy that they forget to eat

on the first day of the national day holiday, guangzhou’s business districts and scenic spots are very popular. in the afternoon of the same day, reporters from the financial associated press came to zhengjia plaza to have a look. this shopping mall is located in tianhe district, guangzhou, adjacent to canton tower. it is one of the most popular shopping malls in guangzhou.

passenger flow situation of zhengjia plaza on october 1 (photographed by a reporter from the financial associated press)

around 14:00 that day, the mall was already overcrowded. at sony stores, young people gather to experience headphones, cameras, speakers and other electronic products. in the ps5 exhibition area, people watching the black myth wukong game gathered in a circle. the lego store on the first floor is mostly filled with children and parents. some shopping mall staff said they were so busy that they hadn’t even had lunch yet.

at the iconic scenic spots canton tower and haixin bridge, even the hot weather at around three o'clock in the afternoon still could not dampen the enthusiasm of tourists.

a reporter from cailian news saw on the spot that the queue length at the waiting area for haizhu tram line 1, known as "the most beautiful tram in guangzhou", has exceeded 100 meters. some waiting children exclaimed: "the queue will last until the next life."

the entrance to haixin bridge was crowded with tourists making reservations on their mobile phones. the on-site staff yelled "enter with an appointment, return without an appointment". at the same time, reporters from cailian news found through the appointment mini program that the three time slots from 18:00 to 21:00 on october 1 were full. this means that the peak flow of people along the canton tower-haixin bridge line will come in the evening.

in terms of travel agencies, reporters from cailian news learned that data from guangzheng travel, a subsidiary of lingnan holdings (000524.sz), showed that tourists traveled in various directions on the first day of the national day holiday, with the ratio of outbound, inter-provincial, and guangdong, hong kong and macau being 1:6:3. parent-child travel and three-generation family travel are the main groups of tourists traveling today.

kaifeng: the flow of people begins to “climb” and tourists’ consumption becomes “rational”

on the morning of october 1, vehicles containing tourists from henan a, b, c, and d provinces appeared one after another in the ancient capital of kaifeng, dotted with some inter-provincial tourists from shaanxi a, tianjin c, and anhui c.

correspondingly, the number of tourists at qingming riverside garden, an iconic tourist attraction in kaifeng, has begun to rise. a relevant person told a reporter from the financial associated press: "there are about 30,000 people entering the park today. in previous years, the number of people entering the park on the first day of the long holiday has increased." about forty thousand.”

riverside garden during the qingming festival on october 1 (photo by a reporter from the financial associated press)

although the number of people entering the park is slightly lower than in previous years, the explosive passenger flow still ignited restaurant business inside and outside qingming riverside park. people familiar with the matter said that a restaurant in the park usually receives about ten tables of guests on weekdays, and about 200 guests on the first day of the national day holiday this year. table.

unlike the booming catering business, other consumption such as cultural and creative products is not as good as before. "the catering business has always been so hot, but tourists' consumption has become more rational. the sales of souvenirs, cultural and creative products, etc. are not as good as the manufacturers' consumption in previous years, and are only equivalent to the sales of ordinary weekends." a salesperson at a souvenir shop near a park said.

the owner of a hanfu store also had similar feelings. "compared with the national days of the previous two years, our sales on the first day of the national day holiday this year were only about 60% of previous years. in previous years, our sales staff would get off work at 11 o'clock, but today they get off work at around 9 o'clock." ”

however, souvenir shop salesmen and hanfu shop owners both said that according to past experience, the first day of a long holiday is the starting stage, and the real peak is on days 2-5. "on the first day, local and surrounding consumption was the main focus, and the main force of consumption was mainly tourists from a little further away. it was only on the second day that we started to 'get down to business.'" said the owner of the hanfu store.