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on the evening of september 29, "league of legends》the 2024 global finals ushered in the last match day of the qualifying round. r7 from latin america and png from brazil met in the loser group. only one team from the two teams will advance to the swiss round. for these two teams, this is a battle of life and death. after the merger of the north american and south american divisions in 2025, r7 will definitely not be able to obtain a seat in the american league. the club does not want to play in the secondary leagues, so after this world championship just disband. although the brazilian giant png has been established for 12 years, the last time it reached the global finals was in 2015.

therefore, this civil war in south america attracted the attention of "league of legends" viewers around the world. in the end, png defeated r7 and advanced to the swiss round, defending the honor of the brazilian division. the peak viewership of this game on overseas live broadcast platforms was 1.43 million. it was the highest-rated game in the "league of legends" qualifying stage. it also exceeded the match between edg and t1 in the fearless contract global championship in august this year. the peak viewership for the championship and runner-up games was 1.41 million. this shows that "league of legends" is still the most popular e-sports game overseas. brazil has a huge fan base, and png's promotion was even trending on twitter.

many brazilian anchors shaved their heads live to celebrate. the last time a brazilian team reached the main event stage was intz in 2016. audiences who follow the brazilian cblol league should all know the enthusiasm of brazilian "league of legends" fans. the opening ceremony of the annual cblol finals is even better than the lpl finals. brazil has become an e-sports powerhouse due to its huge size and community participation. with a population of 212.6 million, brazil accounts for almost a quarter of latin america. such market potential will naturally not be ignored by game companies. during the 1990s and early 2000s, brazilians proved highly interested in gaming, with piracy and smuggling allowing gaming to enter the country.

riot games, which was founded in 2006, is also aware of this and they have increased investment in this area to make their official products available in the region. "league of legends" was released in north america in october 2009. the chinese server was launched in 2011, the brazilian server was launched in 2012, and the latin american server was launched in 2013. riot games subsequently opened an office in são paulo and also invested resources in producing portuguese versions of the product and improving their services in brazil. so far, the brazilian server still has a huge number of players, and players still have huge enthusiasm for this old game. the cblol ratings are even higher than the lcs.

the popularity of "league of legends" in brazil is also due to hardware. you can play "league of legends" on a computer from 10 years ago, which is very important for brazil, a developing country. brazil imposes very expensive tariffs on imported electronic products, so playing aaa or games with famous special effects on high-priced computers is very expensive. riot’s “league of legends” and “fearless contract” both run smoothly on lower configurations, making “league of legends” the mainstay of game play in brazil. so much so that in 2022, riot games specially held a "league of legends" tenth anniversary celebration for brazil, investing a lot of resources to give back to fans for their support.

although the brazilian team's performance in international competitions is poor, from a perspective other than china and south korea, the results of "league of legends" international competitions are almost irrelevant to any viewer who is not a fan of the lpl or lck. just as many countries perform poorly in traditional sports such as football and basketball, this does not affect ordinary people's enjoyment of the sports themselves. they do not care about the results of international competitions. however, the operation of the brazilian cblol league is very good. through anchors, animations, music, graffiti, memes and other cultures, a western brand has successfully integrated into the local cultural comfort zone, giving players an alternative viewing experience.

judging from the popularity of png entering the main event stage of the global finals, it can be seen that "league of legends" is very popular in brazil. the reasons can be summarized as follows. first of all, brazil has a strong e-sports culture. as one of the largest e-sports projects in the world, "league of legends" naturally has a huge fan base in brazil. "league of legends" is a free game, and you can play it normally without purchasing skins. this business model makes the game accessible to the majority of players in brazil. "league of legends" is a team game that emphasizes cooperation and social interaction, which is in line with the sociable cultural characteristics of brazilians.

according to 2023 data, "league of legends" has approximately 115 million active users worldwide, and brazil is an important part of it. before riot opened the brazilian server in september 2012, it had already established the brazilian "league of legends" e-sports ecosystem. png was established in february 2012 and began to participate in various official and third-party events. over the years, "league of legends" has had an active gaming community and mature competitive scene in brazil. in addition to the cblol league and secondary leagues, there are also various cup competitions. this provides players with a platform to showcase their skills and has also accumulated a large number of players. esports fans and event streamers.

league of legends has extensive media coverage in brazil, including dedicated gaming channels and streaming platforms, which increases the game’s visibility and appeal. with the global success of "league of legends" events, it has also affected brazil. the holding of international events such as the world championship has made brazilian players more enthusiastic about participating in and watching the games. as early as the third msi in 2017, riot games went to sao paulo, brazil, to hold this brand-new international event. at that time, neither europe nor south korea had hosted msi. the combined effect of these factors has made "league of legends" a very popular game in brazil, and the popularity of its events is beyond imagination.