news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

auto-first|liu tianming

from shiyan to wuhan, from second automobile group co., ltd. to dongfeng motor group, dongfeng motor group has gone through ups and downs for 55 years, witnessing and participating in the development of china's automobile industry from scratch, from big to strong, and standing at a new starting point with 60 million users worldwide, dongfeng motor group is overwhelming west wind, constantly polishing the golden sign of technology, embarks on a new expedition to a new leap.

on september 28, on the occasion of dongfeng motor's 55th birthday, the celebration of dongfeng motor's 55th anniversary and the 12th workers' sports meeting opened in shiyan, hubei. this sports festival belonging to dongfeng people not only stirred up the blood of 120,000 dongfeng people, but also it also fully demonstrates the dongfeng people’s lantern spirit of passing on the fire from generation to generation and singing endlessly.

the "east wind" of the military-to-civilian transition blows into thousands of households

not long ago, dongfeng motor reached the sales milestone of 60 million vehicles. 55 years, 60 million vehicles, dongfeng motor has not only written a wonderful chapter of strengthening the army and enriching the people and serving the country with industry, a wonderful chapter of ingeniously building cars to serve users, a wonderful chapter of working together for win-win development, but also a wonderful chapter of united struggle for self-improvement. it has become one of the most colorful chapters in the history of the development of china's automobile industry.

turning the time back to 1969, when builders from all over the motherland were working day and night amidst the rumbling cannons of the founding of the country, few people could predict the historical trajectory of dongfeng motor's vigorous development in 55 years.

across the long river of history, a loud voice sounded in the middle of the 20th century: "china is so big that one automobile factory is not enough. we must build a second automobile factory!"

in 1969, dongfeng entrepreneurs firmly believed in "turning the automobile industry around", which launched the chinese people's feat of independent construction of the automobile industry, and also ignited the "horse lantern spirit" of self-reliance and hard work. at that time, there were only 100 households in shiyan, a remote rural area in the qinba mountains. with a common ideal, the older generation of entrepreneurs represented by comrade rao bin started construction despite lack of materials and poor equipment. they stayed up late at night, built bases and made shelter in reed mat shacks. they overcame many difficulties such as road wading and limited bridges. they built factories one after another by pulling people on their shoulders and transported dozens of tons of equipment. hundreds of tons of equipment. in dongfeng's first ten years, through "accumulation of treasures", "construction contract" and self-reliance under special conditions, an automobile manufacturing plant that began to take shape emerged in the high mountains of northwest hubei.

in 1975, china's first-generation 2.5-ton military truck (eq240) independently developed by dongfeng motor was officially born. it successfully completed combat assault, material rush and transportation support tasks. the reputation of dongfeng military vehicles as "hero vehicle" and "hero vehicle" has been spread since then. , "china's no. 1 military vehicle brand" was launched. in 1978, dongfeng motor shifted all its efforts to the production of five-ton civilian trucks (eq140). the first batch of products rolled off the production line and was launched on the market, successfully realizing the "military-to-civilian" transformation.

in the 1980s, bathed in the spring breeze of reform and opening up, dongfeng motor took a series of pioneering measures to overcome difficulties and rapidly grew from a "third-tier" construction enterprise to a leader in the industry. in 1987, dongfeng motor's 500,000th vehicle rolled off the production line. in 1990, the 8-ton flat-head diesel vehicle eq153 officially rolled off the production line. this is the first new model launched by dongfeng motor based on the combination of independent development and technology introduction. it is affectionately called the "rich car" by the majority of users. in 1992, the first batch of "fukang" cars were trial-assembled and the dongfeng sedan project was launched, bringing "rich cars" into thousands of households. in the 1990s, dongfeng motor faced the market directly, made reforms and adjustments, and accelerated the pace of market-oriented transformation. the "dongfeng" trademark was recognized as a "china well-known trademark" by the state administration for industry and commerce, allowing the "dongfeng" of reform to blow into thousands of households.

entering a new era, dongfeng motor has strategically laid out and promoted its independent passenger vehicle business. the product structure has transformed from focusing mainly on trucks to focusing on both passenger and commercial vehicles. its sales volume has ranked among the forefront of the industry, and it has accelerated independent innovation. dongfeng motor has embarked on a journey to build an excellent dongfeng and a world-class company. in 2021, it released the "eastern wind rises" plan and the "technological leap" action for technological innovation, and implemented the "three-year action for transformation and upgrading" to promote the rapid development of the company and present a new look.

dongfeng motor's 55-year journey of progress has always shone with the lantern of industrial service to the country and service to the people. it has also created "one, ten, one hundred, one thousand, ten thousand" in the history of china's automobile industry - becoming china's first independently built automobile. factory, build china's first automobile company with an annual output exceeding 100,000 vehicles, build an automobile industry corridor stretching for 500 kilometers, join hands with thousands of partners, and accompany 60 million users to pursue their dreams.

technological leap, dongfeng’s golden signboard flashes

as a very large state-owned enterprise under the direct control of the central government, dongfeng motor has always implemented the important directive spirit that "the development of new energy vehicles is the only way for my country to move from a major automobile country to a powerful automobile nation", and has unswervingly promoted the transformation of new energy with its rich foundation of scientific and technological innovation. we will unswervingly make the national automobile brand stronger and bigger, and unswervingly promote high-level technological self-reliance and self-reliance.

in terms of new energy transformation, dongfeng motor has built a "4+2" business layout consisting of independent passenger cars, commercial vehicles, parts, finance & services, dongfeng nissan & dongfeng honda, and the "1+n" r&d system has accelerated improve r&d efficiency, take multiple measures to develop independent new energy vehicle brands, platforms, products and core resources the layout continues to improve.

in terms of chinese brands, dongfeng motor has formed a brand pattern covering luxury, high-end and mainstream markets, including the "dongfeng warrior" brand for the luxury electric off-road market, the "dongfeng lantu" brand for the high-end new energy market, and the "dongfeng lantu" brand for the mainstream market. fengshen", "dongfeng yipai" and "dongfeng nano" brands.

at the same time, many chinese brands under dongfeng motor have achieved new acceleration on the new energy track. from january to august 2024, dongfeng motor sold 530,000 new energy vehicles, a year-on-year increase of 108.5%; self-owned brand vehicle sales were 873,000. a year-on-year increase of 44.8%.

in terms of technological innovation, dongfeng motor has achieved independent control of technologies and resources such as new energy "three electricity", electronic and electrical architecture, automotive-grade chips, autonomous controllers, wheel hub motors, solid-state batteries, etc., and its newly authorized invention patents have ranked first for two consecutive years. the company ranks first in the industry, and has focused on the layout of three major platform architectures: quantum smart architecture, m tech electric off-road architecture, and dsma energy-saving architecture; and independently developed three major power systems: mach power, longqing power, and dongfeng hydrogen boat.

standing at a new starting point with 60 million users in 55 years, dongfeng motor's technological innovation system continues to improve, key core technologies continue to be mastered, and new technology industrial applications have achieved fruitful results.

at present, dongfeng motor has applied 2000 mpa ultra-high-strength steel and hot forming technology to create an integrated, high-performance, lightweight body. it has won the industry's "top ten body" for three consecutive years and is about to put into production the industry's first 16,000-ton integrated die-casting equipment. the mass production application of steering-by-wire, brake-by-wire, and chassis domain control has been completed. combined with the perception fusion of sensors and cameras, it can achieve early prediction, precise control, and efficient execution. creating a new generation of mach power system has become the powerful "heart" of the car. among them, dongfeng motor's independently developed super hybrid special engine has recently obtained the authoritative certification of "energy efficiency star" from china automotive center, with a thermal efficiency of 47.06%, setting a new industry high.

mach pure electric drive system, product power covers 70 to 400kw, has fully entered the 800v era, and the rotation speed has reached 25,000 rpm. it is about to mass-produce solid-state batteries with an energy density of 350wh/kg. it has laid out a series of 20-350kw fuel cell products, leading the industry in model spectrum coverage. it won the first prize for scientific and technological progress in the chinese automotive industry and won the first domestic passenger car full power fuel cell license plate. it has mass-produced independent l2+ intelligent driving, and its vehicle-road-cloud integration technology is already in operation in 15 provinces and 35 cities. three automotive-grade chips were taped out for the first time, filling a domestic gap. it has independently developed the first centralized electronic architecture in china based on the needs of new energy vehicles, enabling users to create a multi-scenario experience for thousands of people.

technological leap 3.0 wins the second half of competition

facing the changes in the automobile industry and the "intelligent" competition in the second half, dongfeng motor has given a "technology-led" answer to break the situation.

dongfeng motor released the "new cars, new life" technology leap 3.0 at the 9th science and technology innovation week, creating the first "embodied intelligence" new car form, pointing out that future cars will have a "strong body" and "strong heart" just like people. "smart brain" and "agile nervous system" comprehensively reshape the new life of people, cars and society.

dongfeng motor is building eight major technological engines to create embodied intelligence. through the integrated body, we can create a stronger "skeleton" for the car; through the intelligent wire-controlled chassis, we can create a stable and agile "running mechanism" for the car; through the new generation mach power system, we can create a strong "heart" for the car; smart energy the management system is like the blood in the heart; high-end intelligent driving is a new experience tailored for users, which not only allows users to "free their hands", but also "liberates their eyes" and "liberates their brains"; enjoy the smart cockpit, providing users with create a smart mobile home; high computing power chips create tacit partners for users; electronic and electrical architecture is the nervous system of new smart cars.

dongfeng motor, 55 years old, insists on innovation-driven development and makes technology the foundation of the brand and the inexhaustible driving force for leapfrog development. at the 9th science and technology innovation week, dongfeng motor also released a new generation of tianyuan architecture and new energy platform for commercial vehicles. tianyuan architecture is china's first service-oriented centralized electronic and electrical architecture. the new generation of tianyuan architecture is equipped with huawei's qiankun vehicle control module, which builds a solid foundation for ai cockpit, end-to-end smart driving, vehicle-road-cloud integration, etc. having the ability of self-evolution will bring users a better life for people and vehicles. the commercial vehicle new energy platform - t1 platform, provides customers with modular, integrated and customized new generation new energy commercial vehicle products.

at the same time, dongfeng motor is also working with upstream and downstream partners to focus on breakthroughs in intelligent driving, intelligent cockpit and ai technology through the intelligent vehicle control joint innovation center, the vehicle-road-cloud integrated industrial technology innovation consortium, and the future transportation laboratory to build " "co-build, share and win-win" innovation ecosystem, and jointly contribute wisdom and strength to "a technological power" and "automotive power". in the future, dongfeng motor will continue to play the role of main support and integration in the industrial chain, lead the ecological development of the industry as a central automobile enterprise, and strive to achieve a goal from "not stuck" to "not afraid of stuck", and then to "not afraid of stuck" transformation.

view of steam momentum: changes and changes over the past 55 years

after 55 years of ups and downs, dongfeng motor has persevered and remained unchanged, and the "horse lantern spirit" of self-reliance and hard work has been passed down to this day. it adheres to the corporate mission of "let cars drive dreams" and adheres to the values ​​​​of "quality, wisdom, and joy", making dongfeng motor facing the changes in the automotive industry, we remain unwavering.

standing at a new starting point and a new journey, dongfeng motor relies on the spirit of forging ahead when it was founded, continues to charge at the forefront of industrial change, polishes the brand foundation of technological innovation, moves toward newness, makes a qualitative leap, and strives to become " "an outstanding technology enterprise that provides customers with high-quality automotive products and services" and contributes to china's automotive power.