how is going overseas and building cars different from huawei and xiaomi? xingji meizu executives discuss ai ecological layout
2024-09-29
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in 2024, ai will be one of the strategies of almost every consumer electronics manufacturer.
after announcing “all in ai” at the beginning of the year, xingji meizu recently released a new ai ecosystem. in this regard, su jing, ceo of xingji meizu, and liao qinghong, coo of xingji meizu, were interviewed by reporters from beijing news shell finance on issues such as the product layout of the ai ecosystem and "car-making" planning.
based on flyme aios technology, lay out the "mobile phone + xr + smart car" industry
"the underlying technology of flyme aios is the core of all hardware." su jing, ceo of xingji meizu, pointed out that on this basis, xingji meizu has made in-depth deployment in ai mobile phones, smart glasses, smart cars and other fields.
according to xingji meizu, flyme aios can deeply integrate ai into all levels of the operating system and provide more than 100 ai capabilities. at the same time, the system uses ai as the core of the operating system design and architecture, and realizes multi-terminal full-scenario interconnection.
based on this system, meizu’s first ai phone positioned in the 2,000 yuan range, lucky 08, was released. according to reports, the phone has more than 100 ai functions such as ai search, ai circle search, and ai call assistant fully automatic response mode. the ar glasses starv air2 can realize the interaction between the real and virtual worlds, and have functions such as real-time conversation translation, voice recall recording, and ar navigation.
su jingtu, ceo of xingji meizu/photo courtesy of the company
why should we be the first to deploy ai mobile phones? su jing said that the current competition in the mobile phone market is fierce, but in the period of technological change, many new opportunities and changes have also emerged. "now in the field of mobile phones, hardware changes are not particularly significant. the more core turning point or change is the advent of the entire aios and ai era, which has brought about the emergence of more new things. who can realize multi-terminal seamless connection and the entire ai first? whoever applies their abilities will be at the forefront of the industry.”
su jing revealed that in addition to developing ai phones, meizu has plans to develop folding screen phones. “we can’t reveal more details yet, but the plan and evolution of the entire folding phone is in progress.”
regarding the smart glasses track, su jing believes that smart glasses can not only entertain and work, but also represent a new interaction method in the ai era. “on the one hand, it needs interconnection, and on the other hand, it needs to be integrated in the entire ai and model. continuously iterate on capabilities.”
regarding "making cars", su jing said that xingji meizu is based on the geely group's car manufacturing and meets the needs of different consumers through differentiated definitions. "what we choose is not a factory that requires a lot of heavy investment. production capacity and other aspects of the traditional car manufacturing model, but through in-depth cooperation with sister companies, xingji meizu’s advantages in interaction and product definition are used to build the car business.”
liao qinghong, chief operating officer of xingji meizu, pointed out that this cooperation model can avoid unnecessary duplication of resources and eliminate the heavy asset investment characteristic of the early stage of the automotive industry, allowing xingji meizu’s funds and resources to be allocated more efficiently.
more open than huawei and xiaomi, flyme auto will empower more car brands
at this ai ecological conference, xingji meizu announced that the e-sports customized z10 starbuff, jointly created with lynk & co based on the z10, is officially launched. according to reports, starbuff has superimposed the flyme auto high-energy e-sports entertainment cockpit on the lynk & co z10 standard version, which can handle 3a stand-alone games and pc games.
according to xingji meizu, flyme auto, as a smart cockpit operating system, can realize the interactive connection between mobile phones and cars and multiple functional experiences.
looking at the car operating system market, huawei and xiaomi have already made in-depth deployments. what advantages does xingji meizu flyme auto have?
su jing pointed out that compared to huawei and xiaomi, xingji meizu flyme auto is more open. “on the one hand, we have established in-depth cooperation with all brands in the geely family. on the other hand, we are also actively exploring cooperation with other brands. cooperation with many companies and brands." according to reports, geely, lynk & co, and hongqi motors have implemented or are planning to install the flyme auto system to achieve "vehicle-machine interconnection."
liao qinghong also said that there are very few companies that can truly realize vertical integration of upstream and downstream. xingji meizu hopes to form strategic cooperation with many automobile companies to build smart cockpits through externalizing its capabilities.
photo of liao qinghong, chief operating officer of xingji meizu/photo courtesy of the company
in addition, "precisely serving users" has also become a keyword repeatedly mentioned by xingji meizu executives.
"our goal is not to pursue broad group satisfaction, but to focus on precise services. whether it is cars or 3c products, we hope to have our own innovations and characteristics to meet the needs of some groups of people and gain love." liao qinghong pointed out, the e-sports car z10 starbuff, launched to meet the needs of the e-sports crowd, is the embodiment of this concept.
regarding the role of "car-machine interconnection" in automobile competition, liao qinghong believes that the ease of use of the car-machine operating system, such as car search functions, mobile phone authorization to drive and other functions, has not only changed the user experience and usage habits, but also compared with petrol cars also reflect the advantages of trams.
regarding the strategic synergy mentioned by geely group in the "taizhou declaration" in early september, su jing said, "xingji meizu's ai strategy is integrated with geely. all our investments, technical paths, technology sharing and underlying construction, etc., it is integrated with the entire geely ai.”
su jing said that as the cooperation between xingji meizu and geely group becomes deeper and deeper, they will continue to improve the core product experience, focus on innovation, and enhance the market competitiveness of products in the future.
go overseas to the middle east and latin america to promote the globalization of products and talents
"our three focuses this year and in the future are: first strategy, second talent, and third product. these are also the three things we spend the most time on so far." su jing said in the interview that in addition to the all in ai strategy, the goal of globalization has also become one of xingji meizu’s strategies.
su jing said that since august this year, the international shipment speed of xingji meizu’s mobile phone products and eyewear products has been growing rapidly. "in terms of product lines, mobile phones, glasses, and cars are all part of a global strategy. we also have relevant distributors in saudi arabia, and our new cars were purchased directly at the launch event.
"now overseas, everyone is more and more fond of integrated ecology. as a large channel, this ecology has more product skus, which is also beneficial to the brand. our three products are promoted together in the middle east, latin america, and central asia. the expansion speed in some regions is very fast, and product shipments are also increasing rapidly," su jing said.
at the same time, xingji meizu also adheres to the globalization strategy in terms of talents. "especially if we want to go to the european and american markets, we must maintain certain cooperation with local partners, channels, and talents."
liao qinghong pointed out that the globalization strategy can bring a broader market space to xingji meizu, help dilute costs, enhance xingji meizu’s global market competitiveness, and help gain a larger market share.
beijing news shell finance reporter wei boya
editor xu qian
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