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in the turbulent automotive world, cadillac's recent performance has attracted widespread attention. since two years ago, this once prosperous luxury car brand seems to have encountered some difficulties in the chinese market. from 2022 to 2023, cadillac's sales data are like a mirror reflecting reality, allowing people to see its plight in the chinese market.

sales have been declining for two consecutive years. it’s like going back six years in time. the changes in the market and changes in consumer preferences are disappointing. however, cadillac did not dwell on its past glory. instead, it actively responded to challenges, conducted in-depth research on market changes and consumer needs, and at the same time sought new strategies, hoping to find new breakthroughs in the highly competitive luxury car market.

on september 28, cadillac held the dream valley autumn art awards in binjiang, shanghai, and launched the new xt5 model at the same time. this new car was officially unveiled at the event. a total of three segmented models were launched, with prices ranging from 265,900 to 335,900 yuan, and came with six major car purchase discounts. through the launch of the new xt5, cadillac has demonstrated its keen market insight and determination to reshape the brand from product line adjustments, price strategies to marketing methods, in order to regain its glory in future market competition.

limited time price: 265,900-335,900

the dream valley autumn art awards and the new xt5 launch conference were grandly unveiled in binjiang, shanghai. cadillac's new xt5, a medium-sized luxury suv, officially debuted. a total of three segmented models are launched this time, with limited-time special prices ranging from 265,900 to 335,900 yuan, bringing quite a surprise to car fans.

the new xt5 is built with a new family-style design language and has a cool and eye-catching appearance. the interior of the car is full of technology, equipped with a 33-inch curved integrated screen, which further upgrades the driving experience. in terms of power, it is equipped with a 2.0t engine and a 9-speed manual transmission, plus a four-wheel drive system, making driving more exciting.

in terms of body color, the new xt5 offers four fashionable choices: manhattan gray, alaska white, obsidian black, and ice blue; the interior includes three unique styles: midnight rider, galaxy dune, and phantom of the opera to meet individual needs. the body size has also been comprehensively upgraded, with the length, width and height being 4888/1957/1694 (1698) mm respectively, and the wheelbase reaching 2863mm, providing passengers with a more spacious seating space.

in terms of chassis, all new xt5 series come standard with hummingbird chassis, which not only widens the wheelbase by 42mm and raises the chassis by 22mm, but also optimizes the suspension geometry, greatly improving handling and driving stability. the hummingbird chassis max is equipped with a high-performance twin-clutch vector four-wheel drive system, rtd electronic real-time damping adjustable suspension and brembo six-piston custom calipers; while the hummingbird chassis air uses newly adjusted rigid springs and fsd self-sensing damping variable suspension and dual shock absorbing mechanisms make driving more comfortable.

in terms of safety, the new xt5 has also made great efforts. the solid cage body is composed of ten horizontal and six longitudinal steel beams, and the application ratio of ultra-high-strength steel, hot-formed steel and high-strength steel exceeds 86.9%.

in terms of active safety, it has been upgraded with 18 active safety sensors as standard, providing 22 active safety configurations including 360° high-definition panoramic images, holca intelligent lane centering assist, aeb automatic emergency braking and patented 3dhaptic safety reminder vibrating seats. bearing protects the safety of drivers and passengers.

in terms of interior configuration, the new xt5 also lives up to expectations. equipped with a 33-inch surround-screen super retina screen, the screen-to-body ratio is as high as 86.8%, and the 9k ultra-high resolution brings ultimate visual enjoyment. akg audio and the 126-color ambient lights standard on all series create the ultimate driving atmosphere. the front seats provide three-level heating, ventilation and massage functions, and the rear seats are also equipped with heating and one-button electric reclining functions, allowing passengers to enjoy a comfortable ride while also expanding the trunk volume to 653l at any time, which meets the needs of the passengers. various travel needs.

reshape the image of luxury in consumers’ minds

in july this year, jikrypton and xiaomi made a splash in the car sales market, with sales of 15,655 and 13,120 units respectively, far exceeding cadillac's 8,203 units. this data not only highlights the strong sales momentum of jikrypton and xiaomi, but also reflects the fierce competition in the pure electric vehicle market.

therefore, facing this challenge, cadillac decided to seek a breakthrough in product strategy. according to data released by cadillac, since its launch in 2016, the xt5 has won the favor of more than 420,000 chinese consumers. in response to the price chaos in the luxury car market, cadillac has launched a "limited-time, one-price" strategy this time, aiming to reduce the difficulty of consumers' purchasing decisions.

the new xt5, originally priced from rmb 399,900 to rmb 459,900, now only costs rmb 265,900 to rmb 335,900. this discount will undoubtedly increase its market competitiveness.

at the same time, cadillac also relies on general motors' ultium platform to demonstrate an "orthodox" product concept. as a core advantage of general motors in the field of electrification, the autoneng platform provides cadillac with efficient and safe battery solutions, ensuring excellent performance, range and charging efficiency of the vehicle.

it is worth mentioning that cadillac has also received technical support from the "pan asia automotive technology center". as china's first joint venture automobile design and development center, pan asia has been assisting the technological progress of china's automobile industry since its establishment in 1997. through close cooperation with saic-gm, pan asia not only provides strong digital product development support for the chinese market, but also promotes the localization of saic-gm's product development process.

it is expected that by october this year, the research and development of digital functions of cadillac series models will be fully localized, which will undoubtedly further enhance the market competitiveness of its products.

looking to the future, cadillac is expected to consolidate its luxury brand status in the fierce market competition by integrating advanced technological resources and localized development strategies, and better meet consumers' pursuit of intelligent and personalized car experience. industry experts pointed out: "in its future development, cadillac needs to have a more accurate insight into market trends, and at the same time strengthen its brand value and product quality, in order to regain its advantage in the competition and reshape its luxury brand image."