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kuai technology reported on september 28 that this morning, huawei car bu chairman yu chengdong and the well-known host ma dong held a face-to-face interview. during the live broadcast, yu chengdong said: "xiangjie guanwen landmark can be sold for 50,000-70,000 more. brand building is a difficult task.。”

yu chengdong's original words are: "when we were making cars, hongmeng zhixing made several brands: wenjie, xiangjie, zhijie, and zunjie. it took us and wenjie more than three years to build it and become a high-end brand. it’s a lot of work.”

“but when we started to build the second xiangjie now, we conducted user research.if xiangjie puts up the wenjie brand, a car can sell for at least 50,000-70,000 more, because although xiangjie’s products are very good, it is a new brand. wenjie also accumulated a good reputation among users starting from wenjie m5, m7 and then m9, and finally m9 broke out. "

in fact, at the launch of the wenjie m9 five-seat class on the 10th of this month, yu cheng made it clear that smart travel is a very important part of the five major scenarios. for this reason, huawei launched the hongmeng zhixing ecological alliance, and the first cooperation brand was the wenjie brand.

"for this cooperation, we have worked hard for more than three years to build a high-end brand in the industry."yu chengdong said that he also put in hard work.

among them, we experienced the setbacks of sf5, encountered some problems with m5's sales strategy, and experienced m7's rise from difficulties. "we've had our ups and downs, and building any new brand is difficult."

he also admitted that he originally wanted to use one domain to cover the products of all four car manufacturers.but policies and regulations do not support it，it is required that each brand must be owned by the car manufacturer and cannot use the same name.

therefore, the four major car brands of wenjie, zhijie, xiangjie and zunjie were gradually formed, but this also meant taking the most difficult road.

yu chengdong said at the time that the construction of every brand is very difficult, especially high-end brands. "but we will not give up and will work hard to achieve more than just success in the world.the world of wisdom, world of enjoyment and world of respect must all succeed。”