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as chery's absolute main force in the suv market, the tiggo family has achieved very good sales results in both domestic and foreign markets with its advantages such as multiple models and the option of third-row seats. not long ago, chery took advantage of the opportunity to launch its new model, the tiggo 8l, aiming to create a new benchmark for family travel with its full-dimensional advantages in space, performance, safety, etc. so, can it stand out in the market? this issue of "quality car selection" will conduct a detailed analysis.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 20, 2024. if there is any change, please refer to the official website

the 2024 chery tiggo 8l was officially launched on august 8. the new car has a total of 5 configuration models, with a price range of 129,900-174,900 yuan. among them, the 2.0t-8at deluxe edition and 2.0t-8at premium edition support optional three-row seats, with optional prices of 4,000 yuan and 6,000 yuan respectively.

in terms of space, the length and wheelbase of tiggo 8l are 4795mm and 2770mm respectively. thanks to the size advantage, it also lays a solid foundation for the interior space. at the same time, the whole car provides a total of 38 storage spaces, and the maximum volume of the trunk is 2065l, which undoubtedly allows a variety of items for family travel to be placed and stored very conveniently.

the entire tiggo 8l series is equipped with qualcomm snapdragon 8155 chipset, which has excellent response speed. at the same time, based on the ai ​​big model empowerment, human-computer interaction is smoother. in addition, the intelligent voice interaction system also supports full-time wake-up-free, dialect-free switching, streaming voice recognition and other functions.

for family cars, safety is of utmost importance. tiggo 8l adopts a rock-solid body design, with 85% of the vehicle made of high-strength steel, providing solid body protection. in terms of active/passive safety configurations, such as front side airbags, tire pressure display, and roadside assistance calls are all standard for the entire series, ensuring the safety of users' travel.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 20, 2024. if there is any change, please refer to the official website

looking at the current mid-size suv market, the market competition is far less intense than that of compact suvs. therefore, chery tiggo 8l does not have many competitors to face. among them, changan uni-k and geely haoyue l are both representative models of this level, and both are mainly family cars. we will list changan uni-k and geely haoyue l as competitors to see how strong chery tiggo 8l is.

in terms of price range, the starting price and the highest price of chery tiggo 8l are between geely haoyue l and changan uni-k. the lowest starting price is geely haoyue l, and the highest price of the top-end model is changan uni-k, which has exceeded 180,000 yuan. in terms of the number of models, chery tiggo 8l offers 5 models, which is also in the middle of the other two models, but its two high-end models support optional third-row seats, which provides more choices.

in terms of design, the three models all have a good sense of volume and a strong presence, thanks to their mid-size suv positioning. among them, the polygonal front grille of chery tiggo 8l is decorated with chrome dot matrix, which looks more refined and majestic than the front grille of changan uni-k and geely haoyue l.

specifically in terms of configuration, we selected models with prices as close as possible. it should be noted that due to pricing reasons, geely haoyue l is the top-of-the-line model in the entire series. from the configuration comparison, it is not difficult to see that the configuration of chery tiggo 8l is quite outstanding, whether in terms of safety configuration or in terms of the intelligent car system that consumers pay attention to nowadays, the configuration level is obviously far behind the other two models. from the perspective of power parameters, although all three models are equipped with 2.0t turbocharged engines, the overall performance of chery tiggo 8l is better than the other two models, especially in terms of maximum engine power, with a clear leading advantage.

3. product quality & service trend analysis

as a new model, will chery tiggo 8l have hidden dangers of quality problems? in this regard, we will start with the failure problems of chery tiggo 9 in the past year, and through the comparison of failure problems, preliminarily predict the development trend of new car quality problems in the future. since tiggo 8l and tiggo 9 are both built on the mars architecture and are equipped with chery's self-developed 2.0t+8at power combination, the two are deeply related and can be used as a reference.

according to data from chezhi.com, the complaints about chery tiggo 9 in the past year are mainly about "paint blistering and cracking". considering that tiggo 8l is a fully self-developed flagship suv, it is bound to have some progress in manufacturing technology, so it can be assumed that the probability of the above problems is low. however, the specific situation will have to wait until it is used for a period of time before a conclusion can be drawn.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "system upgrade issues" are the service issues that car owners complain about the chery brand more often. further analysis shows that this type of service problem mainly comes from the tiggo 8 plus model.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of chery brand complaints in the past year was 88.8%, which shows that the manufacturer's attention to car owners' demands needs to be improved.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, chery tiggo 8l provides a lifetime warranty for the first owner. in addition, chery also provides a number of service policies for the first owner, including 2 years of free entertainment traffic + lifetime free basic traffic, etc. (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable that daily maintenance of the vehicle will be involved. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from chezhi.com, chery automobile currently has 1,303 dealer stores in china, covering 31 provinces, autonomous regions and municipalities, among which guangdong, shandong and sichuan provinces have relatively more dealers.

summarize:

the arrival of tiggo 8l further improves the product matrix of tiggo 8 family, and will fight side by side with tiggo 8, tiggo 8 pro champion edition, and tiggo 8 plus champion edition in the future. as the latest self-developed flagship suv, it better meets the diversified car needs of current family users in terms of performance, safety, design and space. at the same time, the starting price of 129,900 yuan also fully demonstrates its sincerity. coupled with the endorsement of chery's brand influence, it is expected to achieve good sales performance in the market in the future.