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ineos grenadiers china's first listing to deepen chinese market with a long-term spirit

2024-09-26

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on the 25th, ineos automotive announced that the ineos grenadier 5-seater off-road vehicle has officially landed in the chinese market. three models were launched this time, with the price range of the new car ranging from 808,000 yuan to 908,000 yuan.
"the grenadier is a world-class 4x4 off-road vehicle designed for daily life, long-distance driving and outdoor adventures. whether it is muddy roads, urban roads or high-speed driving, the grenadier can provide users with an excellent driving experience." lynn calder, global ceo of ineos automotive, said, "as early as its inception, ineos automotive established china as one of its core global strategic markets and operated the chinese market with a long-term spirit. in order to enter the chinese market, ineos automotive has made careful preparations and resource investment for more than two years."
the ineos grenadier is a modern 4x4 model with practicality at its core and powerful performance. it follows the design principle of "form serves function" and abandons any complicated and useless decorations.
in terms of appearance design, the ineos grenadier has simple and powerful body lines, and a unique 30/70 split rear door design, which makes it more convenient to take things when in use.
its interior design tends to use analog control rather than digital control. this design not only retains the charm of traditional off-road vehicles, but also allows the driver to feel the status of the vehicle more intuitively.
the central control system is inspired by the controller layout in an aircraft cockpit, and centrally integrates all off-road control devices and function buttons, allowing the driver to quickly respond to various complex road conditions according to the situation.
the fully enclosed ladder frame chassis of the ineos grenadier is carefully crafted with 3.5 mm thick steel plates and provides full anti-corrosion protection.
it is reported that ineos group is involved in 36 business sectors, with approximately 26,000 employees worldwide and a production network covering 194 locations in 29 countries around the world. from coatings to plastics, from textiles to technology, from medicines to mobile phones, ineos group's products enhance almost every aspect of modern life. (yating)
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