news

the story of the "northeast rain sisters" has turned over again. on september 25, a consumer said that the ingredient list of the sauerkraut purchased in the live broadcast room of the northeast rain sisters was inconsistent with the description on the product homepage. counting the previous questioning storm of "there is no sweet potato in the sweet potato powder", this is the second time in the past month that the "northeast rain sisters" have been exposed to have problems with the products they bring. in fact, xiao yangge and simba have also been exposed to product problems one after another. experts pointed out that while the "northeast rain sisters" rely on their short videos to go viral and use their popularity and traffic to bring goods, they should also pay attention to the construction of product selection and supply chain links, and not overdraw consumers' trust in themselves and the live broadcast industry.

a beijing business daily reporter saw this "meikeyouxuan northeast pickled cabbage" on the douyin meikeyouxuan vegetable products flagship store. the outer packaging of the product is marked with the words "yu jie's selection" and a portrait of yu jie. according to the product page, the ingredients of the product are chinese cabbage, drinking water and edible salt, and the food additives are potassium sorbate, sodium hyposulfite and sodium d-isoascorbate. according to consumer comments, the ingredient list printed on the product packaging also contains sodium dehydroacetate additives.

it is understood that sodium dehydroacetate has a strong inhibitory effect on yeast and mold. according to the current national standard, sodium dehydroacetate can be used in 12 types of food, such as pickled vegetables and cooked meat products. however, the "national food safety standard for the use of food additives" (gb 2760-2024) implemented in february next year has adjusted the maximum amount of this additive used in pickled vegetables from 1 gram/kg to 0.3 grams/kg.

although the customer service of douyin meikeyouxuan vegetable products flagship store responded that the product strictly implements the pickled vegetable industry standards, uses safe additives within a reasonable range, and the amount of additives is lower than the industry standard requirements. however, the actual ingredient list does not match the product promotion page, which still makes sister yu, who is at the cusp of the storm, controversial. this is the third product problem exposed by sister yu in northeast china within 1 month. before the sauerkraut storm, the anti-counterfeiting person "big baby" posted a video on douyin saying that the sweet potato vermicelli sold in the live broadcast room of sister yu in northeast china was found to contain no sweet potato genes after testing, only cassava genes. "big baby" also said that he was beaten when he went to the door to defend his rights. the person in charge of the vermicelli manufacturing company involved later responded that cassava was indeed mixed in the sweet potato vermicelli because it has viscosity.

"the product contains cassava, but it is not marked on the ingredient list. this behavior may be suspected of falsifying the ingredient list." liu yuan, a lawyer at beijing zhongyin law firm, told the beijing business daily reporter that according to article 67 of the food safety law of the people's republic of china, pre-packaged food packaging should have a label, which should indicate the ingredients or ingredient list, as well as the common name of the food additives used in the national standard. liu yuan pointed out that if the ingredient list is not fully marked, the regulatory authorities will impose corresponding penalties in accordance with the law. in serious cases, the company may be ordered to suspend production and business, or even revoke its license.

in response to the above issues, a relevant person in charge of the benxi municipal market supervision administration in liaoning province told the beijing business daily reporter that the market supervision administration has intervened in the investigation and is currently in the verification stage, so it is not convenient to disclose more information at the moment.

in fact, for top influencers, it is not new for their live streaming to fail. it was previously revealed that the high-end hong kong mooncakes "meicheng mooncakes" sold by xiao yang in his live streaming room had no offline sales points in hong kong, and the place of origin was not hong kong. simba was also exposed to sell "sugar water bird's nest". "the frequent failures of live streaming to deliver goods consume the commercial value of the influencers themselves, and also overdraw consumers' trust in the industry." liu yuan pointed out that live streaming platforms, live streaming and brands should establish a strict quality management system when selling online, and "northeast rain sisters" should strengthen the construction of product selection and supply chain to prevent and regulate problems with the products they deliver.

beijing business daily reporter qiao xinyi