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recently, the foreign affairs office and the municipal bureau of commerce of liuzhou city, guangxi province, together with universities such as guangxi university of science and technology and liuzhou vocational and technical college, as well as liuzhou snail noodle production enterprises, jointly participated in the formulation of the "english translation specification for the outer packaging of pre-packaged liuzhou snail noodles", which was approved and officially implemented by the market supervision bureau. the standard unified the english name of liuzhou snail noodles as "liuzhou luosifen". in recent years, with the support of relevant policies and the joint efforts of leading snail noodle companies such as wei nian, snail noodles have become more and more popular overseas, and the market has continued to expand. from january to may this year, liuzhou customs completed 305 batches of snail noodles export supervision, with a value of nearly 50 million yuan, a year-on-year increase of 47%. the unification of the translation standard of liuzhou snail noodles will not only help snail noodle companies such as wei nian to further expand their overseas markets, but also help related food brands and food culture to better internationalize.

since 2019, wei nian has started to prepare for its overseas expansion. according to official data from tmall overseas, from may 2019 to may 2020, wei nian's snail noodle brand sold nearly 500,000 copies through tmall overseas, and was sold to more than 100 countries and regions around the world. in the second half of 2021, wei nian released a recruitment notice for the overseas division, determined to form an overseas team with rich overseas operation experience, and put forward the vision of "letting the distant chinese stories and characteristic brands cross mountains and seas and be seen by more people."

in addition to its excellent talent pool, weinian's overseas expansion relies on its deep roots in the real industry. in the upstream of the industrial chain, weinian has established a stable supply and marketing relationship with local farmers and cooperatives, including bamboo shoot planting, rice snail farming and other raw material bases, which provide guarantees for the stable quality and sufficient supply of raw materials. in addition, weinian has built several snail noodle factories in liuzhou, as well as smart factories and intelligent production lines, and set up standardized laboratories in the factories, which can conduct routine and risk project inspections on the entire process from raw material acceptance, packaging materials entering the factory, semi-finished product production to finished product delivery, etc., to fully guarantee the quality of snail noodle products.

due to the rich taste and excellent quality of wei nian's snail noodles, they are deeply loved by overseas consumers and have won many honorary awards internationally. in the past two years alone, many products of wei nian's chou bao brand have won the international delicious medal, the monte award, and the isee global delicious award. among them, chou bao's explosive thick soup liuzhou snail noodles broke the industry record and became the first snail noodle brand product to win the delicious award 2-star medal.

up to now, weinian has expanded its global sales network channels to dozens of countries and regions, but the road to going overseas has never stopped. at this year's 110th national sugar and wine products trade fair, the head of the choubao brand market also stated that choubao will continue to expand its overseas business this year, and overseas products will continue to enter the overseas supermarket market.

from local delicacies that have become popular in china to the "chinese business card" that is now exported in large quantities overseas, it is precisely because of companies like weinian that are steady and proactive in exploring more possibilities that more and more foreign friends are exposed to and fall in love with chinese local cuisine. we also hope that in the future there will be more "weinians" who will write and spread more brilliant chapters of local food culture.