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it home reported on september 24 that hongmeng zhixing's first coupe suv, zhijie r7, was officially launched today, with a starting price of 259,800 yuan. after announcing the price of the car, huawei's executive director, chairman of the terminal bg, and chairman of the intelligent car solution bu talked about the loss of car manufacturing.

yu chengdong said at the press conference,at least this year, zhijie r7 is losing money, selling one car and losing about 30,000 yuan., i hope i won’t lose money after the volume increases.

it home noted that this is not the first time that yu chengdong has said that the cost of hongmeng intelligent driving models is high. in april this year, he wrote: "we have invested a lot in research and development of intelligent driving technology. huawei's high-end intelligent driving models priced below 300,000 yuan are actually sold at a loss."

at the 2024 china automobile blue book forum in june this year, yu chengdong revealed that hongmeng zhixing's models below 300,000 yuan are basically losing money, but fortunately, high-end products account for more than 80%. hongmeng zhixing's sales from january 1 to june 9 this year were 159,100 vehicles, and the average sales price was close to 400,000 yuan (more than 390,000 yuan). people are more willing to choose high-end versions, so huawei and its partner car companies can still make a profit.

when talking about low-cost cars, yu chengdong said that he is not considering launching cars below 200,000 yuan for the time being because he does not have the ability to achieve a cost below 200,000 yuan for the time being.

at the hongmeng intelligent driving new product launch conference in august this year, the new m7 pro was officially launched. yu chengdong said that the new m7 pro with the lowest configuration priced at 249,800 yuan would result in a loss of more than 20,000 yuan, close to 30,000 yuan, for each unit sold.