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according to fast technology on september 24, nio's sub-brand ledao l60 was launched last week. if you choose battery leasing, the starting price is only 149,900 yuan, which is very competitive.

although nio has not yet announced the specific order volume, nio's li bin and ai tiecheng said that the new car has been very popular.

recently, car blogger @sun shaojun shared the first-hand sales report of the ledao l60 new car within 72 hours after its launch.

sun shaojun pointed out that the average number of new orders for ledao l60 in each store is 160~180 units; the conversion rate of pre-sale orders is 30~35%; and the number of customers entering the store has increased by 700~800%.

at present, including roadshows, outreach and other scenarios, the total number of ledao's channels is around 150 to 200. there is a peak in store visits on weekends, and test drives generally require queuing.

the user portrait of car buyers shows that they are generally pure family users around 30 years old, the replacement rate is 50%~60%, and customers who adopt the baas battery leasing plan account for 70%.

in terms of configuration selection, 90% of users choose rear-wheel drive and standard range (60kwh), and polar silver is the main selling color.

in addition, when users enter the store to look at cars, 60% of them compare the competing product with tesla model y; customers who compare the ideal l6 are mainly concentrated in the north, and they choose ledao l60 because they value space and battery replacement.