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on september 23, byd hiace 05 dm-i and second-generation song pro dm-iformalboth are positioned as compact suvs and are priced between rmb 112,800 and rmb 142,800., the intention to target the niche market is obvious.

the above two new cars are equipped with byd's fifth-generation plug-in hybrid technology, with a combined range of up to 1,400km with full fuel and full charge. the interior and exterior styles are different, and song pro dm-i has a simpler appearance.

compact suvs are popular among consumers due to their more spacious and better passability than traditional sedans. according to data released by the china passenger car association, the market share of compact suvs reached 20.6% in august this year, ranking first among different levels of models.

byd's previous models in this field have achieved good sales performance. according to a third-party platform, the top three compact suvs in august this year were all byd models, with song plus new energy ranking first with sales of nearly 40,000, followed by yuan plus and song pro new energy.

it is worth noting that byd is not the only brand targeting the compact suv market. especially in september and october every year, many oems launch new products for this traditional peak season for automobile consumption in order to boost the performance at the end of the year.

in mid-september, saic-gm-wuling's baojun brand launched a new compact suvsea of ​​cloudsthe jetour shanhai l6, which is also positioned in this market segment, was launched not long ago, with the same sales volume as byd's two new models, and the number of pre-orders exceeded 6,000 within 3 hours of its launch.kmcomprehensive battery life performance of the level.

one of byd's key points in introducing new products this time islow power fuel consumptionin the same way, byd demonstrated its advantages by driving the same distance as motorcycles and comparing the values. after launching the car economy sign of "lower fuel consumption than electricity" at the beginning of the year, byd's latest publicity method is no longer just focusing on fuel competitors, but using more innovative ways to increase its voice.

byd's annual sales target for this year is roughly 3.62 million vehicles. in the first eight months of this year, the brand sold a total of 2.3284 million new vehicles, completing 64% of its annual sales target.

this means that byd needs to sell 1.29 million new cars in the remaining four months of this year, averaging about 323,000 per month. the latest data shows that byd's sales of new energy vehicles last month were 373,000, a month-on-month increase of 9%. judging from the current monthly sales level and growth rate, the company may be able to achieve its annual sales target ahead of schedule.

earlier, there was market news that byd raised its annual sales target to 4 million vehicles. li yunfei, general manager of byd group's brand and public relations department, responded to this by saying, "the current order and sales situation is indeed good, but i haven't heard of an increase."