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jimu news reporter li qing

on september 20, new zealand dairy giant fonterra unveiled its first application center in central china in wuchang district. as another dairy innovation landmark created by fonterra, the wuhan application center will rely on its comprehensive service capabilities in all fields to share profound local market insights with industry customers, and through advanced dairy innovation technologies, create an "innovation model" for the high-quality development of the local dairy industry.

fonterra is a world-leading dairy processing and export company that has been in china for nearly half a century. wuhan, as an important national transportation hub and with rapid urban development, is an ideal location for fonterra's new application center.

fonterra greater china ceo zhou dehan said, "after nearly half a century of deep cultivation in china, we have been constantly resonating with this vibrant market, quickly responding to and meeting the rapidly iterating needs of customers and consumers. with the opening of the wuhan application center, fonterra's localized innovation map in the chinese market has been further expanded." he said that this is not only an ecological platform for co-creation and win-win with local customers, but also a benchmark window for the concept of "long-term win-win". the company will continue to deepen its roots in china, continue to increase investment in localized innovation, and build the chinese market into a new engine to drive fonterra's global growth.

it is reported that fonterra wuhan application center will cover all channels of baking, catering and beverages, and assist in the full-field exploration of products, applications and services.

previously, fonterra has established application centers in five major cities, including beijing, shanghai, guangzhou, chengdu and shenzhen. the wuhan center is fonterra's first application center established in central china.

a relevant person in charge of the wuchang district bureau of commerce said that as a leading company in the global dairy industry, fonterra's layout in the chinese market not only reflects the cutting-edge trends in the industry's development, but also demonstrates wuchang's determination and ability to attract foreign investment and support the development of foreign-funded enterprises.

according to statistics, more than 600 foreign companies have gathered in wuchang, and more than 60 branches of fortune 500 companies have taken root and developed in wuchang. wuchang district will further expand the "circle of friends" of foreign capital and enhance the internationalization level of the region.

in the first half of this year, the total trade volume between hubei and new zealand reached 114 million us dollars, a year-on-year increase of 50%. new zealand's dairy products, fruits and meat are deeply loved by the people of hubei, and the economic and trade exchanges between the two sides are showing a new momentum of vigorous development.

(source: jimu news)

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