wumart and unilever jointly launch the "new mobility plan" and embark on a new journey
2024-09-23
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in september, a season full of harvest and hope, wumart and unilever celebrated together with a unique "omo x big and little kids new movement plan" new product ip event, adding a touch of bright color to the cooperation between the two parties. this is not only a grand event for the launch of new products, but also another milestone for the two industry giants to walk side by side and create brilliance together.
looking back, wumart's 30-year development is like a magnificent epic of innovation and development. zhang wenzhong, founder of wumart group, mentioned at the 30th anniversary press conference: "wumart's 30 years began with innovation, people's livelihood-oriented, digital intelligence-led, returning to the essence, and going through wind and rain." this concept not only leads wumart to move forward, but also deeply affects every partner it cooperates with. as one of the best, unilever has become an indispensable partner of wumart with its excellent product quality and service, and together they have brought countless high-quality choices and experiences to consumers.
in this event, the two parties joined hands again and launched a series of in-depth cooperation initiatives, which is not only the result of accurate market insight, but also the embodiment of a deep understanding of consumer needs. unilever has won the love and trust of consumers with its consistent excellent quality and affordable prices, while wumart has provided strong support for the promotion of unilever products with its strong channel advantages and technological empowerment.
looking ahead, the cooperation between wumart and unilever will enter a new stage of development. xu lina, spokesperson for wumart group, said that this time, we combined the regional promotion needs of omo's new product "essential oil fragrance laundry detergent" to launch wumart group's new product marketing ip - big kids "new" plan, integrating omni-channel resources to help the brand continue to innovate. in 2025, wumart will also introduce and develop more trend-setting mid-to-high-end new brands and new products to meet consumers' pursuit of diversified and high-quality life. this strategic move will not only further enrich wumart's product structure, but also enhance consumers' shopping experience.
it is worth mentioning that during this celebration, omo greater china brand spokesperson liu shishi also attended the event and witnessed this important moment together with the wumart team and consumers. wumart’s relevant person in charge specially presented liu shishi with a carefully prepared gift to express her gratitude and respect for unilever and the cooperation and support between the two parties over a long period of time.
this celebration is not only a review and summary of the achievements of the past 30 years of cooperation, but also a prospect and expectation for future cooperation. we believe that with the joint efforts of both parties, the cooperation between wumart and unilever will continue to write a new glorious chapter and contribute more strength and wisdom to the development of the retail industry.
