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ugreen technology: a magnificent transformation from a pioneer in consumer electronics innovation to a rising star in the capital market

2024-09-23

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as a leading company in the 3c electronics field, ugreen technology has successfully entered the capital market with its outstanding product innovation and global market layout.

looking back, the growth of ugreen technology is full of challenges and opportunities. more than a decade ago, against the backdrop of the complex consumer electronics market, zhang qingsen, a young man born in the 1980s from putian, fujian, embarked on an entrepreneurial journey in shenzhen. with his rich foreign trade experience and keen market insight, he started with wire foreign trade and gradually cultivated the consumer electronics market segment. in 2012, shenzhen ugreen technology co., ltd. came into being in longhua district, and rose rapidly relying on shenzhen's strong supply chain and diversified labor resources.

with the rapid development of science and technology, ugreen technology keeps pace with the times, continues to invest in technological innovation, and continuously expands its product line. from 2021 to 2023, the company's investment in research and development has reached 556 million yuan, established a complete research and development system, and holds more than 1,500 domestic and foreign patents. these efforts have not only promoted the continuous iteration and upgrading of products, but also met the growing and diversified needs of consumers.

gallium nitride chargers, high-efficiency hard drive enclosures, multi-port expansion docks... currently, ugreen technology's products always occupy a prominent position on major e-commerce platforms such as jd.com and tmall, as well as offline shopping malls and digital exhibitions, attracting the attention of countless consumers.

in the fast-paced modern life, ugreen technology has keenly captured consumers' pursuit of charging speed, and has launched a number of lightweight, compact and fast-charging products using advanced gallium nitride technology. these products have passed the national ccc certification, providing users with a safe and convenient charging experience. at the same time, in response to users' growing demand for data storage, ugreen technology and intel have joined forces to jointly launch high-performance and easy-to-use nas private cloud products, allowing users to easily enjoy the convenience of private cloud storage.

today, ugreen technology has grown into a well-known enterprise integrating the r&d, design, production and sales of 3c consumer electronic products. its products cover five categories: transmission, audio and video, charging, mobile peripherals and storage, covering almost all aspects of users' digital life. the company always adheres to the concept of "creating value for users" and is committed to providing users with a better, more convenient and efficient electronic product experience.

the rise of e-commerce has given wings to the development of ugreen technology. the company actively promotes the global brand strategy and sells its products on multiple global e-commerce platforms such as tmall, jd.com, amazon, and aliexpress through the "ugreen" brand. at the same time, ugreen technology also focuses on the expansion and construction of offline channels, and has opened more than 180 image stores in china, covering more than 110 major cities. these offline stores not only provide consumers with the opportunity to experience the products in person, but also further enhance the brand awareness and influence of ugreen technology.

in the international market, ugreen technology also performed well. the company continued to expand its overseas offline channel team, deepen cooperation with existing customers, and actively explore new sales channels. through global channel layout and precise marketing strategies, ugreen technology's overseas sales revenue has increased year by year, injecting strong momentum into the company's sustainable development.

the successful listing is an important milestone in the development of ugreen technology, but it is by no means the end. in the future, ugreen technology will continue to improve user experience and brand influence based on innovation and channel expansion. the company will continue to increase investment in technology research and development and product innovation, and launch more high-quality products that meet market demand and consumer expectations. at the same time, ugreen technology will also actively fulfill its social responsibilities and environmental obligations, and promote the entire industry to develop in a greener and more sustainable direction.

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