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byd takes over the denza brand and further optimizes its brand matrix

2024-09-22

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recently, shenzhen byd denza new energy automobile co., ltd. has undergone equity and industrial and commercial changes. byd's shareholding ratio has increased from 90% to 100%, and mercedes-benz (china) investment co., ltd., which originally held 10% of the shares, has withdrawn.

byd (sz002594, stock price 256.10 yuan, market value 745.1 billion yuan) fully took over the denza, which will further strengthen its internal resource integration capabilities and optimize the brand strategy layout. as byd chairman and president wang chuanfu said, denza has become an important link in byd's brand matrix, integrating the resources and support of dynasty.com, ocean.com and fangchengbao, and providing a solid foundation for high-end brand aspirations.

looking back on the development history of byd, wang chuanfu once summarized its initial challenges as “hardships and twists and turns.” although it is the first luxury brand in china’s automotive history to focus on new energy and has the luxury gene of mercedes-benz, byd still faces many challenges in brand awareness and channel layout.

today, byd has demonstrated its strength with its high-end brand, and no longer needs to rely on mercedes-benz to enhance the brand image of denza. instead, byd can make full use of its own brand advantages and matrix effect to promote denza to achieve higher-quality development and further consolidate and expand its leading position in the new energy vehicle market.

major releases

contemporary amperex technology co., ltd. (sz300750): launches overseas commercial power battery brand catl tectrans

on september 16, the 2024 hannover international transport exhibition (iaa transportation 2024) officially opened. on the opening day, catl launched its overseas commercial power battery brand catl tectrans and launched five new products. among them, the supercharged version and long-life version of catl tectrans-t are mainly suitable for heavy-duty commercial vehicles, with a range of 500 kilometers; the catl tectrans-bus version is mainly suitable for public transportation, with a product energy density of 175wh/kg; the catl tectrans-l supercharged version and long-life version are suitable for light commercial vehicles.

comment: catl launched its overseas commercial power battery brand catl tectrans, with five new products covering heavy-duty and light-duty commercial vehicles and public transportation, showing that its global layout is deepening and meeting diversified market needs. this move not only consolidates catl's leading position in the global power battery market, but also provides strong support for its further expansion in the international market.

trina solar (sh688599): won the 2024 asia pacific water stewardship award

on september 19, trina solar announced that it had won the 2024 asia pacific water stewardship award from environmental finance for its outstanding performance in reducing water consumption, and was the only company in the asia pacific region to receive this honor. it is reported that the award was initiated by environmental finance, a world-renowned media focusing on sustainable investment and green finance, to recognize companies that actively promote sustainable development changes, adjust their resources, operations and entire business models to achieve or even exceed sustainable development and climate goals.

comment: this not only demonstrates trina solar's outstanding performance in sustainable water management, but also further consolidates its position in the field of sustainable development. in the past year, trina solar has taken a series of measures to reduce water consumption, such as introducing the world resources institute's water risk assessment tool "aqueduct water source risk area" to assess water risks in 23 production bases around the world.

operational measures

byd (sz002594): denza has transformed from a joint venture between byd and mercedes-benz to an independent brand car company

recently, shenzhen denza new energy automobile co., ltd. has undergone equity and industrial and commercial changes. byd's shareholding ratio has increased from 90% to 100%, and mercedes-benz (china) investment co., ltd., which originally held 10% of the shares, has withdrawn; the original director hans georg engel has withdrawn. so far, denza has changed from a joint venture between byd and mercedes-benz to an independent brand car company.

comment: as the result of the cooperation between byd and mercedes-benz, the denza has certain competitiveness in the high-end new energy vehicle market. after byd acquires full control, it is expected to further integrate resources, accelerate the market promotion and technological innovation of denza products, and enhance its market competitiveness in the field of new energy vehicles.

lenovo group (hk00992): reached strategic cooperation with wuhan baiji dolphin conservation foundation and adopted yangtze river dolphins

recently, lenovo group reached a strategic cooperation with the wuhan baiji conservation foundation and, under the guidance of the institute of hydrobiology, chinese academy of sciences, officially adopted the yangtze river dolphin "no. 1575" from the hubei yangtze river xinluo section baiji national nature reserve. it is reported that this is the first time that lenovo group has publicly adopted a national first-class protected wild animal. the yangtze river dolphin is called the "giant panda in the water" due to its rarity. it is a flagship species unique to the yangtze river basin and a barometer of the health of the yangtze river.

comment: lenovo group's move demonstrates its corporate social responsibility. it not only helps protect rare species, but also fits lenovo's green and sustainable development strategy, helps enhance its brand image, and promotes public awareness and participation in ecological protection.

results announcement

meituan-w (hk03690): disclosure of the platform rider structure and income

on september 19, meituan research institute disclosed the latest data, further explaining the structure and income of riders on the platform. the data shows that if a rider runs orders for more than 260 days a year and takes more than 6 hours a day on average, his income is competitive in the local area. taking june 2024 as an example, if a rider runs orders in first-tier cities, his monthly income can reach more than 7,354 yuan, and if he runs orders in third-tier cities and below, his monthly income can reach more than 5,556 yuan.

comment: meituan disclosed the income structure of its riders, which shows that the income of highly active riders is highly competitive, and also reflects the platform's emphasis on rider welfare. this move may enhance rider stability and improve service quality, which is of positive significance to meituan's building of a good ecosystem and consolidating its market position.

ideal auto-w (hk02015): ideal l6 achieved 100,000 vehicle deliveries, setting a new record for fastest delivery among new forces

on september 19, the official wechat account of ideal auto announced that in the 37th week of 2024 (september 9-15), ideal auto's weekly sales reached 12,600 vehicles, ranking first in sales among new power brands in the chinese market for 21 consecutive weeks. on the same day, ideal auto also announced that since the start of delivery on april 24, 2024, ideal l6 has achieved 100,000 deliveries, setting a record for the fastest delivery among new power brands.

comment: the fast delivery record of ideal l6 and the market performance of ideal auto both demonstrate the strong competitiveness and brand influence of ideal auto in the field of new energy vehicles. with the continuous advancement of technology and further development of the market, ideal auto is expected to continue to maintain and consolidate its market position.

industry expansion

cnooc (sh600938): liuhua 11-1/4-1 oilfield secondary development project put into production

on september 19, cnooc liuhua 11-1/4-1 oilfield secondary development project was put into production. this project is the first deepwater oilfield secondary development project in my country. it is located in the eastern waters of the south china sea and consists of two oilfields, liuhua 11-1 and liuhua 4-1, with an average water depth of about 305 meters. the main production facilities are asia's first deepwater jacket platform "haiji no. 2" and asia's first cylindrical fpso (floating production storage and offloading unit) "haikui no. 1". it is planned to put into production 32 development wells, with a peak daily output of about 2,700 tons. the oil product is heavy crude oil.

comment: the successful commissioning of the liuhua 11-1/4-1 oilfield secondary development project not only demonstrates cnooc’s leading position in deepwater oil and gas development, but will also inject new vitality into the goal of “stable production of more than 20 million tons for ten years” for the eastern south china sea oilfields, provide new solutions for the efficient development of my country’s deepwater oil and gas fields, and add new impetus to the deepening of enterprise-local cooperation between cnooc and shenzhen.

important cooperation

great wall motor (sh601633): cooperating with vietnam's thanh an group on ckd assembly

on september 16, great wall motors announced that it had recently signed a memorandum of cooperation with vietnam's cheng'an group, and the two sides will cooperate in ckd assembly. relying on great wall motors' accumulation of car manufacturing and cheng'an group's local resources, by the end of 2025, great wall motors will realize vietnamese cars made in vietnam and provide vietnamese users with car purchase options. it is reported that starting from thailand, great wall motors has achieved normalized operations in regional national markets such as thailand, malaysia, laos, brunei, and vietnam.

comment: great wall motors has reached a ckd assembly cooperation with vietnam's thanh an group, aiming to accelerate its layout in the southeast asian market. this move also marks the further advancement of great wall motors' globalization strategy, especially the in-depth cultivation of the southeast asian market, which will bring new growth momentum to great wall motors.

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