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for a long time, china, with its status as the "world's factory", has provided the global market with a large amount of high-quality goods. however, with the changes in the global economic landscape and the constant changes in consumer preferences, traditional production methods have been unable to respond to market demand in a timely manner, and transformation has become a rigid need for traditional factories.

this transformation is reflected in many aspects. some companies have begun to focus on r&d investment, and continuously improve the technical content and added value of their products. by introducing advanced production technology and equipment, they can achieve intelligent and personalized production of products to meet consumers' demand for high-quality, high-value-added products. secondly, companies have begun to pay attention to brand building and marketing, and by building their own brands and enhancing brand influence, they can enhance the market competitiveness and premium ability of their products. in addition, companies are also actively exploring international markets, using cross-border e-commerce platforms to sell products around the world, and realizing the diversification of sales channels and global layout.

among many cross-border e-commerce platforms, shein has rapidly risen with its unique business model and strong market influence, becoming one of the important promoters of the globalization of chinese products. through its ability to quickly respond to market demands accumulated over many years, shein has won the favor of consumers around the world. at the same time, shein works closely with many chinese manufacturing factories to promote the popularization of the "small order and fast response" production method in the clothing industry and other non-standard industries, which not only helps factories reduce inventory risks and financial pressure, but also improves the adaptability and competitiveness of products going overseas.

hu chen, a seller in the wearable nail industry in jinhua, zhejiang, is a beneficiary of the shein platform model. as a senior wearable nail seller, he has been deeply involved in the e-commerce field since 2014, producing and selling nail polish, nail tools and other products. in 2022, he keenly saw the broad prospects of the wearable nail market, decisively adjusted his strategy, and began to sell nail patches and wearable nails overseas through the shein platform, and his sales performance quickly surpassed other e-commerce platforms.

"we now have more than 200 employees and more than 30 customized craft equipments, and our monthly sales on the shein platform are more than 2 million us dollars," said hu chen. "shein's users are mainly young women, who pay more attention to choosing high-quality, fashionable, novel and unique wearable nails. for this reason, we have also specially added 5 nail artists and 1 operations assistant to develop new products for shein."

for overseas sellers, unlike operating a business in a single market, cross-border e-commerce often requires facing consumers in multiple different markets at the same time. in particular, the shein platform has directly served more than 150 countries and regions. in addition to the exponentially growing sales opportunities, there are also many localized operational challenges that need to be balanced and adjusted.

hu chen believes that online store operators sometimes "pick up sesame seeds and lose watermelons". he said: "for example, middle eastern styles are selling well recently, so the markets of europe, america, japan and south korea will be ignored." e-commerce operations should not only rely on short-term sales surges, but should focus on overall long-term construction. the shein team will communicate and remind the needs, trends and consumption nodes of different markets in a timely manner, so that capable sellers will not miss important business opportunities in the short term, while building longer-term growth.

around hu chen, more than 90% of entrepreneurs are selling their products to a wider market through cross-border e-commerce platforms. in his opinion, although there are more peers on cross-border platforms than in previous years, global consumption of wearable armor is still heating up, and many new users are visiting his store and leaving buyer shows about their first experience with wearable armor. he is still accumulating strength and waiting for this market to fully explode.

not only in the wearable armor industry, many "hidden needs" and niche market areas that have never been exposed are gradually being keenly discovered and cultivated by cross-border e-commerce and its sellers. these sellers cross borders and reach consumers in more than 150 countries and regions around the world, transforming every subtle demand point in the vast international consumer landscape into actual products and services. in this process, chinese sellers and brands can not only take the lead in the market segment by relying on shein's profound influence in the global fashion industry, but also make arrangements in advance, seize the opportunities in the future market, and achieve leapfrog development.