china's "generation z" celebrates mid-autumn festival online
2024-09-22
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as the autumn moon gradually rose to the zenith, chen jingran, who had just had dinner with his parents, turned on his computer, adjusted the camera, and started his live broadcast equipment. in the online world, he is a virtual anchor. this holiday, he made an appointment with several anchors to hold an online mid-autumn festival fan meeting.
the live broadcast room was already "filled" with many bullet comments, and thousands of fans were waiting for the singers to appear. as the music started, chen jingran's voice was transmitted to the many listeners on the other side of the network. across mountains and seas, the internet brought these like-minded people together in one time and space.
the 54th statistical report on the development of internet in china shows that by june 2024, the number of chinese internet users will be nearly 1.1 billion, an increase of 7.42 million from december 2023, and the internet penetration rate will reach 78.0%. a survey shows that the internet penetration rate of generation z has reached more than 97%.
the "z generation" grew up in the internet age, but they are not far away from traditional culture. zhang zhe, 27, is an operation and maintenance staff member of a well-known game company in shanghai. he said that during traditional festivals, various activities will be launched in the game, and the number of online users will also see a significant increase. he was also on duty at the company during the mid-autumn festival this year.
as the world's largest game market, china has seen a steady stream of excellent cultural products in recent years, with a large number of young people behind them. among the many games, novels and other products that have been exported, the cultural elements of festivals have also become a highlight that has attracted the world's attention.
"today's young people live in an internet age of information explosion, and only high-quality content products can attract their attention." liu wei, co-founder of shanghai mihoyo interactive technology co., ltd., said that using ip thinking to tell chinese stories is essentially to make traditional art styles conform to contemporary people's aesthetics. while retaining the cultural core, telling popular stories can both connect tradition and project reality.
data released during the 2024 china international big data industry expo showed that china's digital economy has ranked second in the world for many years, and the scale of core digital economy industries has grown rapidly, with its added value accounting for about 10% of gdp. behind this is the simultaneous rise of technology and talent in china's internet industry, and the "z generation" is an important force that cannot be ignored.
from online to offline, the internet's "generation z" is showing their passion for exploring the world. luo yishu, a girl from tianjin born in 2004, chose to go to shanxi with her parents during the mid-autumn festival. luo yishu, who is both a gamer and a travel enthusiast, chose shanxi because of the recent hit domestic game "black myth: wukong".
shanxi, one of the filming locations for the game, has seen a peak in tourism during the mid-autumn festival. tongcheng travel data shows that the popularity of mid-autumn festival travel bookings in datong and shuozhou has more than doubled year-on-year.
at the same time, shanxi's homestay market is also gaining momentum. many landlords use the "wukong" label to attract tourists. the number of homestays marked with "wukong" on the tujia platform has increased by 3.2 times year-on-year, and some homestays have been fully booked before the mid-autumn festival.
"through the internet, we can better understand how big the world is." on the language learning platform, luo yishu met a friend from the uk, and she sent him photos of her mid-autumn festival trip. through the internet, a greeting from the uk spanned thousands of miles: "wow, happy holidays!"
