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poster news reporter wang xiaoyin reports from shanghai

recently, a product called "macau puji molten custard mooncake" that was recommended many times in the yuhui xingxing live broadcast room has been caught in a public opinion storm. some netizens posted that they had never heard of this puji food, which claims to be a "macau time-honored brand", in macau. there is also information circulating online that its suspected supervisory manufacturer has stopped operating in may this year.

on september 19, the official account of the pu kee food flagship store issued a statement saying that there was no problem with the company's products and that it had nothing to do with the "macau pu kee food co., ltd." that was registered in hong kong and cancelled on may 31, 2024. "our company has noticed that some media have mistakenly identified the 'macau pu kee food co., ltd.' registered in hong kong as the producer of 'macau pu kee mooncakes' without knowing it. the hong kong registered company reported on is two business entities that have no relationship with our company."

the product details in the puji food flagship store show that most of its products are processed and produced by zhuhai puji food co., ltd. tianyancha shows that zhuhai puji food co., ltd. was established in 2014 and is located in zhuhai city, guangdong province. it is an enterprise mainly engaged in food manufacturing. the registered capital of the enterprise is 10 million yuan. it is worth noting that in january 2019, the company was fined 50,000 yuan by the zhuhai market supervision administration for engaging in food additive production without obtaining a food additive production license.

on september 21, the reporter found that the controversial "macau puji molten custard mooncake" had been removed from the puji food flagship store, and the product could no longer be found in the yuhui xingxing live broadcast room or the window. the flagship store customer service said that the reason for the removal was that the mooncake had been sold out.

regarding the offline store issue that netizens are concerned about, the flagship store customer service said that the products sold online are of the same style and quality as those sold in offline stores. according to the store list provided by the customer service, the reporter found that the brand's stores are indeed all located in zhuhai, and there are no stores in macau.

in addition, the reporter noticed that in addition to yu hui xing tong, many well-known anchors have also promoted this mooncake. the third-party platform feigua data douyin version shows that as of september 20, in the sales data of the pu ji food flagship store, the sales contributed by the live broadcast channel accounted for 63.98%. the store's sales methods mainly rely on self-operated brands, influencer promotion and product cards, among which the sales contributed by influencer promotion accounted for 38.68%.

earlier, it was revealed that the "hong kong meicheng mooncakes" promoted by xiao yangge and the anchors under three sheep had no stores in hong kong, and the origin information was guangzhou and foshan, which caused a lot of controversy. on september 17, the market supervision and administration bureau of hefei high-tech zone issued a notice that three sheep network technology co., ltd. was suspected of "misleading consumers" in live broadcasts, and a case has been filed for investigation, and it will be handled in accordance with the law and regulations based on the investigation results.

on september 18, the guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes, stating that the incident involved two companies in huadu district and one hong kong company. the two companies in the district are guangzhou meicheng food co., ltd. and guangzhou meicheng food technology co., ltd., and the hong kong company involved is hong kong meicheng food group co., ltd. hong kong meicheng food group has registered "meicheng", "hong kong meicheng mooncakes", "meisun" and other trademarks approved for mooncake products in hong kong. it has authorized the use of the trademarks to guangzhou meicheng food co., ltd. guangzhou meicheng food co., ltd. can provide the registration information of hong kong meicheng food group and related trademark authorization books and other materials. second, guangzhou meicheng food co., ltd. commissioned guangzhou meicheng technology co., ltd. to process "hong kong meicheng mooncakes" products, and there is a commissioned processing contract. the product packaging materials are all provided by guangzhou meicheng food co., ltd., and the words "hong kong meicheng mooncakes" are used on the outer packaging and textual publicity of the relevant mooncake products. recently, supervisory personnel from the provincial market supervision bureau and the guangzhou municipal bureau and huadu district bureau conducted on-site inspections of guangzhou meicheng technology co., ltd. three times, and no prominent food safety hazards have been found; recently, the huadu district bureau inspected 24 mooncake-related companies and sampled 23 batches of mooncakes, with a pass rate of 100%.

cross-regional registration, mainland oem... "hong kong mooncakes" are produced in guangzhou, "macau mooncakes" are produced in zhuhai, and the reasons why "macau pu ji lava custard mooncakes" and "hong kong meicheng mooncakes" caused controversy are very similar.

on september 19, china consumer news, a media outlet under the state administration for market regulation and sponsored by the china consumers association, commented that three sheep's playing word games about the origin of products is also consumer fraud.

regarding whether yuhui xingxing is suspected of misleading consumers, according to media reports, the market supervision department of jinwan district, zhuhai city has launched an investigation into the matter.

according to article 18 of the "regulations on the management of online live streaming marketing (trial)", live streaming room operators and live streaming marketing personnel engaged in online live streaming marketing activities should abide by laws, regulations and relevant national regulations, follow social order and good customs, and publish product or service information truthfully, accurately and comprehensively. they shall not publish false or misleading information to deceive or mislead users.

on september 21, douyin customer service responded to reporters and said that relevant personnel will conduct real-time supervision during the live broadcast, and relevant personnel will also verify and handle the content of the live broadcast room. if there are any violations, corresponding penalties will be imposed.

at the same time, compared with xiao yangge who lost over one million fans, the number of fans of dong yuhui and the "yi hui xing tong" account has not been greatly affected. the "yi hui xing tong" account was still broadcasting normally on the afternoon of september 21.