news

ford ceo farley reportedly feels "existential threat" after visiting china, and his test drive of a domestically produced electric suv is eye-opening

2024-09-20

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

it home reported on september 17 that the wall street journal published an article on september 14 titled "what scared ford's ceo in china", which talked about the visit of jim farley, ceo of ford motor company, to china last year. however, this visit brought farley a strong sense of "anxiety" - ford is being left behind in the electric vehicle competition with chinese automakers.

the report said that when farley and ford motor cfo john lawler visited china for the first time last year, the two drove an electric suv produced by joint venture partner changan automobile on a local test track and were impressed by the changan electric car's smooth ride, high-end cabin and easy-to-use technology features. "jim, this is completely different from before," lawler told farley after the test drive. "they are already ahead of us."

the report said that after his visit to china, farley told the company's board members that chinese automakers are moving at the speed of light, and these chinese electric vehicle manufacturers that offer smooth digital functions are using low-cost supply chains to beat competitors on price.

the report also mentioned that soon after farley's visit to china, some chinese electric vehicles were shipped to michigan for the company's senior executives and directors to test drive. farley stressed that "meeting chinese standards will become the most important priority."

it home noted that the report also stated that farley called ford motor board member john thornton early one morning and said: "john, this is an existential threat."