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the automotive industry is experiencing turbulent waves and rapidly changing landscape, and a major decision made by byd has once again caused a stir.

recently, byd announced that it had subscribed to mercedes-benz’s 10% stake in denza, achieving full control of denza. denza officially became a wholly-owned brand of byd, opening a new chapter of development.

this equity change is not accidental, but an important step in byd's strategic layout in the field of new energy vehicles. byd's subscription to denza auto's equity can be said to be a statement of attitude - high confidence in its own technical strength and deep trust in denza's potential. it is also a symbol of byd's continued efforts in the field of new energy vehicles.

▌tengshi was born standing on the shoulders of giants

byd can be said to be the first "new force" in china's new energy vehicle field.

in 2010, mercedes-benz, the “oldest car company in the world”, and byd, the “youngest car company in the world”, jointly established china’s first new energy luxury brand and also china’s first technology joint venture - denza. both parties hold a 50% stake, announcing the official birth of china’s first joint venture car company that has gained equal voice through technology!

denza combines byd's complete three-electric technology with mercedes-benz's excellent vehicle development capabilities, achieving true technological parity! china was the only one in the automotive industry at the time to have such a say.

by integrating the traditional luxury of mercedes-benz and the technological luxury of byd, denza has created a unique luxury experience. wang chuanfu, chairman and president of byd group, said at the denza automotive technology day press conference: "as the child of byd and mercedes-benz, it can be said that denza is a brand born standing on the shoulders of giants." this "momentum" started early and was sufficient.

in 2022, the denza brand was renewed and launched its first high-end mpv, the d9. the launch of this model marks the resurgence of the denza brand in the new energy vehicle market.

in 2023, byd automobile will sell more than 120,000 new energy vehicles throughout the year, ranking first among new energy luxury brands with a price of more than 400,000 yuan, with an average price exceeding that of mercedes-benz, bmw and audi. among them, byd d9 models will deliver more than 100,000 units within the year, winning the annual mpv market sales champion without any suspense.

after the brand renewal, the "denza speed" that amazed the industry has helped to reach more than 250,000 users, which is enough to show that the full-powered denza automobile not only has the strength to open up a "new world" of new energy luxury cars with a soaring attitude, but also has the confidence that the "momentum" is inevitable, leading the chinese luxury car industry to continue to move forward.

▌the rise of denza after byd's dominance

in the past, luxury was determined by one’s background, but now it is determined by one’s skills.

denza auto is wholly owned by byd group. on one hand, this demonstrates the strong rise of chinese brands; on the other hand, it is also byd group’s practical action to prove that chinese brands have the confidence to build their own world-class luxury brand.

byd's full control of denza will help byd better integrate internal resources and optimize strategic layout. in the increasingly competitive environment of the new energy vehicle market, the competitiveness and market position of the denza brand will be enhanced by concentrating superior resources.

as a leading company in the field of new energy vehicles, byd has advanced electric vehicle technology and rich market experience. by fully controlling the denza, byd can fully empower denza with its own technological advantages and market experience, helping denza to quickly improve its brand image and market recognition.

under the leadership of byd, denza has made remarkable achievements in technological innovation.

as the first product after the brand's renewal, the denza d9 (ev version) is the world's first dual-charging black technology, with dual charging guns for faster efficiency. the worry-free battery life helps the denza d9 break the monopoly of joint venture car companies in the mpv field for more than 20 years with its all-round and excellent comprehensive strength of "suitable for business and family", and become "china's best-selling mpv".

as byd group's first model built on the xuanji architecture, the denza n7 is the world's first to be equipped with the yunnian-a intelligent air body control system, which gives the entire vehicle the ultimate in comfort, support and passability, bringing users a more excellent driving experience and a sense of dignity; the new denza n7 also perfectly integrates the intelligent chassis, intelligent cockpit, intelligent driving and ctb advanced version of the million-dollar luxury car-level chassis architecture, "three intelligences and one electricity", making driving smarter, more comfortable, safer and more luxurious, and continuing to lead the second half of intelligence.

the denza z9gt, a popular new car, is the world's first to be equipped with yisanfang (intelligent vehicle control technology platform), which truly achieves vehicle intelligence and electrification. it can not only realize three-motor drive, but also integrates the world's original rear-wheel steering technology and vmc vehicle motion control technology. with the coordination of three motors, the denza z9gt can release nearly 1,000 horsepower, surpassing 12 cylinders, and accelerate from 0 to 100 km/h in 3 seconds.

in addition, the byd z9gt also has excellent high-speed flexibility, with a moose test result of 93.6km/h, setting a new world record! the turning radius is only 4.62 meters, and the 5.2-meter body is more flexible than an a0-class car. it can turn in one go, safely and elegantly, setting a new global benchmark for turning radius!

in terms of safety, the byd z9gt can run at an ultra-high speed of 140km/h without deviating after a tire burst, setting a new safety record! the byd z9gt will be officially launched on september 20, redefining gt with its technological luxury and leading luxury gt into the new energy era!

byd denza has a promising future.

▌completing byd's mid-to-high-end brand puzzle

as consumers' demand for new energy vehicles continues to increase, the mid-to-high-end market has become the focus of competition among major automakers.

as byd's luxury brand, the product positioning of denza is highly consistent with market demand. byd's full control of denza has many important significances for byd in the industry.

in terms of brand image, this will help enhance byd's influence in the luxury car sector. byd's full ownership of the denza, which is positioned as a luxury brand, means that it can directly shape the brand development path of the denza and deeply integrate its own advantages in new energy technology with the positioning of a luxury brand.

for the market, byd will demonstrate a new capability: not only can it dominate the mass market, but it also has a strong ability to shape the high-end luxury market. this will help reshape the outside world's perception of the byd brand and further enhance the image of the entire byd brand family.

from the perspective of technological innovation, denza can definitely become a pilot test field for byd's new technologies.

byd is constantly exploring and innovating in battery technology, smart driving, etc. through the denza platform, it can apply new technologies to luxury models more quickly, test them in the high-end market and obtain feedback. this feedback helps byd optimize its technology, which is then fed back to other product lines, forming a virtuous cycle of technological iteration and enhancing byd's technological leadership in the entire automotive industry.

as consumers' demand for new energy vehicles continues to increase, competition in the mid-to-high-end market is becoming increasingly fierce. byd's wholly-owned holding of denza will enable it to integrate resources from both parties, improve production efficiency, reduce costs, and enhance product advantages. at the same time, it will also be able to expand a wider range of high-end customer groups through denza's channels and customer resources, adding important weight to byd's competition for market share.

in the future, byd will continue to inject technology and resources into denza to enrich denza's product matrix.

according to the plan, multiple products from the five series of byd will be launched soon. with the continuous enrichment of the product line, byd is expected to gain a firm foothold in the domestic luxury new energy vehicle market and gradually enter the international market, becoming a shining name card for chinese brands in the global luxury car field.

denza auto insists on its strategic positioning of only providing new energy luxury cars, which coincides with mercedes-benz's philosophy. although mercedes-benz has withdrawn from its equity in denza auto, it is also accelerating its electrification strategy. therefore, denza auto does not rule out the possibility of cooperating with mercedes-benz again in other sectors.

in the future, i believe that under the leadership of byd, denza auto will continue to uphold the concept of "moving towards a better future together" and make greater contributions to the development of china's automobile industry.