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directly competing with model y, supporting nio battery swap! ledao l60 is launched, starting at rmb 206,900

2024-09-20

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recently, nio's sub-brand new car ledao l60 was officially launched on the market. the purchase price of the whole vehicle is 206,900-235,900 yuan. for models using the battery leasing plan, the starting price is reduced by 57,000 yuan to 149,900 yuan. depending on the model, the monthly battery leasing fee is 599 yuan and 899 yuan respectively.

in terms of rights and interests, users who place a large order before october 8 can enjoy the rights to purchase the founding edition model worth 41,538 yuan.

as a new car under nio, ledao l60 directly targets tesla model y. it adopts a fastback design on the exterior and the overall styling is quite fashionable.

in terms of size, the new car has a length, width and height of 4828/1930/1616mm and a wheelbase of 2950mm. although the ledao l60 is positioned as a medium-sized suv like the model y, its dimensions and wheelbase are much larger than its competitors, which also creates a gap in riding space between the two cars.

in terms of intelligence, the new car is equipped with qualcomm snapdragon 8295p car chip, which brings quite high computing power and smooth operation of the car computer. coupled with the ledao coconut system, the overall intelligence ceiling is relatively high.

in addition, the ledao l60 comes standard with 45 active and intelligent safety assistance functions. with the help of nvidia orin-x intelligent driving chip, it supports high-speed noa, as well as full-scene navigation assistance and valet parking functions.

another selling point of ledao l60 is that it supports battery swapping. officials said that more than 1,000 battery swapping stations will be built by the end of 2024, and the battery swapping time of the fourth-generation battery swapping station is only two and a half minutes. at the same time, the ledao brand is also actively building an after-sales service system. it is expected that by the end of 2024, 200 stores will be launched in 120 cities in china and more than 350 service centers will be established.

in terms of battery life, ledao l60 adopts nio's self-developed 900v high-voltage platform, with a pure electric range of 555 and 730 kilometers.

overall, the product positioning of ledao l60 is quite clear, that is, it is aimed at household consumers, has its own characteristics in terms of intelligence, and relies on weilai's battery replacement system to alleviate users' mileage anxiety and improve energy replenishment efficiency. in addition, there is a baas car purchase plan that lowers the threshold for car purchases and brings the price into the 150,000 yuan range. its product competitiveness cannot be underestimated.

so whether ledao l60 can help nio open up a new situation, let us wait and see.