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quality car selection: 2025 xingtu lanyue helps the brand break through

2024-09-20

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as chery's high-end brand, although xingtu's exposure on the internet is not very high, its user reputation is not bad. as a medium-to-large suv, xingtu lanyue has impressed many consumers who focus on cost-effectiveness and product strength with its large space and high configuration. on august 5, the 2025 xingtu lanyue was officially launched. on the basis of the original luxury configuration, the new car has upgraded its appearance, interior, car machine, luxury and other aspects. so, can the 2025 xingtu lanyue help the brand break through and successfully gain a foothold in the high-end market? this issue of "quality car selection" will analyze it in detail for you.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 19, 2024. if there is any change, please refer to the official website

the 2025 xingtu lanyue will be available in five models, with an official guide price of rmb 193,900 to rmb 233,900. the new car is built on the m3x mars architecture 2.0 platform, and can meet the needs of multiple vehicle scenarios such as daily commuting, family outings, suburban camping, and long-distance self-driving.

the 2025 xingtu lanyue is built on the new m3x mars architecture 2.0 platform, which has achieved six major technological improvements in the four dimensions of safety, comfort, power and intelligence, covering power forms such as phev/ice/reev, and can meet the diverse needs of consumers. the eea4.0 advanced electronic and electrical architecture supported by gigabit ethernet, full vehicle ota and autosar software and hardware separation can easily meet the continuous upgrade needs of regulations, new energy, intelligent driving and intelligent cockpits.

safety is the foundation of everything. the 2025 xingtu lanyue adopts an integrated cage-type body structure, with an application rate of high-strength steel reaching 85%. the tensile strength of the b-pillar hot-formed steel plate exceeds 1500mpa. the top-end model is also equipped with 6+4 airbags and 2602mm ultra-large air curtains and other advanced passive safety configurations. the adas intelligent driving assistance system built with 21 high-precision sensors has 32 advanced functions such as noc high-speed elevated navigation, ilac lever lane change assistance, hpa memory parking, and fapa automatic parking.

the 2025 xingtu lanyue relies on qualcomm snapdragon 8155 chip and lion5.0 lion intelligent cloud system, and completes the huawei hicar 4.0 upgrade, which can realize intelligent functions such as triple-screen multi-mode interaction and four-zone voice interaction. at the same time, dual 50w mobile phone wireless fast charging, wrap-around color-changing ambient lights and other configurations also further enhance the car experience.

2. product competitiveness analysis

looking at the domestic suv market at the 200,000 yuan level, there are not many large-sized domestic suvs to choose from. the only ones with the same price and positioning as the 2025 xingtu lanyue (hereinafter referred to as xingtu lanyue) are the 2023 changan cs95 (hereinafter referred to as changan cs95) and the 2024 gac trumpchi gs8 (hereinafter referred to as trumpchi gs8), which are direct competitors to each other.

in terms of price, the high-end xingtu lanyue has the highest starting price of 193,900 yuan, while the lowest starting price is the changan cs95, which is only 175,900 yuan. in terms of the number of models, changan cs95 has the least, with only 3 models, while xingtu lanyue has the most optional models, reaching 5.

in terms of exterior design, all three models adopt a grand and stable design style, which is in line with the aesthetic taste of chinese people for suv models. although in terms of model level, xingtu lanyue and changan cs95 are medium-to-large suvs, and trumpchi gs8 is a medium-sized suv, the body sizes of the three models are very close, and trumpchi gs8 even has an advantage in body length, width and wheelbase.

specifically for vehicle configuration, we selected models with similar prices. it is not difficult to see from the configuration table comparison that xingtu lanyue performs better. its advantages are reflected in driving hardware, exterior lighting and comfort configuration, such as exclusive side blind spot imaging, led front fog lights, front multi-layer soundproof glass, etc. the above configuration allows xingtu lanyue to provide a better driving and riding experience.

3. product quality & service trend analysis

as a facelifted new car, will the 2025 xingtu lanyue have hidden dangers of quality problems? to this end, we will start with the failure problems of the xingtu lanyue model in the past year, and through the analysis of the failure problems, we will preliminarily predict the development trend of quality problems of new cars in the future.

according to data from the auto quality network, in the past year, "air conditioning problems" have been the most complained about fault point of xingtu lanyue, which is concentrated in the 2023 model, and not involved in the 2024 model. it can be seen that the manufacturer has optimized this fault point. since the 2025 xingtu lanyue is a newly launched facelift model, it can be temporarily assumed that the probability of the above fault is low, but whether new problems will arise is currently unknown, and it will take some time after it is put on the market to make a conclusion.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "system upgrade issues" and "failure to deliver on sales promises" have become the service issues that car owners complain about more frequently about the xingtu brand. further analysis shows that these two types of service issues come from the three models of xingtu lingyun, xingtu zhuifeng and xingtu yaoguang.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of xingtu brand complaints in the past year was only 33.1%, which shows that the manufacturer's attention to car owners' demands needs to be improved urgently.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, the xingtu lanyue vehicle warranty is 5 years or 100,000 kilometers. the first owner can enjoy three major services: lifetime vehicle warranty, lifetime free basic traffic, and lifetime free roadside assistance (please consult local dealers for details).

after purchasing a vehicle, it is inevitable to involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to data from chezhi.com, xingtu currently has 337 dealer stores in china, covering 31 provinces, autonomous regions and municipalities, among which guangdong, zhejiang, anhui and jiangsu provinces have relatively more dealers.

summarize:

relying on the technical support of chery automobile, the xingtu lanyue has performed well in terms of product strength. combined with the very sincere price, the cost performance is indeed quite high. for the xingtu brand, the strategic importance of this car is self-evident, and it undertakes the dual tasks of increasing sales and brand image. although the competitive pressure is very high and competing models are also eyeing it, with its hard-core strength, i believe that the 2025 xingtu lanyue will be able to gain a firm foothold in the market and seize more market share.