home massage services are growing wildly, and the rights and responsibilities of platforms need to be clearly defined
2024-09-19
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author: shouyi
recently, various home massage advertisements have appeared in residential elevators, shopping malls, office building toilets, etc. in cities such as beijing and tianjin. these promoted home massage mini-programs and apps often reveal a strange atmosphere: the technicians with exquisite makeup not only have good figures, but also wear very bold and revealing "work clothes".
this is not a new phenomenon. in recent years, home massage services have been tried in many cities, accompanied by pornographic controversies. as reported by the media, these home massage services either use ambiguous information to stimulate consumers to place orders, but actually provide ordinary massage services; or they claim to be formal, but in fact allow the technicians to negotiate transactions with customers privately. in short, home massage has become an ambiguous business that is difficult to define.
with the development of various internet platforms, many of people's consumption needs can be met without leaving home. in addition to the common online shopping, take-out, and cleaning, there are now many niche services such as door-to-door cat feeding, door-to-door cooking, and door-to-door massage. with demand and supply, there are a series of businesses and markets. however, among door-to-door services, door-to-door massage is always associated with pornography. this risk will hinder the normal development of the door-to-door service industry. therefore, both the platform and the regulator need to face it seriously.
as a platform business, door-to-door service may wish to learn more from the online car-hailing model. the reason why online car-hailing can become a sustainable business is that the platform has a clear division of rights and responsibilities. the online car-hailing platform has set relatively clear thresholds, such as what kind of person can be a driver, what kind of car can provide services, and who should be held responsible for various accidents. in this way, both drivers and passengers can have stable expectations. with clear platform rights and responsibilities and transparent rules, various frauds that may have occurred in transactions such as black taxis in the past can be eliminated to the greatest extent.
in comparison, home massage is still in the wild development stage. as the reporter experienced, some platforms have no threshold requirements for technicians, and you can accept orders as long as you upload a photo of your image and a selfie. no identity documents, professional qualifications or experience certificates are required, and no basic training is provided. not to mention the controversy involving pornography, if the technician injures the customer because of poor skills, then won’t the platform bear joint and several liability? with no threshold and no scruples, it can only be said that the platform is likely to be just considering making quick money in the short term, and has never thought about sustainability.
for customers, calling a stranger to their home for service is actually a high-risk behavior. without the responsible endorsement of the platform, many people may have concerns. this may also be one of the reasons why home massage is always associated with pornography - if the platform cannot provide standardized services and safety guarantees, then only those who want to engage in illegal transactions may dare to take risks, and those who want to find regular home massage usually dare not place an order. so this may become a vicious cycle and reverse elimination.
it can be seen that if door-to-door service is to become a sustainable and healthy business, the platform must be more far-sighted, take the initiative to clarify responsibilities, and explore a set of rules that can reassure both technicians and users. and the regulatory authorities also need to promote the establishment of industry rules based on more industry research. (shou yi)
source: guangming online - current affairs channel
