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it home reported on september 17 that today, on the day of the mid-autumn festival, the hefei high-tech zone market supervision and administration bureau issued a situation report stating that recently, the "hong kong meicheng mooncakes" sold by three sheep network technology co., ltd. through live streaming attracted attention. three sheep network technology co., ltd. is suspected of "misleading consumers" and other behaviors in the live broadcast, and a case has been filed for investigation, and will be handled in accordance with the law and regulations based on the investigation results.

it home noticed that the mooncake products in the meicheng mooncake tmall flagship store "meicheng gift flagship store" have been removed from the shelves, leaving only 3 kinds of snack gift boxes. in response, the customer service said: "the mooncakes are out of stock." the customer service also said that the meicheng brand is registered in hong kong and has a trademark registration certificate. the brand genes and r&d team are all from hong kong, but meicheng has established marketing centers and production bases in guangzhou and foshan.

in addition, the brand's two douyin stores, "meichengli official flagship store" and "meichengli food flagship store", have removed all products from their shelves. when asked about the specific situation, the store's customer service said: "we do hold legal and compliant production licenses and related qualifications issued by relevant national agencies. we strictly control the entire process and promise official authentic products, and there are absolutely no fakes! consumers are advised to treat online information rationally and not be misled by others. if you see a special promise of 'three times compensation for fakes' on a live broadcast or social media platform of a certain anchor, we recommend that you contact the anchor or influencer directly for confirmation and processing."

in addition, the "jia ge pengyou" live broadcast room announced compensation for "hong kong meicheng mooncakes". some consumers reported that the "refund one and compensate three" funds have not yet been received. the "jia ge pengyou" live broadcast room stated that it will complete the "advance payment" as soon as possible after the festival to ensure that all compensation amounts are returned to the accounts of all consumers who purchased mooncakes.