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on the evening of september 17, the editor searched and found that the "three sheep network" that had been broadcasting every day before did not start live broadcasting. most of its accounts did not start live broadcasting tonight. only a few accounts were still broadcasting, such as "crazy three sheep", "crazy yang xiaoyang", etc.

recently, the hong kong meicheng mooncakes promoted by the top anchor "crazy little brother yang" and his live broadcast room have caused a lot of controversy due to the issue of origin.

at 12:21 on the 17th, the hefei high-tech zone market supervision and administration bureau issued a report stating that recently, the "hong kong meicheng mooncakes" sold by three sheep network technology co., ltd. through live streaming attracted attention. a case has been filed against three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors during live streaming, and the case will be handled in accordance with the law and regulations based on the results of the investigation. thanks to the media and netizens for their concern and supervision.

according to jiupai news, a staff member of the douyin mall consumer customer service hotline said that the platform has intervened and the results will be announced publically when they come out. it will also conduct a joint investigation with the market supervision department and will not condone it just because the person is a live broadcaster.

on the afternoon of september 17, a reporter from china national radio went to the three sheep group on xiyou road in hefei and saw nothing unusual on the scene. there were sporadic lights on in the office building, and company staff were entering and leaving the park. the reporter contacted the hefei municipal market supervision administration, and the staff said that the incident was "managed by the jurisdiction." afterwards, the reporter called the duty phone number of the hefei high-tech zone market supervision administration. the staff replied on the phone that the matter was under the responsibility of the supervision department of the bureau, "a notice will be issued, and (then) our specific business department will give feedback."

according to previous reports, the "hong kong meicheng mooncakes" promoted by xiao yangge and the anchors under three sheep not only claim to be a hong kong brand, but also resemble the well-known hong kong brand maxim's mooncakes, with huge sales. however, after multiple investigations, it was found that it has no stores in hong kong and is actually operated by a company in guangzhou. some netizens also posted the origin information of the mooncakes they purchased, which are basically guangzhou and foshan.

according to red star news, on september 14, the reporter learned from an interview that the guangzhou huadu district market supervision and administration bureau and the douyin platform have intervened in the investigation. a lawyer pointed out that if the false advertising accusation is established, the seller and the blogger will face administrative penalties.

at present, the display window of xiao yangge's douyin account has removed the related products of meicheng mooncakes. according to china business news, the mooncake products in the meicheng mooncake tmall flagship store have been removed from the shelves, and only 3 kinds of snack gift boxes are left.

source: elephant news, china national radio, red star news, etc.