build new e-commerce and share new development丨jiangcheng: e-commerce industry is booming
2024-09-18
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from small melon seeds like the "glassed kitten" to large thunder pigs like the qipan village; from the three northeastern provinces to the other side of the ocean, "e-commerce + industry" is becoming an important means for jilin city to promote rural revitalization, unleash consumer vitality, develop modern trade, and upgrade industries. it has also injected strong impetus into promoting the high-quality economic development of jilin city.
jilin city now has 76,000 online merchants, directly creating more than 100,000 jobs. from january to july this year, jilin city's online retail sales reached 10.653 billion yuan, an increase of 1.801 billion yuan over the same period last year, a year-on-year increase of 20.35%, 3.85 percentage points higher than the province. jilin city has also been designated by the state as a "national e-commerce demonstration city" and a "national pilot city for the coordinated development of e-commerce and logistics and express delivery."
laoyeling: agricultural products take the "e-commerce express train"
"hello everyone! welcome to the live broadcast room of laoyeling's 'small city does not give up'. let's start the broadcast with a small benefit from our company..." at 13:56 on september 16, the anchor "small city does not give up" with 155,000 fans on the douyin live broadcast platform went online to promote laoyeling's new northeastern specialty products. on the internet, netizens were moved by the anchor's sincere and enthusiastic promotion and placed orders one after another...
the products recommended in the video come from jilin city laoyeling agricultural group, a modern high-tech enterprise integrating the research and development, production and sales of agricultural and sideline products.
with the rise of live streaming, companies have begun to switch from purely offline to online. in march 2016, laoyeling established an e-commerce department and built its own e-commerce team. since the end of 2022, laoyeling has cultivated and developed short video accounts, and now has 155,000 fans; more and more people have become familiar with the "laoyeling" brand through the internet. in the first eight months of this year, the e-commerce business of jilin city laoyeling agricultural group achieved sales of 16 million yuan. from offline sales to offline and online development, laoyeling's agricultural products have been marketed all over the country.
man hongyang, executive director of jilin laoyeling agricultural group, said that the company initially only entered one platform, but now has official flagship stores on almost all online platforms, including tmall, pinduoduo, jd.com, douyin, and kuaishou; the initial sales were only about 100,000 yuan a year, but now in less than three quarters, sales have reached 16 million yuan, which is a leapfrog growth.
in 2023, laoyeling's sales on all platforms reached 16.76 million yuan. among them, it cooperated with internet celebrities on the kuaishou platform to create a sales performance of 2 million yuan in a single live broadcast, and shipped 15,000 orders a day.
seizing the golden opportunity of the development of the digital economy, laoyeling group is full of confidence in the future. man hongyang said that recently, at the e-commerce festival held by the jilin municipal bureau of commerce, we saw alibaba's 1688 platform and planned to cooperate with them. we think that in e-commerce, we can also establish an independent wholesale sales system like offline, so that there is an overall sales model from to c to to b, which will be of great help to the future development of the company.
zhushi: building an e-commerce industrial park to provide entrepreneurial incubation services
"dating for 100 days" is a video anchor on wechat video account that is loved by single men and women. her videos naturally introduce restaurants and their products to everyone through cleverly designed and interesting stories. the operator behind this video account, jilin tangfulu culture media co., ltd., is a new media company located in jilin city (zhushi) e-commerce industrial park. the company helps companies achieve effective online exposure and live streaming monetization through platforms such as douyin, wechat video account, kuaishou, xiaohongshu, and bilibili. at present, their cooperative enterprises include well-known companies such as china petroleum, jinniu animal husbandry, and laguaiya.
speaking of the industrial park behind this company, jilin city (zhushi) e-commerce industrial park, which was established in 2015, has provided entrepreneurial incubation services to more than 600 entrepreneurial teams and successfully incubated 78 outstanding e-commerce companies. in the first half of 2024, the park's total operating income was 51 million yuan, and a total of 520 entrepreneurial employees were created.
according to qiu xiao, general manager of jilin zhushi investment holding group co., ltd., six "public service platforms" have been built in the park, including a dual-entrepreneurship training platform, a one-stop government office platform, a financial service platform and a comprehensive business platform, etc., to provide all-round incubation services for entrepreneurial enterprises. in addition, after the key enterprises settled in, the park also connected the enterprises with the jilin city bureau of commerce, jilin city women's federation and related corporate resources to help start-ups gain a foothold and develop rapidly in the fierce market competition. the jilin city women's federation has provided a lot of training and guidance to female entrepreneurs in the park to help them improve their entrepreneurial ability. a representative of an enterprise in the park participated in the "jilin city returning hometown entrepreneurship female college students" entrepreneurship competition and won the second place.
jilin city e-commerce industrial park currently has 8 provincial-level entrepreneurial mentors and 4 national-level entrepreneurial mentors. since its establishment, the park has been awarded the title of "entrepreneurship incubation demonstration base" by the ministry of human resources and social security and the title of "cross-strait youth entrepreneurship base" by the taiwan affairs office of the state council. it has been recognized as a "provincial key cultural industrial park" and won the honorary title of "national advanced collective of women's contributions" issued by the all-china women's federation.
jipingong: supply and marketing cooperatives "go online" and "face to face" sales
on the douyin platform, many mothers have recently paid attention to a store under the jilin chemical fiber group - "tianzhu maternal and infant home textiles". the female anchor talks about the characteristics and advantages of the products in front of the camera, which is approachable and credible, and has won the trust and love of online mothers.
it is understood that the agent operator of this e-commerce company is jilin city jipin gongxin e-commerce industrial base, which was initiated by a company under jilin city supply and marketing group in 2023. although this base has not been established for a long time, it has already settled in 13 e-commerce companies and created the "jilin city supply and marketing assistance platform for farmers".
for young people, "supply and marketing cooperative" is a relatively unfamiliar term. in fact, the supply and marketing cooperative, which has been established for more than 60 years, was once the main sales channel for rural agricultural production materials and agricultural and sideline products. now it has transformed into a leader in the digitalization of agriculture and rural areas, and is still a bridge connecting upstream production enterprises and downstream farmers. the prosperous online sales driven by "jipingong" is a vivid epitome of the transformation of supply and marketing cooperatives.
wei yuguang, head of the jipingongxin e-commerce industrial base, introduced that the base has established a university production, teaching and research base with the normal branch of beihua university and jilin railway vocational and technical college to jointly train e-commerce talents. at the same time, they have also carried out a live broadcast to help farmers pilot project with the jilin city village first secretary association. on the douyin e-commerce platform, more than 28,000 orders of agricultural products were sold in three months, with sales of nearly one million yuan.
the base also has the function of incubating start-up companies. for example, the douyin e-commerce store "tianzhu maternal and infant home textiles" operated by the base has sold more than 13,000 orders since march 20 this year.
similarly, the base's "brother qiang teaches cooking" with 163,000 fans and "xiao han rural tour" with nearly 50,000 fans are both endorsing and promoting jilin city's agricultural products, and have achieved gratifying results.
original title: jiangcheng: e-commerce industry is booming
author: jilin daily omnimedia reporter li ting and jiang ansong
