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in a live broadcast on september 15, a consumer from changde, hunan said that he bought a whole box of chinese zodiac moutai from a merchant recommended by "three sheep online drinking song". after being identified by an inspector, it was found that it did not meet the characteristics of the genuine product, with "fake spray codes and fake caps", and "bottles from three suppliers mixed together in one box of wine", which attracted a lot of attention.

according to dahe daily, the guangzhou zhongjiu testing agency (guangzhou zhongjiu testing and identification co., ltd.) where the tester works said that between september 12 and 15, it had detected 72 bottles of "zodiac moutai" purchased from the three sheep team's live broadcast room that did not meet the characteristics of authentic products.

earlier in june, a man claimed that he bought fake moutai in xiao yangge’s live broadcast room. three sheep network issued a statement saying that "the appraisal results of any third-party appraisal agency are not authoritative and legally effective." subsequently, the kweichow moutai brand released the results of its intervention in the appraisal, which was indeed a counterfeit product.

regarding the fact that many netizens claimed that they bought fake moutai in the live broadcast room of the three sheep team, on september 17, a reporter from xiaoxiang morning news also called the guizhou moutai anti-counterfeiting and rights protection hotline. among them, the person in charge of the hunan region said that consumers can call after-sales service to make an appointment for identification, and if there is indeed a problem, they can file a complaint with the local market supervision bureau or the industrial and commercial bureau.

"only the appearance of the products submitted for inspection was tested." the appraisal agency said that it had received nearly 100 bottles of moutai sold by three sheep that did not meet the characteristics of the genuine product.

recently, simba xinxuan customer service said that it would provide "industry consolation money" to consumers who bought controversial products such as meicai kourou and maotai from sanzhiyang. among them, "rabbit year zodiac maotai" will provide 9,000 yuan of industry consolation money, and it is necessary to provide an electronic traceability code issued by guangzhou zhongjiu testing agency (guangzhou zhongjiu testing and identification co., ltd.), and the agency will provide 7 days of free identification service.

xiaoxiang morning news reporters noticed that many netizens have posted the results of the maotai zodiac that they purchased from the live broadcast room of the three sheep team and sent to the agency for testing.

an anhui netizen sent a bottle of maotai maotai for the year of the tiger, which he bought in may 2023, to the agency for testing in july this year. the conclusion showed that "the inner core of the bottle cap is obviously deformed and does not meet the characteristics of the genuine product." the netizen then contacted the three sheep customer service and asked them to handle it and fulfill the promise of "four times the compensation for fake products", but he has not received a proper response. later, the netizen received 9,000 yuan in compensation from simba customer service.

xiaoxiang morning news reporter noticed that there is a statement below the test report issued by guangzhou zhongjiu testing agency, "our company only tests the appearance of the sample, and this report does not involve information such as sample wine quality and ingredient testing." "the test report is an important basis for the authenticity of the sample, and the test results cannot be used for judicial purposes."

according to dahe daily, xie zhifeng, the legal representative of guangzhou zhongjiu testing and identification co., ltd., said in an interview that 72 bottles of "zodiac moutai" purchased from the live broadcast room of the three sheep team had been detected from september 12 to 15. they were not only "top-pulled liquor" (in the liquor market, this can be faked by pulling out the bottle cap and swapping the liquor), but also some "fake cap and fake spray" liquor, as well as liquor that had its top pulled and the inner cap replaced.

xie zhifeng said that he is a wine merchant. because the liquor market is mixed, he has acquired relatively rich experience in identification. since 2021, he has issued written identification results for the moutai liquor he identified. if there is an error in the identification result, he promised to "compensate twenty for one error", that is, to pay the consumer twenty times the identification fee.

the moutai sold previously was officially identified as fake, but xiao yangge's live broadcast room still sold 10,000 moutai in 5 seconds on the same day

in june this year, there were media reports that some consumers claimed to have purchased high-quality imitation moutai in the live broadcast room of the three sheep team.

according to the "urban report" column of henan radio and television station, a man claimed to have bought fake moutai in xiao yangge's live broadcast room. in may last year, the man bought 10 bottles of maotai liquor with the chinese zodiac of the year of the rabbit through "crazy xiao yangge" and "jiu daojia liquor store". after being identified as authentic by maotai wuhan anti-counterfeiting office, the man successively bought 14 bottles of maotai liquor with the chinese zodiac of the year of the rabbit, a total of 24 bottles. together with the moutai liquor purchased by the man in other stores, the total is 32 bottles, each bottle costs about 3,000 yuan, and the total cost is close to 100,000 yuan. this year, the man sent the wines to a third-party platform for identification. according to the results of the identification, 13 of the 32 bottles of moutai had been over-pulled, and 7 bottles used fake bottle caps and fake spray codes. "jiu daojia liquor store" also showed "returned from the store". according to the e-commerce website, the above situation has been fully refunded, and the 24 bottles of wine do not need to be sent back.

according to dahe daily, the third-party platform the man was sent to was the guangzhou zhongjiu testing agency.

on june 21, three sheep network issued a statement saying, "regarding the incident in which a consumer bought moutai in our live broadcast room a year ago, and went to moutai's official anti-counterfeiting office to identify it as authentic, but was identified as fake by a so-called third-party identification studio," "our company promotes authentic moutai to consumers in the live broadcast room, and the goods sold have never been officially identified as fake so far." it also stated that "the identification of moutai should be carried out according to the official anti-counterfeiting rights protection telephone number announced by moutai. the identification results of any third-party identification agency are not authoritative and legally binding."

however, on june 22, kweichow moutai sales co., ltd. issued a statement verifying the situation, stating that in the previous process of "identifying as authentic", there were problems with the appraisers' careless and lax identification operations. after an on-site identification team consisting of a senior appearance identification expert and a national liquor judge, it was found that the product's outer packaging was made of recycled and counterfeit materials, and the wine body did not match the style of 53%vol 500ml kweichow moutai (year of the rabbit), and was a counterfeit product.

according to blue whale finance, in xiao yangge's live broadcast room on june 22, xiao yangge sold 35 million yuan worth of moutai in a single live broadcast, "grabbing 5,000 orders in 1 second, and selling 10,000 orders in 5 seconds." xiao yangge also said in the live broadcast room, "we have arrested several people who bought moutai, removed the bottle caps, hired professionals to remove them, filled the bottle with fakes, and then asked us to return the goods. we have been selling moutai for two years, and there has never been a case of users refunding or returning goods because they were officially identified as fakes. we will resolutely defend our rights to the end against those who maliciously smear us."

as for the doubts about the moutai sold in september being non-genuine, three sheep network has not yet given a clear response. its anchors have continued to sell dragon year moutai in recent days. a video posted by the account "three sheep network drinking songs" shows that one anchor said, "if you are worried about the bottles being scattered, then you can get the original boxes. you will get the same as it was when it was sold. if it is fake, you will be fined four times! you bought it for more than 10,000 yuan, and if it is fake, you lost money, brothers!"

on september 17, a reporter from xiaoxiang morning news sent a private message to the account "three sheep online drinking songs" to ask for a response to the incident, but received no response. the reporter from xiaoxiang morning news then called the public telephone numbers of the account's affiliated companies anhui jinzun shijia technology co., ltd. and three sheep (hefei) holding group co., ltd. several times, but received no effective response.

on september 17, the person in charge of the hunan region of kweichow moutai's anti-counterfeiting and rights protection hotline told the xiangjiang morning news reporter that they have not yet paid attention to the case in which a man in changde claimed that he bought a whole box of moutai and found fake liquor, and suggested that consumers purchase the company's products through formal channels; if consumers want to protect their rights, they can call the after-sales service number to make an appointment for identification. if there are any problems with the purchased products, they can call the local market supervision bureau or the industrial and commercial bureau to file a complaint, and the staff of the relevant department will also contact moutai's anti-counterfeiting staff to conduct identification.

xiaoxiang morning news reporter wu chenxingzi